Midjourney prompt : a close up portrait photo of a cyberpunk woman under neon lights, cyan and orange highlights, street photography, lifestyle, wet street –ar 16:9 –testp –upbeta
To quote Buckminster Fuller “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
Ian thinks: During the busy Mozilla Festival, was the announcement Mozilla was investing in the emerging market of trustworthy AI. We all want it but is Mozilla too early or will we look back and say it was perfect time? According to Jaron Lanier maybe Mozilla is perfectly timed.
Ian thinks: Twitter’s plans to be yet another everything app is painful enough, but if you look deeper into the idea of everything apps. Its super clear the reasons to be the one app to rule them all.
Ian thinks: The FT’s series of podcasts about quantum is enlightening. Although quite dry its still a good listen for those like myself who know a surface level of information.
Ian thinks: I found this Rocket podcast episode, the most clear reasons why the collapse of Silicon Valley Bank actually matters. Its easy to ignore but looking at the long tail of startups and the people who rely on them, was eye opening.
Ian thinks:I found this Mozilla Festival session, answered one of those questions I wonder about. A QR alongside signs of surveillance, link to a human and machine readable datachain explaining its capability, who is involved, storage, etc. Best of all is the whole project is Apache 2 and CC licensed.
Ian thinks: Japan for me was always the future. However this critical view of robots in elder care really brought a number of technical and cultural concerns into clear view.
in Tech & Biodiversity: Legado 2060 on Monday 20th – 13:45–14:45 GMT
A critical look at how people of colour, LGBT and others were targeted by the crypto pushers selling the dream of intergenerational wealth. Learning the techniques to prevent it in the future.
in Education & Access: You’re The Product Of Data on Monday 20th March – 21:30–22:30 GMT
Understanding what the public service internet could be and who else is doing similar, in what spaces and to what degree? We will together map for the benefit of everyone
in the Youth Zone on Tuesday 21st March – 17:00–18:00 GMT
Myself and Penny from Forest of imagination are going to run quickly through the rabbit holes collective launching in June. Then have a freestyle jam session with the Adaptive podcasting editor and the young people who attend.
I know a lot of people are fed up with virtual festivals but the Mozilla virtual Festival is something very different. How different? Have a read of my review of 2021 Mozfest. Well worth the ticket price and don’t forget it gives you access to the festival till September allow you to catch up with sessions you missed and that incredible community
Hope to see you at the Mozilla Festival at some points.
The Ethical Dilemma Cafe Manchester happened last week on Tuesday 26-Wednesday 27th April. It was quite something to build, prepare and experience.
Building on the ethical dilemma cafe in Mozfest 2014, we took the idea into a real working cafe complete with the public coming and going, but experiencing the dilemma.
When I say the dilemma, what do I mean? In 2014…
The café offered popcorn, juice, and smoothies not found anywhere else at the festival, but to enter the café, you had to cross a boundary that required a ridiculous data user agreement. As part of this agreement, your personal information would be plastered through the festival’s halls hours later. This experience was about getting out of a chair and experiencing the dilemma in a real, tangible way. Would you read the agreement in order to obtain a glass of juice? Ignore the agreement and quench your thirst in ignorant bliss? Or read the agreement and walk away, and try to find snacks elsewhere because the agreement was unacceptable?
While in 2022 with the changes in how mobile phones are less leaky about data and a ton of frankly new challenges (some are explored in our virtual mozfest 2022 session), we decided to explore both the QR code and personal data sharing problems.
People scanned a QR code, signed up to a fake cafe ordering system with their email or social media login. After that, they are forced to answer a question before being presented with a QR code which can be scanned for a hot drink (or looking at the very very long receipt, cold drinks). If you went for a second, third, etc drink you will get more and much more personal questions. We had 5 levels of questions and the single 5th question was deeply personal. Is the coffee really worth it
Sometimes almost by random, the QR code would switch to a public rick roll (making clear you should be careful what you scan) but most of the time you get the webapp which will use any data used.
The biggest output being the questions and answers on a screen right on the cafe bar. Of course there were some intriguing answers to our questions.
I’m still wondering who wrote the answer with my name in it?
What do you value in a friendship? When Ian Forrester gives chocolate 😉
The Dilemma is just the start, as there was a whole number of talks, workshops and exhibits/interventions.
