Public Service Internet monthly newsletter (May 2025)

Man looks around a scene from his past using a new technology which allows him to step into a picture

We live in incredible times with such possibilities that is clear. Although its easily dismissed reading how social media is impacting young people, how everyone can be scammed even Troy Hunt was phished.

To quote Buckminster Fuller “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.

You are seeing aspects of this with Hull Uni’s research into loneliness, a short prologue to the future of social and of course the FTC taking Meta to court.


Mozilla Festival 2025 global call for participation

Ian thinks: The Mozilla global festival 2025 call for participation is live. The theme this year is unlearning and includes unlearning design, security, harmful tech systems, traditional profit models, tech governance and tech Immateriality. A lot of unlearning! Get your proposals in before the 21st May deadline

The importance of the digital legacy across the world

Ian thinks: Not only do I think Digital legacy is important (even playing a part in Black Mirror’s Eulogy), if you attend Republica 2025, do look out for our conversation titled six feet under the data centre. One part of the conversation is how different nations/cultures face digital legacy and what could be learned for the future. This rest of world article is just the start.

Ian thinks: Unreported world is great at highlighting these stories and this one reminds me of the same problems of surveillance, and parents and young people are facing all over the world

Equality breeds conflict and vulnerability for us all

Ian thinks 3 white men (Zuckerberg, Bezos and Musk) are on track to become trillionares a level wealth that is unimaginable. This video is a good summary of where we are and huge problem. The Buy, Borrow and Die loop hole is so prolific even I have heard about it. Gary Stevenson has plenty to say about this all and is included in the video

How surveillance works in protests

Ian thinks: With the up-tick in surveillance, is it possible to protest without being tired to a protest? Short answer not really but there are some practical tips to consider when near or in a protest. I wonder how many of us knew about the London tube trial?

The digital coup and surveillance fascism?

Ian thinks: Carole Cadwalladr’s nervous but ever-so important talk, is right on the nose and strongly worded. Well shared and delivered right at the moment but if you find it short on substance; I recommend the follow up spicy interview with Cadwalladr and Anderson.

ReWild and ReWeirding the internet?

Ian thinks: Watching Rushkoff’s talk from SXSW 2025, with his thoughts from being an agent of change to an agent of care. Its clear to me there is so many connections with Maria Farrell’s ReWild the internet. If only they could come together in some way?

Growing with scale is so 2015

Ian thinks: This short which is a clip from the larger session about building communities across the social web. The whole session is worth a watch from SXSW’s social web space, covering the Fediverse (ActivityPub & ATproto) with a interesting panel from across the Fediverse. Also keep some time for Cory Doctorow in the same space.

The decline of ownership we all experience now

Ian thinks: Rossmann, is a loud critic of the right to repair and ownership battle. Although he’s style is pretty in your face, he raises good points and many examples demostrating how enshittification and DRM go hand in hand with dense EULAs. Synology’s change and Black Mirror’s common people are examples.


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Public Service Internet monthly newsletter (Mar 2024)

Scene from movie Her. Main character sits on a modern bench outside talking to his AI partner

We live in incredible times with such possibilities that is clear. Although its easily dismissed with fake funeral live streams on Facebookmore algorithm problems and Mozilla Hubs coming to a end.

To quote Buckminster Fuller “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.

You are seeing aspects of this with Air Canada’s forced to honour their refund policy chatbot, the 4 day working week being taken forward in the UK and finally dating monopoly Match group, sued for addictive design and more.


PublicSpaces conference: Taking Back the Internet in 2024

Ian thinks: The Netherlands PublicSpaces conference is such a fascinating conference full of public internet culture. Don’t miss it this year, put a mark in the calendar for Thurs 6-7th June 2024. Not to be missed and there is a call for proposals here.

Questioning the quantified industry

Ian thinks: Previously as a quantified self person, I found this episode of tech won’t save us a struggle. However I do agree with the insanity of the tech industry trying to quantify every single thing including relationships, dreams and more. I also enjoyed the thoughtful piece by Zach

Its the microplastics which will get you?

Ian thinks: Its good to get a view of the problem of microplastics and some of the latest research. Its clear this is a huge public health issue which people and companies should spend more time on now, rather than some point in the future.

