How did love get monopolised?

To me its nothing new, the history of Match Group and their almost total  ownership of online dating.

It did make a good point about Plenty of Fish, who said no way and lets not forget OKCupid who wrote why you should never pay for online dating before they were bought.

Still remember the popcorn eating with the vanity fair piece too…

Stop Screwing with okcupid

The whole area of online dating is a surveillance capitalism mess and I really wish someone in the EU commission would apply competition rules and regulations to this space.

https://mas.to/@cubicgarden/111604095351550508

Lets be deadly honest about whats happening behind the dating sites

I had hoped I wouldn’t be back dating again but thats the way things go. Stepping back out into the online dating world I’m shocked how worst things have gotten.

Now OKCupid is now very driven around the hot or not mechanism. If you are on the web site, it is possible to search via questions and a keyword. But thats about it. I got sick of Bumble which once again wants way too much attention and removed the app. I requested my GDPR data again, as I’d love to get to the bottom of the cisgender male issue I had.

However saying all this… It was good to see the buzzfeed post and the connected Reddit thread which was pointed to me via Herb Kim.

Before I say anything, sadly almost zero of this was a surprise to me. Its exactly why Herb sent it my way, having the past talked a lot about the problems with dating.

Anyway I wanted to run through some of the reddit thread and add a touch more.

“We used to create fake accounts and chat with users. It was everything from someone having a premium account that wasn’t getting responses, to bored employees.”

The amount of fake accounts on dating sites is a real problem. All the sites are affected by this problem but the site team blame fake accounts on spammers. Most people don’t realise the problem is actually being caused by the dating site its self. People don’t connect the fake accounts with being ghosted over and over again.

“The algorithms are less sophisticated than you think. … The main goal of the algorithm is always to get you to pay, never to actually ensure you meet somebody in real life, as much as we tried to lie to ourselves that it was.”

With everything we know about algorithms in recent times (bias). Its been mentioned so many times and I made the judgement that this is exactly the same as the birthday paradox.

“Female dating app users tend to sign off for the day several hours earlier than male users, which results in men who log in after about 10 p.m. generally not encountering many logged in female users. In order to keep these men feeling like there is genuine female activity on the site (and thus continuing to pay for memberships), dating apps can pay for entire armies of ‘ghosts.’ Ghost profiles use photos of real women, but are  operated by men, typically young men in their late teens and early twenties, living in France, Serbia, Ukraine, and Russia.”

The fake account problem again but targetted based on stats. Its something I’m aware of but I gather its different for different sites.

“Many apps seed attractive bots to keep people engaged. The bots will send/respond to a couple of substandard questions. ‘How was your week?’ ‘What are you looking for?’ and then ghost. Despite the ghost, the high of matching with a super attractive person who spoke to you is enough to get many people hooked and chasing the dragon.”

You start to spot a pattern with the chats. Heck you can spot pattens in the profiles. For example in OK Cupid, there is something I recently noticed with huge number of profiles which have answered the same 15 questions and in the same way. Their profiles were also pretty new.

“I worked as a software engineer for a dating site in the mid-’00s. Literally every single female profile was fake. They were ‘generated’ profiles using arbitrary data and paid-for lewd photos from various sources.”

I have actually seen packs of profiles (1000’s at a time) complete with photos and data you can buy to populate a new or young dating site. Most are grabs from different sources but when I last spoke to a person, they were suggesting some have been generated by machine learning practices.
As for the data, I have seen SQL and XML dumps but most are CSV and JSON.
Prices? I’m not sure but I gather a lot cheaper than getting real people to sign up.

“Most of the female users were fake. We would import thousands of fake profiles all the time to prop up the numbers and let the men think there were all of these women on the platform.”

I experienced this with Bumble a long time ago. For weeks I could get to through most of the users in my filters. Then suddenly there was a influx of model like profiles. They all had a similar style and shouted to me fake. That’s even before you read the small amount of written profile info, which could be a user or operator not bothered. Either way, its not necessarily someone I would be interested in contacting

“I ran operations for an online dating company (notably not affiliated with Match). IIRC, we were able to determine that it takes on average about three dates before sex happens (I don’t recall how we worked that out, I’m not a data analyst, but presumably it was some keyword-based algorithm looking at chat messages).”