On the exhibits end we had everything from the human values postcards by BBC R&D and is everybody happy by Open Data Manchester to Presence robots (reverse metaverse) to the Caravan of the future.
Talks included Designing the Internet for Children with the ICO, Keeping Trusted News Safe Online with BBC R&D, Trustworthy AI – what do we mean when we say with Mozilla.
Talks were kept to 15mins as it went out to the whole cafe and people were encouraged to take a table to keep the conversation going afterwards. In typical Mozfest style.
Finally the workshops included Materialising the Immaterial with Northumbria University, Designing the Internet for Children with the ICO, Why might you personalise your news with BBC R&D, Common Voice / Contribute-a-ton with Mozilla.
In the usual Mozfest style there was plenty of great moments for example when the traffic warden came to check out the Caravan of the Future.
There was plenty of interest in the reverse metaverse (presence bots), which was one of the projects which run through out the 2 days. Like the original ethical dilemma cafe, we wanted to expose people to work in progress rather than a museum, where everything is perfectly working. When they worked it really worked well.
To get a real sense of the reverse metaverse / presence bot, I recorded Jasmine for a short while with a remote person.
Does it understand me, is a speech to text system trained using the similar/same algorithms as the Amazon Alexa. It was so weird to see how when it got the wrong word, it guessed with something so strange. Like Deliveroo and Kindle?
Having the public come into the space was a positive, as many of the regulars popped in and end up going to a workshop or checking out a few of the interventions. Even better was having the staff of the feel good cafe joining in and enjoying the event. There’s a few times, when I overheard people asking what was going on and then the staff suggesting checking out the loom, human values postcards, etc.
The concept really came together well over the two days. Its something which will come back in other forms. Keep an eye out for future iterations of the ethical dilemma cafe soon.
Massive thanks to everyone involved in the Ethical Dilemma Cafe, so many people from the Mozilla Foundation, who took over a hotel in the northern quarter (it was so strange seeing people I usually see on Zoom or in London only 10mins away from my home), all the partners who took a leap of faith with the concept bringing their research and passion to the cafe. The cafe and the amazing woman (can’t remember her name) who really went with the concept. All the people who helped promote it and encourage others to join us over the 2 days. My colleagues who pulled out a number of stops to make things like the coffee with strings, reverse metaverse bots, etc. All amazing along with the talks and workshops, which nicely fitted with our partners. Thanks to the security guard who worked 2 full days and his presence was just right. Finally thank you to all the people who traveled sometimes from quite far to make the event, because without you there would be no ethical dilemma cafe.
There is likely people I have forgotten and I have deliberately not named anyone in-case I miss anyone by name. But I thank everybody especially Sarah, Lucie, Jasmine, Marc, Henry, Iain, Julian, Sam, Laura, Paul, Jesse, Bob, Steph, Lianne, Jimmy, Bill, Zach, Michael, Juliet, Georgina, Todd, Charlie, etc.
Question: What do you value most in a friendship? Answer: When Ian Forrester gives chocolate 😉
Seen completely out of the blue while in the Mozilla/BBC Ethical Dilemma Cafe last week. I had to do a double take when I saw my name.
Question: What do you value most in a friendship? Answer: When Ian Forrester gives chocolate 😉
The screen was part the ethical dilemma, where people use a QR code to register for free hot drinks but in return they need to answer personal questions getting more and more personal/intrusive the more hot drinks you have.
Do I know who wrote the answer?
Actually I do not, but I have a small number of people who I do think it could be…
Look out for a full blog post in the next few weeks.
While thinking about the experiment and the ability to tip people, I thought about this aspect within mixes. Originally I thought about it per mix as WebMontization is page level, although there are plans for link level monetization in store.
Then I saw a bunch of Hyperaudio experiments with WebMon. This got me thinking imagine if every artist/label had a payment pointer?
Its not like we don’t have the precise timing metadata, especially when recording a mix digitally.
For example here is the Pacemaker editor, which gives you exact times of when tunes are used and not used. The mix is my latest one, the incidental contact high mix, I do love that mix!
With the advantage of metadata lookup, it wouldn’t take a lot to correctly identify the tune and auto discover the payment pointer of the artist/label. For example here is Protoculture which is appears 3 times in the mix. With something like hyperaudio, it would be pretty straight forward to automatically send a stream or micropayment to the artist/label everytime the track is played within a mix.