AI partners, a sign of the times

Ian thinks: Everyone points to the film Her, when thinking about AI partners. However it doesn’t even scratch the surface of whats happening with the data, the epidemic of loneliness and the real human problems as described so well in Sherry Turkle’s Alone Together.

Webmotization coming to the Chromium project

Ian thinks: Just when you thought Micropayments via WebMontization was gone. Its found its way into the Chromium project which is the base for Chrome, Edge, Brave and so much more. Don’t expect a quick adoption but its positive news for one of the alternative ethical web native business models.

Filterworld, how the algorithm took over culture?

Ian thinks: This book, which I haven’t read sounds perfectly timed for 2024 and the continuing interest in underlying the algorithms. From the review it sounds like a cross between Filter bubble and Get rich or lie lying.

Build your own Bluesky instance?

Ian thinks: It was due to happen. Now Bluesky has pushed the button. This move will put more emphasis on decentralised & federated social networks, although the interoperability back and forth about the AT protocol and ActivityPub will continue.

$50,000 in a shoe box, the Amazon fake call

Ian thinks: Every-once in a while there is a scam which gives me chills. This scam story in the unusual place of The Cut, is very detailed and although the social engineering signs are there. 5 hours on a phone is heavy interrogation and every phone can be spoofed including government ones!

Encryption is a human right, in the EU

Ian thinks: Could it be true, its certainly heading that way. Which has large ramifications for many things we have taken for granted, as you will read in at Techrader.

Lockbit owned and trolled by the security services

Ian thinks: Although its quite fun to watch what has happened to lockbit, its important to remember the damage it has done across the world. This video is a good summary of the security services fun and seriousness of lockbit. if you are not aware.


Find the original here archive here

Public Service Internet monthly newsletter (July 2021)

We live in incredible times with such possibilities that is clear. Although its easily dismissed seeing Amazon’s destroying unsold goodsICO’s concerns over facial recognition and Tiktok sneakily changing there privacy policy.

To quote Buckminster Fuller “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.

You are seeing aspects of this with ethical ratings for fashion brandsthe introduction of the solar protocol and even Google has temporarily halted their privacy sandbox plans.


The future of the browser conference

Ian thinks: There is so much to take away from this community run conference, as I wrote in a blog. I’m sure you will find lots to take away too.

We know what you did last lock down

Ian thinks: The FT’s short black mirror like interrogation feels like drama but its all real and possible now with the cloud of always on IOT devices. Makes some seriously good points

Report those dark patterns

Ian thinks: The Electronic Frontier Foundation goes on the offensive asking you to report those dark patterns. Similar to what Mozilla and others have done too.

Vestager’s vision for the a digital Europe

Ian thinks: I highly recommend the Re:publica conference and seeing Margrethe Vestager again in her new role outlining her vision (with some tech hiccups) is good. I also recommend looking around the playlists to find other good talks including these audio essays and this talk about Silicon values.

Ian thinks: The ICO makes a big change to the EU cookie banner, interesting to hear the American tech view on this all.

When people can sit together

Ian thinks: Enabling physical public spaces with more thought and care for the community. You can’t help but smile and wish playful public spaces existed near you too.

Mozilla puts your data to use for a better society

Ian thinks: This is impressive, although not completely new there no better time to have a trusted company shepherding your data into good causes you choose.

Another internet outage, raises questions

Ian thinks: The outage of Fastly earlier this month has stoked fires about how centralised the internet is for lots of people. I personally didn’t notice much due to the decentralised services I use.

Social graph as a key to change?

Ian thinks: Every once in a while a start up makes some bold but well meaning claims. The notion of the social graph on a blockchain although not new is worth keeping an eye on to see where it goes.

Experience some fairly intelligent machine learning

Ian thinks: A.M. Darke’s piece makes all those silly harmless throw away decisions, very real by the end. There is also a Q&A hosted by the ODI well worth watching to understand more.


Find the archive here

Been thinking about machine bias again recently

Amazon AR haircut

Yesterday I met up with some friends to celebrate a birthday. We went to the Wharf in Castlefield, Manchester. Nice outdoor space with a massive teepee to help with Manchester’s typical rainfall.

I had a few drinks so visited the toilet a few times and of course washed my hands well so needed to dry them. A few times I tried the hand dryer but there was a red light, so assumed it wasn’t working from a fault or due to the spread of germs? Once I noticed the paper towels were refilled and used that.