Some people forget all messages between users are tracked and analysed. All those things you are sharing with another person is being logged and tracked. If you read some of the  terms, you will see they also sell the keyword data

“The most depressing stat…was the histogram of word count in messages. Something like 91% of opening messages were just one word ‘hey,’ and ~85% of conversations were just one exchange long (‘hey’ -> no reply ever). Looking at human, digital mating habits splayed out in data science form was really depressing.”

This is why I stopped reading OKCupid’s Dataclysm, I started to loose faith in humanity with the conversation lengths.

“My roommate used to work at one of the big dating apps and one of the issues they had was that their algorithm changed at one point to more emphatically enforce dating ‘pools’ where people who got more right swipes would only see profiles of people who get more right swipes, etc. With the idea being that it would put people in similar ‘tiers’ to actually match. One big issue they were having was…well, racial ‘preferences’ or sexual racism being pretty amplified as a result. Black women and Asian men especially were being overwhelmingly shuffled down the algorithm because there are a lot of people who will basically automatically swipe left on them as soon as they see they’re a Black woman or an Asian man, even if they were hot as hell.”

https://i0.wp.com/image.slidesharecdn.com/dating-against-humanity-ian-forrester-final-160214222131/95/dating-against-humanity-47-638.jpg?w=840&ssl=1

Its clear by algorithmic bias that users are boxed off from each other. This is why its important to be able to find your own way around the users rather than the way the algorithm presents things to you.
My recent ex made it clear I was found outside of the recommendations. If she stuck to the algorithm we likely would never have met. I know some of you might say, well not everyone has the time to manually go through the site. But if you look at this way, madness is doing the same thing and expecting different results.
I can’t tell you how good it was to read OKCupid members blogs and get in touch. Likewise I’ve been looking for abstract terms across POF to see where people have used it and how. Years ago I had a great conversation with a woman who included a circus skill in her profile. Unfortunately it wasn’t the Diabolo but the Poi is still cool.

My ex bf worked for the Yahoo Italy dating site back in the earlyish 2000s. His job was to pretend to be a woman, and message male customers just as their accounts were going to expire. This would encourage them to pay to renew their subscriptions. Once they renewed, he would ghost them.
He only lasted for a few months due to how unethical it was.

So common and I know a few people in the past who have done this. However recently I met a person who did this for a while for a small amount of money. They are paid to engage with users as they close to the end of their membership period then once they renewed their membership disappear/ghost.
Of course the profile is a fake one, sometimes they are made up by the person or are rotated by the dating site (this has limitations of course, where the ).

A couple met on the dating app I worked on.
Unfortunately, the man passed away and the lady returned to the app where they met for remembrance.
One day, a bug in the system made some profile likes to be sent again after months and she received one from her deceased boyfriend.
Her bug report was heartbreaking.

This is horrible but I have seen similar examples of ex-members receiving emails by accident or their profile coming out of a dormant state. Mistakes happen but this should never happen

Good luck to all the singletons dating in a pandemic, its rough out there and to be fair the dating sites could make things a little easier if they wanted to.

I still have a strong feeling this is all too important to be left to the private sector. Imagine if the covid19 pandemic keeps us apart for another year? Or the next pandemic? We can’t rely on the unethical practices described above to connect people for the future…?

As if perfect timing… The Guardian has a piece about this…

Falling fertility rates have been a problem in the world’s wealthiest nations – notably in Japan and Germany – for some time. In South Korea last year, birthrates fell to 0.84 per woman, a record low despite extensive government efforts to promote childbearing. From next year, cash bonuses of 2m won (£1,320) will be paid to every couple expecting a child, on top of existing child benefit payments.