With all this in mind, I’m thinking about creating an experiment.
If I was to do a mix using creative commons attributed licensed music, with all artists who have payment pointers. Then provide it through hyperaudio on my site.
The existing models for distributing DJ mixes is frankly painful with many DJs having to fight with take-down notices and copyright flags.
I am investigating ways to self-host and share DJ mixes with the care and attention of what a DJ would like to bring to the mix, and include a way to pay the artist/creator of the music in the mix.
Ways in Which I Am Web Monetizing These Resources
Currently I am Web Monetizing the whole of the site but I am going to change the audio player to HyperaudioLite and take advantage of the new feature to pay per section of the audio.
As a DJ, my main interest is to share the mix with as many as possible without limits and constraints. I will turn off WebMon for myself and use the payment providers of the artists instead. As I expect many artists have not heard of WebMon and so I recommend using payment providers of charities and non-profits instead (same ones Mozilla have used throughout the Mozilla virtual festival).
As more artists and labels start to support WebMontization and get payment pointers. It will be easy to reroute the payments to the new payment pointers and even split payments between groups/collaborations.
Ideally I’d like to see this fit within the fediverse systems like funkwhale, reel2bits or Castopod enabling support for future forms of sharing, ignoring and distributing.
MozFest is a unique hybrid: part art, tech and society convening, part maker festival, and the premiere gathering for activists in diverse global movements fighting for a more humane digital world.
There are 9 Spaces created by the Wranglers that address urgent issues such as: digital privacy; neurodiversity and wellbeing; intersectionality in tech; and climate and sustainability. MozFest is looking for collaborative, participatory and inclusive sessions, workshops, skillshares, immersive art projects, and more that interrogate these issues and drive forward the conversations around Trustworthy AI.
At the start of March, the Mozilla Festival 2021 started for 2 weeks of Mozfest joy. Unlike previous years this was the year it went completely virtual. There was a lot of concerns how it would work in a virtual space? But we didn’t need to worry, it kinda worked.
I got a early bird ticket so the schedule was opened up to people like me. It was extensive and downloaded all the calendar events for sessions I was interested in. Unfortunately I missed the book a seat part and when I went back weeks later most of it was booked up (my own fault).
My calendar during the first week of Mozfest
The Mozilla team worked very hard to keep the feel of Mozfest with a central place to start (the Plaza), the schedule with all the sessions, a number of social spaces (Mozilla slack and spacial chat), skill shares everyday and art/media tracks running throughout the whole 2 weeks. It was full on, just like Mozfest always has been. Its FOMA overload, but don’t worry there is a help desk – which seemed to be almost 24hours a day via slack.
I did go into a couple spacial chats and check out a skill share but most of my time was sat on zoom and many miro boards during sessions. To be honest I have a love hate relationship with miro but I finally got around to half liking it once I spent time with it for my own session. I did find miro bugging me to signup kind of annoying however.
One shame this year was the Mozhouse events seemed to be dropped from the schedule. This meant the publicspaces conference was missed from the schedule, although it was scheduled around Mozfest months ago. The festival has always been a big magnet for people and the 3rd party events which sit around the festival for example 2 years ago.
Because Mozfest was over 2 weeks, I paced myself and made the decision to carve out time for the festival. It was a good idea as my working hours were running to about 10hrs a day. Luckily most of the sessions had a hour break between them, allowing time to catch up with emails, slack and other work stuff.
Sessions
Sessions ran from a early 7am – a late 11pm GMT, hopefully catching a lot of countries around the world. I imagine over that 14hours, only New Zealand might have been tricky to attend sessions?
I ran a workshop/session during the 2nd week, which was interesting as chrome took down most of my display in a GPU bug I reckon. There was also the neurodiversity art work but I didn’t get enough entries to make something interesting unfortunately.
In total I went to 45 sessions. Here are some of the highlights in the sessions I went to.
I left project immerse to the very last day and was my last Mozfest event I did. Lance Weller blew my mind with things I have never seen Miro or Zoom do before. The future of immersive virtual theatre, I reckon so? I wish I could blog about it but I don’t want to spoil it. Lance also has a ongoing virtual show which I’m signed up to for April. It was fantastic end to 2 weeks of the Mozilla festival.