However the last time I went in there was white man using the hand dryer, I was surprised and naturally thought it must be fixed now. So afterwards attempted to use it. Did it work, did it heck!

This doesn’t come as too much of a shock as its not the first time and there are many examples on youtube. However with a lot more knowledge now, I’m pretty peed off about it. I wanted to record it but needed a white hand to trigger it and at the end of the night, very few people would join my video experiment. I can tell you I moved, flipped, waved, even touched the sensor with my hand. Nothing would trigger it.

After returning to the table, I asked if the men had used the hand dryer but didn’t get a clear yes or no. So I’ll have to go back to the Wharf soon to film this I think.

Another interesting point also came up after the hand dryer discussion.

Amazon opens its first hair salon, where customers can use augmented reality to experiment with hair colors

I instantly wanted to know if Amazon’s AR app will actually work on non-white people? From all the press pictures, its all pictures of white skin women. If it doesn’t work on non-white skin, expect an explosion of coverage, but it would speak volumes about the total bias of this whole industry. Something many have covered but watching Coded Bias during Mozfest made super clear.

Public Service Internet monthly newsletter (April 2021)

Deep fake technology

We live in incredible times with such possibilities that is clear. Although its easily dismissed, seeing how Amazon won’t support public library systems and how good / prevalent deepfake technology is becoming.

To quote Buckminster Fuller “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.

You are seeing aspects of this with fashion taking on surveillance, Google finally being called out for the not so incognito mode in Chrome and introducing a progressive tax-like system following Apples store changes.


Meet the disruptors at publicspaces

Ian thinks: From the publicspaces conference where you can watch all the talks. I personally found Melanie Rieback and post growth entrepreneurship quite inspirational for all those new startups. We need more of this!

Evidence disappearing right under your nose

Ian thinks: This short documentary from VPRO, highlights the problem with archiving and moderation in critical cases like war crimes.

TransCopyright realised with Micropayments?

Ian thinks: Delivered at Mozfest 2021, Amber got me thinking when she mentions the dream of Ted Nelson’s TransCopyright (co-creator of hypertext) realised using web monetisation for attribution.

Why the excitement over non-fungible tokens?

Ian thinks: March become the month when most people heard the term non-fungible tokens for the first time, likely for a piece of art which sold for the equivalent of 69 million.

Some of the facts and myths surrounding China & America explained

Ian thinks: Useful overview from Wired magazine on the clear differences between the two but also the misconceptions which are portrayed by the media and each other.

We all knew Facebook is hooked on mis-information

Ian thinks: Interesting to see Facebook time their AI fairness paper on the same day. Who are they trying to kid?

A bank is the last place I think about when thinking purpose and human rights?

Ian thinks: I’m not so sure how much is honest in this video but Paypal, are not just saying the right thing but actually doing. Such a important difference from a lot of the D&I efforts being talked about now.

Forget GDP, Its time for a new metric and the UN is engaged

Ian thinks: Its great to hear the UN is considering a move away from GDP to natural capital. Its about time the alternatives are taken deadly seriously, for the benefit of us all. Of course BBC R&D are researching Human Values in a similar mind.

The walled garden is the new security through obscurity?

Ian thinks: Feeling comfortable behind a walled garden can make you reliant on them for security, but like the MIT piece makes clear this can be a bad mistake for your own security


Find the archive here

The tale of Amazon and the imported Qnap Nas

2 Qnap NAS boxes
Which one is the grey import?

I have almost no words for what’s happened recently with my Qnap NAS.

I decided a while ago that it was time to replace the server in my bedroom with a QNAP NAS. I had it with the heat during the summer and frankly it was long overdue. Plus a few people recommended them to me, plus pointed me at NAS compares. I bought the NAS from Amazon.co.uk as it was the cheapest by about 100 pounds, plus they had the 8gig version of the TS653D. Almost everywhere else had a 4gig only version. I knew I needed a bit of memory as I was going to replace my ubuntu server, which ran at 45-70c depending if it was transcoding for plex.