The fertility rate is also falling dramatically in England and Wales – from 1.9 children per woman in 2012 to just 1.65 in 2019. Provisional figures from the Office for National Statistics for 2020 suggest it could now be 1.6, which would be the lowest rate since before the second world war. The problem is even more severe in Scotland, where the rate has fallen from 1.67 in 2012 to 1.37 in 2019.

GDPR dating information update

Hackers movie

With GDPR I send out emails to OKCupid, Plenty of Fish, Tinder and others. So far I’ve only gotten responses from POF and OkCupid. Which means Tinder and others have about a day or so to get back to me with everything before I can start to throw down some fire.

Before I headed on holiday, I got a message from POF then OKcupid a day later, saying they need the request from the email which is on the account. Fair enough, so I forwarded each email to that email address and replied all to myself and to them but from that email account address.

A few days later I got emails, first from POF and then OKCupid.

You have recently requested a copy of your PlentyofFish (“POF”) personal data, and we’re happy to report that we have now verified your identity.

We are attaching a copy of your personal data contained in or associated with your POF account.  The password to access the personal data will be sent in a separate email.

By downloading this data, you consent to the extraction of your data from POF, and assume all risk and liability for such downloaded data. We encourage you to keep it secure and take precautions when storing or sharing it.

The information contained in this archive may vary depending on the way you have used POF. In general, this information includes content and photos you have provided us, whether directly or through your social media accounts, messages you have sent and other data you would expect to see from a social media service like POF.

Please note that there is some information we cannot release to you including information that would likely reveal personal information about other users. Those notably include messages you received on POF, which are not provided out of concern for the privacy of the senders.

Sincerely,

POF Privacy Team

Then similar from OKcupid, which makes sense being the same company really.

Dear Mr. Forrester:

You have recently requested a copy of your OkCupid personal data, and we’re happy to report that we have now verified your identity.

We are attaching a copy of your personal data contained in or associated with your OkCupid account. The password to access the personal data will be sent in a separate email.

By downloading this data, you consent to the extraction of your data from OkCupid, and assume all risk and liability for such downloaded data. We encourage you to keep it secure and take precautions when storing or sharing it.

The information contained in this archive may vary depending on the way you have used OkCupid. In general, this information includes content and photos you have provided us, whether directly or through your social media accounts, messages you have sent and other data you would expect to see from a social media service like OkCupid.

Please note that there is some information we cannot release to you including information that would likely reveal personal information about other users. Those notably include messages you received on OkCupid, which are not provided out of concern for the privacy of the senders.

Sincerely,

OkCupid Privacy Team

So on my train journey from Stockholm to Copenhagen, I had a look inside the Zip files shared with me. Quite different, I’d be interesting to see what others will do.

  • Forrester, I – POF Records.zip
    • UserData.json | 6.2 kb
    • UserData.pdf | 40.5 kb
    • Profile_7.jpg | 30.1 kb
    • Profile_6.jpg | 25.0 kb
    • Profile_5.jpg | 17.4 kb
    • Profile_4.jpg | 18.8 kb
    • Profile_3.jpg | 26.6 kb
    • Profile_2.jpg | 11.7 kb
    • Profile_1.jpg | 30.7 kb
  • OkCupid_Records_-Forrester__I.zip
    • Ian Forrester_JSN.txt | 3.8 mb
    • Ian Forrester_html.html | 6.6mb

As you can see quite different, interestingly no photos in the OKCupid data dump, even the ones I shared as part of my profile. In POF the PDF is a copy of the Json file, which is silly really.

So the Json files are the most interesting parts…

Plenty of Fish

.POF don’t have much interesting data, basically a copy of my profile data in Json including Firstvisit, FirstvisitA, etc to FirstvisitE complete with my ip address. I also can confirm I started my profile on 2012-01-25.

Then there is my BasicSearchData and AdvancedSearchData  which includes the usual stuff and when I LastSearch ‘ed and from which IP address.

Nothing else… no messages

OkCupid

OkCupid has a ton more useful information in its Json. Some interesting parts; I have logged into OKCupid a total of 24157 times! My status is Active? My job is Technology?  The geolocation_history is pretty spot on and the login_history goes from July 2007 to current year, complete with IP and time.