Lasting thoughts
The 2 weeks of Mozfest was great. It was a shame some of the sessions which claimed to be full were not. I noticed this changed a little bit later but I missed the social aspect, which slack and spacial chat just doesn’t cover. I quite liked the vibe of BarCampManchester 10 which could be done if narrowed down by the spaces. I noticed Creative AI had aspects of this but its something which could apply more widely if next year is the same?
There is a question which came in 2017 when Mozilla picked Slack over Matrix & Mattermost (which they were using internally). The questions comes up again, about using Zoom, Miro, Slack, etc. Like the publicspaces conference, balancing the practicalities with the values is hard work. But maybe next year if its virtual/hybrid, Mozilla could really lead the charge here.
When I first knew it was going to be 2 weeks (well really 12 days), I gulped but it worked out well. I never felt rushed and having most of the sessions recorded is super handy, as I’m finding now watching the ones I missed (plus I found the youtube secret playlist which means I can easily watch them back on my chromecast). Not every session was recorded of course and its a little strange when the breakout sessions happen. Ideally the recording should have been paused but the whole festival is community focused and I’m happy its not clean cut because that would have gone against the ethos of the Mozilla Festival.
Talking about the community, it was great to see a minimal amount of sillyness/zoombombing. Also the welcoming of so many different people, cultures, languages, etc. This was also the year when neurodiversity really kicked into high gear!
Where does the festival go from now, is a big question…
I’d like to see a hybrid conference next year. I certainly want to see a combination of the reach of Mozfest 2021 with the social parts of the last 10 years. However, please Mozilla keep the pretext system as it worked so well and hopefully we can finally have a permanent record of all the sessions over the years (one of the things I quite liked about using Github)
Big thanks
Massive thanks to everyone who made the virtual festival so good (especially looking at you Sarah & Mark!). Those working behind the scenes making sure things run smoothly. To all those spacewranglers who likely didn’t know if it was going to be in person, hybrid or virtual. Of course all those people who ran the sessions.
Really making good on ethos of… Arrive with an idea, leave with a community!
To quote Buckminster Fuller “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
Ian thinks: Mozilla’s well researched look at the state of the internet is a one of those reports which spurs thought and action for the coming year. Its been a tricky year with lots of up and downs, nicely documented in this massively detailed report/playbook. You might recognise someone in the report.
Ian thinks: on 11-12 March a online conference by a number of partners including BBC R&D bring together organisations and vendors who are interested in the development of a public stack in line with the principles of democratic, sustainable etc. This is all part of the Mozilla Festival 2021 which is in Amsterdam for the next 3 years. Tickets are now available for Mozfest. and the publicspaces conference.
Ian thinks: A deep dive but also accessible look at the current state of decentralised technology like self sovereign identity. Maybe one of the better summaries.
Ian thinks: The post has quite a few errors within it, like how they keep referring to Mastodon as a single network and missed the memo how Gab removed themselves off Mastodon. BlueSky sounds only slightly interesting, but the core of this post is focused around the risk of extreme groups using decentralised technology.
Ian thinks: A truly real rethink of AI ethics based around Buddhist ethos is something worth pursuing. There is a lot of modern life which could be re-thought with a eastern view.
Ian thinks: Will the name change from Libra to Diem make any difference? Its still got Facebook behind the scenes and almost all the original backers have left.
Ian thinks: Its later in the video when Ian talks privacy and luxury but also luxury and personalisation. Its good to hear these discussions happening in the retail world too.
Ian thinks: Although this well written paper focuses on public service broadcasting, I would consider the wider question of publicservice full stop. Its clear the likes of Uber, Airbnb, Amazon, Facebook etc are aiming to replace public utilities Of course I think so but publicservice needs to double down on things which break silicon valley
Ian thinks: Well its about time, but expect more E2E and Zero-knowledge buzz words to be thrown around this year. Question will always be, are they actually doing what they say they are? Looking at you Zoom.
I have been listening to a lot of audiobooks recently and my latest one being the inner level. While I heard the mention of the Swedish word Lagom.
The direct translation of the word lagom is actually moderate but it also roughly its used to say, just enough/right. A reminded of the great Rachel Coldicutt’s (OBE!) keynote speech during Mozhouse last year.
Still a real shame we never wrote up that event…I did, finally!