I bought the NAS from Amazon.co.uk https://www.amazon.co.uk/gp/product/B0896YVN5L. There was no mention this was coming from America as a grey import. After I bought it I noticed it came from Texas, USA with via UPS and it took about 10 days. I didn’t think too much about it once it arrived, got it set up and moved all my data over (this took weeks!). However when I tried applying for the 5 year extended warranty thats when things got interesting.

5 years of warrenty

Having applied to Qnap, answered their questions, I sent them the invoice which I got from Amazon. However Qnap replied with.

From the invoice, this is sold by Amazon Export Sales LLC, and the customer also pay the import fee, the customer should know the unit is not from local distributor.
The note says: “Only products that are sold and purchased from the same region are eligible for a warranty extension.”. 

Please confirm with Amazon.co.uk that the NAS unit came from UK (distributor) and not from US.

We went back and forth for a while but I got back on to Amazon. They insured me the NAS is a UK model. Qnap of course were not budging, the serial number wasn’t right and regardless if I bought it form Amazon.co.uk it was a grey import. I did think it was strange it was coming from America but I just thought it was where the stock was from. Plus Amazon kept confirming its a UK version.

Then finally I got into an exchange with Amazon customer services.

10:53 PM QNAP won’t provide a warranty for the NAS because its not a UK/EU NAS I bought it through the amazon.co.uk with pounds but say its a US version
10:54 PM Rizzwan | I can see it is Amazon global store order. Allow me a moment to connect you with them for further help.
10:55 PM Global order? I bought it through amazon.co.uk

Then Rizzwan was replaced by Tamsyn…

10:55 PM Tamsyn has joined and will be ready to chat in just a minute. Tamsyn | ​This is Ta​mmy from Amazon. ​ I’ll be assisting you.​
10:57 PM Here is the email I got from QNAP… (same as above)
11:00 PM Tamsyn |  Yes it is from a UK distributor
11:01 PM I need something from Amazon to prove this, as QNAP won’t extend the warranty otherwise I have given them the invoice already
11:03 PM Tamsyn | what is the for the return ?
11:05 PM I don’t understand?
11:05 PM Tamsyn | what is the reason for sending the item back ?
11:07 PM I can’t get a extended warranty for the QNAP NAS
11:08 PM Tamsyn | Reason I’m asking is because I can refund you
11:09 PM Its a sub £1000 device and want to make sure it doesn’t go wrong, so the extended warranty is important Can I exchange it instead? because all my data is on the device now
11:09 PM Tamsyn |  cannot exchange
11:10 PM Do you have anything else I can send to QNAP to prove its a UK/EU version? They want proof – “Please confirm with Amazon.co.uk that the NAS unit came from UK (distributor) and not from US.
11:12 PM Tamsyn | We can send them an email what is the email
11:13 PM Its done through their support forum- as the email is no reply – noreply@qnap.com. If you can send me something I can try and get a email to send to them I’m sending them this… “I am talking with Tamsyn | Customer Service Amazon.co.uk and they confirmed it is from a UK distributor – Tamsyn is asking for an email address to forward you details of the UK distributor”
11:17 PM Tamsyn | yes that is fine
11:17 PM Is there a email I should ask QNAP to contact you on?
11:18 PM Tamsyn |  yes
11:18 PM Thanks… you understand why I don’t want to send it back but I really want to get this sorted out because I want to keep it for at least 3 years 11:19 PM Tamsyn |  Yes I understand 🙂
11:19 PM Thanks QNAP are slow to reply, so is there a way of holding the return based on the outcome of this conversation with QNAP They usually take about 2 days to reply
11:20 PM Tamsyn | okay that is fine
11:24 PM Thanks, and I guess once I hear back from QNAP I join this chat again Just for reference I’m talking with Gerry ********* from QNAP… “From warranty information, it shows the NAS unit was sold from Amazon US and not Amazon.co.uk
Please confirm with Amazon.co.uk that the NAS unit came from UK (distributor) and not from US.