The messages is really interesting! They decided to share one of the messages, so only the ones you send rather what you received. As the messages are not like emails, you don’t get the quoted reply, just the sent message. Each item includes who from (me) and time/date. There are some which are obviously a instant massager conversation which look odd reading them now. In those ones, theres also fields for peer, peer_joined, time and type. Its also clear where changes have happened for example when you use to be able to add some formatting to the message and you use to have subject lines.

Some which stick out include, Allergic to smoking?, insomnia, ENTP and where next, The Future somewhat answered, So lazy you’ve only done 40 something questions, Dyslexia is an advantage, But would you lie in return? No bad jokes, gotland and further a field, Ok obvious question, etc.

Next comes the photos (My photos, no one elses)

"caption": "OkCupid's removal of visitors is so transparent, I don't know why they bothered to lie to us all?", 
"photo": "https://k1.okccdn.com/php/load_okc_image.php/images/6623162030294614734", 
"status": "Album Picture Active", 
"uploaded": "2017-08-08 19:16:20"

Of course the images are publicly available via the url, so I could pull them all down with a quick wget/curl. Not sure what to make about this idea of making them public. Security through obscurity anyone?

Stop screwing with OKCupid
As long as you can see the picture above, OKCupid is making my profile pictures public

Now the images strings seems to be random but don’t think this is a good idea at all! Wondering how it sits with GDPR too, also wondering if they will remove them after a period of time. Hence if the image a above is broken, then you know what happened.

Then we are on to the purchases section. It details when I once tried A-list subscription and when I cancelled it. How I paid (paypal), how much, address, date, etc… Its funny reading about when I cancelled it…

"comments": "userid = 7367007913453081320 was downgraded to amateur", 
"transaction": "lost subscription",

The big question I always had was the question data. Don’t worry they are all there! For example here’s just one of mine.

{
"answer_choices": {
"1": "Yes", 
"2": "No"
}, 
"prompt": "Are you racist?", 
"question_id": 7847, 
"user_acceptable_answers": [
"No"
], 
"user_answer": "No", 
"user_answered_publicly": "no", 
"user_importance": "mandatory"
},

After all those questions, theres a bunch of stuff about user_devices I’ve used to log into OkCupid over the years going right back. Stuff about preferences for searches, etc.

Going to need some time to digest everything but the OKCupid data dump is full of interesting things. I might convert the lot to XML just to make it easier for me to over view.

OKcupid responds to my GDPR request

OkCupid no Match protest

I mentioned how I emailed a load of dating sites for my data and then some… Under GDPR. So far I’ve got something form POF but OKcupid finally got back to me, after finally making it to supportconsole@okcupid.com.

Hello,

OkCupid has received your recent request for a copy of the personal data we hold about you.

For your protection and the protection of all of our users, we cannot release any personal data without first obtaining proof of identity.

In order for us to verify your identity, we kindly ask you to:

1. Respond to this email from the email address associated with your OkCupid account and provide us the username of your OkCupid account.

2. In your response to this email, please include a copy of a government-issued ID document such as your passport or driving license. Also, we ask you to please cover up any personal information other than your name, photo and date of birth from the document as that is the only information we need.

We may require further verification of your identity, for example, if the materials you provide us do not establish your identity as being linked to the account in question.

Please note that if you previously closed your account, your data may be unavailable for extraction as we proceed to its deletion or anonymization in accordance with our privacy policy. Even if data is still available for extraction, there is some information we cannot release to you including information that would likely reveal personal information about other users. Those notably include messages you received on OkCupid, which are not provided out of concern for the privacy of the senders.

Best,

OkCupid Privacy Team

Pretty much the same as the POF reply.

POF first to respond to my GDPR request

Plenty of Fish

I mentioned how I emailed a load of dating sites for my data and then some… Under GDPR. So far I’ve been bounced around a little but POF is the first positive email I gotten so far…

PlentyofFish (“POF”) has received your recent request for a copy of the personal data we hold about you.

For your protection and the protection of all of our users, we cannot release any personal data without first obtaining proof of identity.