Back in October I was again a spacewrangler for Mozfest. I haven’t had a proper chance to write-up the experience since I was going from one place to another. Unlike previous years as a spacewrangler, Mozilla themed the festival around the internet health report issues.
An internet controlled by many, no one actor can own it, control it or turn it off
In the discussions in Tallinn it was clear the root of the issue is Power! Its what lives deep under the data ethics, hence why I keep mentioning data portability (the ability to own and not be reliant on one system/service)
…power tends to corrupt and absolute power corrupts absolutely – Sir John Dalberg-Acton
Big centralised power tends to lead towards corruption. A good example of this is the dating industry which is centralised and treats its customers like cattle. There is something about these centralised services which cuts people off from each other, hence everything is mediated through the centralised server. Of course they would claim its to protect the users, which is certainly partly true (based on the amount of women’s profiles which say please no pix of your parts) but thats not the only thing they do…
So with all this in mind, I switched from privacy and security which had enough momentum; to decentralised with a Z; poor Erika had to hear me joke/moan about it everytime (thanks Erika for being such a sport).
The timeline from the Mozretreat to Mozfest is pretty aggressive, and with just me and Viki working on the whole decentralised space at the time. It became clear we needed to have more people. In past Mozfests, its been a team effort of Jon, Michelle, Michael, etc. However earlier in the year Jon told me he wasn’t spacerangling this year. Jasmine had stepped back from spacerangling last year anyway, so I thought long and hard about what people would be ideal. This was all during working out the call for participation. I asked a few other people and luckily 3 out of the 5 people I asked agreed. The wrangler team now included Tim and Jon from BBC R&D, then Mark joined a bit later.
Organisation of time and space
It wasn’t easy as everyone was super busy but we made it work using lots of google docs/sheets, github, google hangout, skype, trello, etc. As I was the most experienced there was a lot of weight on my shoulders but by the time we started getting proposals in, things felt better. After the call closed, we read every single one rated and ranked them all. First cut was the travel stipend ones then the others afterwards. There was something strange that the quality of the proposals seemed to better in the middle of the call. The late & early ones seemed less thoughtful.
The wall of mozfest issues in the decentralisation space
The months moved on and we slowly cut the list down to 44 proposals. By September there was a lot of logistics work including working out where everything was going to fit (we had selected far too much). We ended up with 3 talk (learning) spaces, 2 workshop (shed) spaces and 1 gallery space; 6 things happening in parallel just in the decentralised space alone. It was going to be tricky but I thought we can manage it with 5 spacewranglers. Unfortunately Viki couldn’t make it but at the last minute Jon convinced 2 trainees from BBC R&D (Kristine & Kristian) to join us, without them it would have been near impossible, very thankful for their help and stepping in at the last minute. If there wasn’t enough challenges, our commissioned artist (Archana Prasad) also ended up not coming from India due to illness. This made us scramble a little to come up with an overall theme to fit, which was the one thing which I knew we didn’t do such a great job on as previous years (the library) & (ethical dilemma cafe)
Mozfest this year tried something quite different from previous years. Instead of the weekend festival in Ravensbourne alone, they hosted a week long of events at the Royal Society of Arts (RSA). The events were very varied and the space was opened as a co-working space all weekend. This seemed to be very fitting with the RSA’s own plans for a 21st century coffee house?
I also attended a few other events including Mel’s slidedesign and the glassroom which I wrote about already, it was also a good time to arrange meetings with people including Nesta. Later in the week, spacewrangler duties increased meaning more time at Ravensbourne oppose to the Mozhouse, this means I could only attend the first part of the databox event. But I was able to capture the interchange between Nottingham Uni (Databox) and York Uni (OBM engine). The conversation at the table in Mozhouse will have big consequences for the living room project and more.
Mozhouse was a very good idea and I think with more events using up the space, it could really add something different to Mozfest.
Mozfest is always something you are not totally sure will work but it always does. The space was tight but my gut reaction of the layout was just about right. We squeezed in 6 spaces and it wasn’t so bad, although talk space 3’s intimacy was a little lost sadly.
This year Mozilla used Slack to bring conversations with spacewranglers and session owners together, it kind of worked but there was some missed/dropped conversations between slack, github and emails. There was a discussion about Mozfest using the centralised Slack service oppose to decentralised systems like matrix and mattermost, but it was a matter of practicality at the time. Maybe next year Matrix could be be the host? Sure Matrix must have a feature some serious dataportability features.