Then out of nowhere Tamsyn was replaced by Collen…

11:30 PM C Collen has joined and will be ready to chat in just a minute. Collen | Customer Service Hello, Ian Please note this was a global store order Sold and shipped by amazon US Order Placed: Tuesday, 3 November 2020 (GMT) C
11:33 PM Hold on Tamsyn said it was sold from a UK reseller a moment ago
11:34 PM Collen | Customer Service Please look at email from Tuesday, 3 November 2020 01:51 (GMT) C
11:39 PM Collen | Customer Service Global Store Amazon Marketplace order with Amazon Export Sales LLC C
11:45 PM Collen | Customer Service Do you wish to return the item for a refund? C
11:45 PM I would like to do an exchange as I am using the NAS, Ok I see it says Amazon Export Sales LLC This was not clear on the site when I bought it.
11:48 PM Collen | Customer Service We can only refund a USA item only on return We cant replace it C
11:48 PM Right I see, can I get a UK version then return the old one?
11:49 PM Collen | Customer Service Yes C
11:51 PM This was not clear at all when I bought it on the site
11:51 PM Collen | Customer Service However you will need to re order C

So in short Amazon mislead me by never making clear this was a grey import QNAP NAS. Yes when I got the invoice, I could see it was coming from Texas but it was too late by then. Simple as this, customer service lied to me and to QNAP.

Cheeky!

In the end Amazon/Collen did send me the return details and I had 7 days to return the QNAP NAS back to Texas. Annoyingly I had to print the return slips and I don’t own a printer, luckily colleague Jimmy helped out by printing them out for me. In the mean while I got in touch with QNAP, they pointed me in the direction of Scan.com and I was able to buy and get almost the exact same model sent to the next day. I say almost exact because I opted for the 32gig version as I was considering add more memory anyway and this would save me a lot of hassle.

Telling enough, Scan.com when I called them to confirm the speed of delivery, told me a few other customers have had the same problem with Grey imports sent from America and bought from Amazon.co.uk.

With the clock ticking, I was worried it was going to take forever to move everything across but I found it was super quick when I found this guide to move from one device to another. Pretty much start the NAS, update the firmware and slot the disks in the same slots. The migration took about 2hours in total, which is amazing. I was wondering about taking time off work to get this sorted but there was no need.

QNAP nas's
Which one is UK and which one is American?

Just enough time to take some pictures of them side by side then box up the grey import/amazon one, add all the labels then take it to the UPS drop off which just happened to be in China town. Can’t tell you why I didn’t get a taxi or take the tram half the way there, but it was certainly a work out for my lockdown arms.

4 weeks later I received my full refund from Amazon.co.uk and I’m sitting pretty with my QNAP NAS with 5 year warranty.

We the Privileged

Douglas Rushkoff’s latest medium piece is something I urge all to read.

Its a very uncomfortable read for us who have retreated to our homes with yearly salaries, beautiful gardens and not having to deciding between a  earning an income and risking our household lives.

How much are we allowed to use our wealth and our technologies to insulate ourselves and our families from the rest of the world? And, like a devil on our shoulder, our technology is telling us to go it alone. After all, it’s an iPad, not an usPad.

We are all guilty of this, its human nature but Douglas is right, we need to think again. Theres ways to make things better for us all not just ourselves.

Many of us once swore off Amazon after learning of the way it evades taxes, engages in anti-competitive practices, or abuses labor. But here we are, reluctantly re-upping our Prime delivery memberships to get the cables, webcams, and Bluetooth headsets we need to attend the Zoom meetings that now constitute our own work. Others are reactivating their long-forgotten Facebook accounts to connect with friends, all sharing highly curated depictions of their newfound appreciation for nature, sunsets, and family. And as we do, many of us are lulled further into digital isolation — being rewarded the more we accept the logic of the fully wired home, cut off from the rest of the world.

Guilty, I recently bought a new chromebook (currently typing this on it) but about to give my old one to my parents. I will take their old one back and likely donate it somewhere as its still useful but no longer supported.

The amount of sunsets I have taken has increased and reaching out to friends and family for a catch up has been great. All while complaining about 7 zoom meetings in a row. There is a aspect of relativity to account for this all but the point is digital isolation is only afforded to a privileged group of people.

And so the New York Times is busy running photo spreads of wealthy families “retreating” to their summer homes — second residences worth well more than most of our primary ones — and stories about their successes working remotely from the beach or retrofitting extra bedrooms as offices. “It’s been great here,” one venture fund founder explained. “If I didn’t know there was absolute chaos in the world … I could do this forever.”