In order for us to verify your identity, we kindly ask you to:

1. Respond to this email from the email address associated with your POF account and provide us the username of your POF account.

2. In your response to this email, please include a copy of a government-issued ID document such as your passport or driving license. Also, we ask you to please cover up any personal information other than your name, photo and date of birth from the document as that is the only information we need.

We may require further verification of your identity, for example, if the materials you provide us do not establish your identity as being linked to the account in question.

Please note that if you previously closed your account, your data may be unavailable for extraction as we proceed to its deletion or anonymization in accordance with our privacy policy. Even if data is still available for extraction, there is some information we cannot release to you including information that would likely reveal personal information about other users. Those notably include messages you received on POF, which are not provided out of concern for the privacy of the senders.

Best,

POF Privacy Team

Well I guess they are being careful at least but will be interested to see what other questions they ask me.

Still wondering when the rest will get in touch?

Misunderstanding dating apps from a far

"i saw you on tinder" Trastevere 2014

Tinder, tinder, Bloody Tinder!

Even now people keep going on about Tinder…

In the past I have been pretty down on Tinder and to be fair I still am, but its true people do meet, hit it off and even get married via Tinder. Of course I say the Birthday paradox is in play.

dating-against-humanity-48-638

The thing I keep hearing from people (usually in relationships) is tinder IS dating apps. When I tell them there is a new dating app/service every month, they never believe me. At a party on the weekend I tried to put into words why I use OkCupid and recommend other services over Tinder (yes I know they are owned by the same people).

The point I made is that unless you both swipe right, you can’t talk or get to know each other. Thats ignoring the fact men are more likely to swipe right, profiles are mainly pictures with little text and you can’t see the next person (grass is always greener beyond the swipe) unless you make a decision one way or another (gamification).

I insist the system of tinder encourages or even dictates playful interactions. This is fine if you like playing but not ideal if not. Its clear people are using Tinder to fill their time when bored or playing around with friends.

The tinder/hot or not system is setup that way, and the human behaviour follows suit. Don’t get me wrong, sometimes it can work the other way but Tinder is strongly built with this mentality in mind. I am reminded of addiction by design, simple as this – tinder is built to maximum shallow activity. There’s no other way around that unless you pay them money.

Other services have similar systems (OkCupid has likes, POF has meetme, etc) but each one of theses have the ability to just see a user and message them. This subverts the tinder behavior but requires more effort like getting over your fear of rejection.

The key point I’m making is each service is different and requires a different way to look at it. For example Bumble although it does have the hot or not dynamic, the system is set up to give the women the control. As a result the behavior of the users is quite different?

It’s a mistake to think of Tinder as the de-facto dating app. It would be like thinking McDonalds was the de-facto of restaurants from those who are vegan!

Now that’s one scary thought, I think we would all agree?

I won’t even dig into why all these people with partners always want to get wrapped up in their single friends lives? Thats best left alone…

Match, OkCupid, Tinder and now POF?

Swallow your fish

Big news on the online dating scene… The picture above sums it up

The Match Group, the global operator of digital dating products such as Match, Tinder, OkCupid and Meetic), and a subsidiary of IAC, announced today that it has entered into a definitive agreement to purchase PlentyOfFish for US$575 million in cash.

Yes if you didn’t already know IAC own Match, Okcupid, Tinder and now Plenty of Fish.

Plenty of fish has had its ups and downs… but $575 million isn’t bad for a dating service which was independently run and managed. Remember Instagram was sold to Facebook for just under double that at $1billion, which goes to show.  The community aspects certainly made it stand out from the rest and this was emulated by some of the others. While the freenium approach back then was quite unique.

Cheers Chris for the heads up

Dating after a long relationship

Chess on the High Line

Lifehacker has a well reasoned piece about returning to dating at a older age. Its something nobody really wants to think about, married and happy then things go wrong. Before long you are separated or divorced and you are pondering what to do.

For me I decided to get back into dating as its very easy to slip into a endless cycle of regret and depression. To be fair I wasn’t really dating much beforehand just like the Thorin.