The reason why I mention Matrix, is I was seriously impressed with the Matrix people. They really got the while Mozfest thing and setup Matrix node (a mini PC) over the course of the festival weekend. It ran for most of the weekend and was perfectly timed for their session. As it was federated, when the PC did hit a problem, the other Matrix servers took on the processing instantly.
As always I never get the time to wonder around the other spaces due to spacewrangling in one zone. But I did get to see a few other things including the Privacy & Security space (they shared the floor with us), Unbox space and tiny rolling IOT home.
Some of the highlights included when Storj labs failed to turn up and having to announce to a busy audience of people this fact. I said people could leave as the session facilitator was no where to be seen, or they could talk between themselves. Of course being Mozfest, the expert audience started talking and 40mins later they were still talking and Mich Baker had joined the conversation. This sums up the emergent nature of Mozfest, spacewranglers are simply constructing the environment for this all to happen.
Another few sessions were cancelled including the much wanted connected world of music, which I had planned straight after Kristian’s Smart Blockchain Indie Film Distribution, and the Internet Of Things. Another well attended interactive session with lots of questions and discussion asking the expert audience again instead of speaking at them. Very happy we were able to host the session as we seeked out using decentralised solutions on existing problems rather than just talking about the underlying technology.
Another good non-technical session I poked my head into but knew would be good when choosing it was the co-op talk. On the face of it some might ask whats that got to do with decentralisation? But it fitted the wider theme of power and distributed and federated power.
Although we did have some sessions which were about the technology too. One example was host your data on the peer to peer web with Dat. I walked through the session a few times and was quite enjoying it and wish I could have attended the whole thing.
Let’s Keep Our Chat Local was the Matrix session and although waking back and forth, I caught enough to learn quite a bit about Matrix service. Earlier that week I had installed riot.im app on my Android tablet and through-out the week finally got myself on the server.
To prove the power of Matrix, they had already setup a bridge to the #decentralized slack channel and made it super easy to talk between the services. On top of all this, I saw audio/video messaging over matrix, something around VR and other very cool things. I took away the need to investigate more, and maybe consider using it for decentralised dating?
Spacewrangling for Mozfest again was really good and maybe slightly less stressful except the unexpected surprises near the end. I think we got a real nice balance of topics through-out the decentralised spectrum. From general interest to deep rooted knowledge, everyone was catered for making decentralisation interesting to everyone. Next time, I would work harder on the theming because although the theming and navigation was mixed together, in retrospective we could have set this much earlier and included the likes of databox project into the experience. I was impressed with the diversity of speakers and audience. There was a deep fear we would end up with all white men and actively worked hard to make sure this wasn’t the case.
Party time
The night parties at Mozfest have always been great and the Saturday night one was good but I did prefer the creepy one in 2016, however I know immersive theatre isn’t everyone’s bag. The venue of Mozhouse/RSA was great and it would have been great to throw some more of the rooms open to others to do things like host a game of werewolf (for example).
We had hoped to secure someone from the decentralised space to play at Mozhouse but it didn’t happen. However on the Sunday night party, I did get to DJ on my pacemaker like previous earlier Mozfests. Unfortunately I didn’t record the mix but I can assure you it was really good and got quite a few people dancing.
Thank you to all!
I want to thank the wrangler team Viki, Jon T, Tim C, Mark B, Kristine and Kristian. Sarah A, Erika D, Marc, Emse, Dan R, Solana, Sam B, all the other spacewranglers, Ravensbourne’s staff including Claire, our decentralised sessions owners who did a excellent job through all the chaos.
The attitude and spirit of the session was higher than ever before. It might be the fact they could talk beforehand via Slack or something else? Even with the challenging emergent environment, imagine doing a large 50+ people session about digital colonialism with no chairs! This happened and we/they made it all work regardless.
Lastly I’d like to thank the audience who attended this excellent festival and attended a lot of the decentralisation space. The engagement was higher than last year and rightly so, the work we put into getting a balanced set of talks worked out very well.
If it was just Mozfest, it would be great but add the glassroom exhibit and #Mozhouse and you got something much closer to the impressive festivals like TOA Berlin and SxSW. The extra days before the festival really elevated it beyond previous years and likely kept the festival base in London for the foreseeable future?