Here is the kicker. Even myself, has considered could I actually do this for much longer? Of course I don’t have a summer home, live in a very hot flat with a shared garden, etc. But I have a 1gig a bit fibre connection, the expertise, experience and technology to do this for much longer. I also don’t have kids so could happily do this (working from home) for quite a bit longer. I’m actually aiming to be the very last person back in the office because except for my work laptop SSD problem I can do almost everything I need for work remotely. I certainly am protecting myself as I am at slightly more risk than most but I already mentioned how I’m considering my location for working. I know a lot of people are thinking the same if they don’t need to be close to work or in cities. For me this is more of a reason to be in the city and maybe the prices of city centres will become more affordable in the long run? I’m very aware of my privileged position being able to actually consider these options with a career I love. We all need to remember and act on this… but I’m the wrong person to be saying this…

I have also been watching Anand Giridharadas who is pointing in the same direction as Rushkoff. Our self interest has clouded our vision. He gave this powerful talk at a recent TED event, which included this quote (mainly aimed at Americans)…

If you live near a Whole Foods Market , if no one in your family served in the military, if you are paid by the year and not the hour, if most people you know finished college, if no one you know uses meth, if you married once and remained married, if you not one of 65 million americans with a criminal records. if any or all of these things describe you, then accept the possibility that actually you may not know whats going on and you may be part of the problem.

I guess if you were translating that to the UK it would be…

If you live near a Waitrose supermarket, if no one in your family served in the arm forces, if you are paid by the year and not the hour, if most people you know finished college, if no one you know smokes pot, if you married once and remained married, if you not one of 11 million people with a criminal record. if any or all of these things describe you, then accept the possibility that actually you may not know whats going on and you may be part of the problem.

All really powerful thinking and connects directly with another blog I recently posted.

Amazon halo…be afraid be very afraid

There is so much I wanted to say about the Amazon Halo health/fitness tracker. The Twit.tv video above pretty much sums up my thoughts. I haven’t read through the halo privacy policy yet, but others are picking bit out already.

Amazon Halo privacy concerns

Wherever there are body scans, always-on microphones and a tech giant in the same service, there’s bound to be security concerns. Amazon knows this, and has already outlined what privacy will look like for future Halo users.

Halo health data is encrypted in transit and in the cloud, and sensitive data, like body scan images, are deleted once processed. Meanwhile, voice analysis is processed entirely on the user’s smartphone and deleted after. Nothing is recorded for playback — users can’t even listen to their own speech samples.

All Amazon Halo data can be managed and deleted in the Halo app. Your Halo account is also separate from your Amazon Prime one, so anyone you share your Prime account with won’t be able to access your private health information.

This for me is one of the things people in the Quantified Self movement were always worried about.

Do you trust Amazon with this much personal data?
Whats the actual pay off?
Is it all actually worth it?

Then you have to ask the question what makes it different from other quantified self devices and systems?

There is something about Upload which feels like the good place?

 Upload (2020)

Not sure what it is about Amazon’s Upload but it feels like the Good Place? (maybe the early days of the good place?)

Just like the good place, it full of comedy and silliness but there is something deeper underneath the jokes and smiles. Yes the subject matter is similar, the afterlife? But there is also something emotional interesting about the show and its good to hear there will be a another season.

I did think there is plenty which can be taken from Black mirror’s San junipero and it seems Amazon got right in there with this. Originally I thought it would be awful but  I expect to run for another few seasons.

Bezos’s possible trillionaire status is the worst of capitalism and inequality

There is a lot wrong with the world especially our western capitalistic society. The very thought/notion of one person being personally worth one trillion (in less than 10 years) is just unthinkable with all the problems in the world.

Bill Maher sums it up nicely in new rules. Although not a fan of relying on these rich white men to share the wealth, Jack Dorsey recent pledge did take me by surprise. Especially how transparent he is with it all.

The whole Bezos issue reminds me of the talks and books by Richard Wilkinson and Kate Pickett, especially the spirit level. (I still haven’t read the inner level yet)

In their influential 2009 book The Spirit Level, the epidemiologists Richard Wilkinson and Kate Pickett demonstrated conclusively the pernicious effects of economic inequality. In more unequal countries, outcomes are worse for almost everyone in areas such as public health, education, obesity and social mobility.

Demostration of inquality in action
From Richard Wilkinson and Kate Pickett’s the spirit level book, this cartoon is just perfect.