I’ve always felt dating was a weird experience in general, but somehow, coming back to it in the last few years feels different. I was married for several years in my late 20s, so I missed out on the earlier days of online dating sites. It was also a much more carefree time, when if you liked someone, that was enough. But now that I’m in my 30s, the rules and expectations are completely different—making it a lot harder to get back in the game.

I have said it before many times, this is why when talking to people in long term relationships, its hard to explain why things are different now.

…you have billions of other human beings at your fingertips through a variety of channels. As always, you can hit up bars, clubs, and shows. You can venture off to parties and barbecues. You can also go online and have access to loads of single people in your area. It’s a far cry from even high school, when your dating pool was largely pretty much your friends and their friends.

Online dating gives you more options than ever. Not just in people, but in sources. Dating sites like OkCupid, Tinder, Match, eHarmony, and Plenty of Fish all give you access to other single people in a matter of seconds.

I have a talk inside of me all about this and much much more. I gave a 10min overview at Best of British, which you can watch on youtube.

There are some really good points raised

The Deal Breakers Have Changed, and They’re Much Bigger Deals.
Yes the deal breakers are serious now, if something isn’t right for you. There are enough other people to give try. There is the downside to this of course, paradox of choice and people seeking the greener grass on the other side.

The “Game” Is Different, and Bluntness Is King
No body likes time-wasters and you need to be blunt and to the point otherwise things will drag on.  It doesn’t mean you have to be super rude, just honest and direct. People will thank you for it deep down, even if its painful at first. Of course you got get a think skin and be prepared for honest and direct feedback too. This is why getting over the fear of rejection is so important.

Marcus asks how ambitious are you?

Interesting email sent out to members of plenty of fish recently…

I am Markus the creator of plentyoffish.   We recently added a new field to profiles that asks you how ambitious you are.  Go to edit profile and update your profile now.   This new field will start showing on the web immediately and in the mobile apps in a week or two when we release a new version.

Ok nothing that special… Although its a interesting field to add to a dating profile. I think its a bit pointless as the options are not ambitious, somewhat ambitious, ambitious and very ambitious. I don’t know who would put not ambitious? Honestly?

Anyway that wasn’t all which was said. Marcus took the time to educate us all about the truth surrounding hookup culture, which made a interesting kicker…

These days the mass media loves to talk about the hookup culture and focus shows around sex.   In reality hookups are rare.  The median number of female sexual partners in lifetime, for men 25-44 years of age is 6.1 for women its 3.9.  Only three percent of men aged 18 to 30 have 3 or more sexual partners per year for 3 years.   If you want to hear what else is normal check out this great Google Talk by  Wendy Walsh.

Marcus launches into a attack on the mass media. Maybe this is part of his rallying call to drag/lead Plenty of Fun, I mean Fish out of the gutter?

Maybe he’s right but to be honest the only thing which has come from Plenty of Fish is hookups or rather booty calls.

Joining the Plenty of Fun wagon again

I’ve decided to join POF again, thought I’d give it a try wondering if the lack of maths in OKcupid profiles might be changing the aspect of the site… looking at the site, it still looks a royal bloody mess. Not quite as bad as it use to be, but generally its always makes me really miss the smooth look of OkCupid.com.

Filling out the profile has been interesting. If you want to fill in extra fields in the profile, you need to be a paid member. Theres lots of other bits paid members get on top of free members, just like Alist on Okcupid. I had a bit of shock when I found my mention of Cocktails blanked out, because it might be a rude word. So it now reads “…enlightening conversations over****ails

Great!

I also filled in their 70 questionnaire/data capturing/Chemistry test. The results are pretty good (but of course we’ve all aware of how this can work)

Does this sound like me…?

As someone with high self-confidence, you feel quite comfortable interacting with other people. Indeed, you find the company of others very stimulating and enjoy meeting new people. Your relaxed demeanor in groups makes people around you comfortable too. Perhaps because you feel comfortable talking about yourself, others tend to enjoy being around you and perceive you as socially competent.

The confidence that helps you feel comfortable talking to people also spills into your own personal beliefs about yourself. Although you have several strengths, it’s likely that you also acknowledge and accept your weaknesses. But unlike some people, you take full responsibility for your actions—you rarely regret things you’ve done in the past and are not embarrassed easily.

Perhaps the defining feature that sets you apart from most people is the exceptionally high standards that you set for yourself. Your competence in social gatherings as well as at work should provide ample evidence for this. With these characteristics, it’s very likely that people come to you for advice and generally think of you as someone with leader-like qualities.

Hummm maybe POF have started to put more emphases on the algorithm side of online dating?

Anyway we shall see how things turn out, I’m hoping I don’t get those late night messages/bootycalls which I have no idea how to read or respond to. What messages you ask? You will have to wait till the book is written…

The quality of OkCupid has gone down for me?

Opimal Cupid

I love OkCupid, its been consistently good for me and for me been streets ahead of the other dating sites. But things are starting to change (as you’d expect). Besides Okcupid being bought by Match.com a while ago its been ticking on, however the industry and environment changed.

Little things changed like the end of journals have happen but the big fear was to switch to a paid subscription model, which hasn’t happened (yet).

So its largely stayed the same…?

However, not so fast… OkCupid lives on its matching algorithm and although you can debate how effective this is compared to other ways to match people… OkCupid stands out for its algorithm, as even Chris (found via Tim who also recommended I read reddit too), the man who hacked OkCupid points out.

OkCupid was founded by Harvard math majors in 2004, and it first caught daters’ attention because of its computational approach to matchmaking. Members answer droves of multiple-choice survey questions on everything from politics, religion, and family to love, sex, and smartphones.

On average, respondents select 350 questions from a pool of thousands—“Which of the following is most likely to draw you to a movie?” or “How important is religion/God in your life?” For each, the user records an answer, specifies which responses they’d find acceptable in a mate, and rates how important the question is to them on a five-point scale from “irrelevant” to “mandatory.” OkCupid’s matching engine uses that data to calculate a couple’s compatibility. The closer to 100 percent—mathematical soul mate—the better.

Hacking online dating is nothing new, we’ve all heard about Amy, the woman who hacked online dating?

Chris’s story is something special and quite elegent…

Chris McKinlay used Python scripts to riffle through hundreds of OkCupid survey questions. He then sorted female daters into seven clusters, like “Diverse” and “Mindful,” each with distinct characteristics.

First he’d need data. While his dissertation work continued to run on the side, he set up 12 fake OkCupid accounts and wrote a Python script to manage them. The script would search his target demographic (heterosexual and bisexual women between the ages of 25 and 45), visit their pages, and scrape their profiles for every scrap of available information: ethnicity, height, smoker or nonsmoker, astrological sign—“all that crap,” he says.

To find the survey answers, he had to do a bit of extra sleuthing. OkCupid lets users see the responses of others, but only to questions they’ve answered themselves. McKinlay set up his bots to simply answer each question randomly—he wasn’t using the dummy profiles to attract any of the women, so the answers didn’t mat­ter—then scooped the women’s answers into a database.

And thats the nub or pressure point.

For any of this to work you need people filling out the surveys… I for example have answered over 700 questions. The problem is I’ve seen a dramatic drop in the number of answered questions and more people with zero questions answered.

OkCupid works best on those answers rather than scraping the profile for data. Chris’s hack wouldn’t work without the data. I’d be very interested to see what kind of results you would get now compared to then…

Anyhow Chris’s story is fascinating, specially when you consider the method and drive. Don’t think I’ll be buying the book yet but if your a maths wiz go for it.

I don’t really know what to do about the data problem for myself. I’m tempted to try Plenty of Fish again, see how much its changed (or not). Frankly I have had little to no interest from Tinder, so maybe time to remove it from my androids. Hacking Okcupid isn’t a bad idea but maybe in a way to remove the time wasters.Heck I even had my first speed dating recently where I wasn’t matched with anyone. Luckily one woman was interested in seeing me, so it wasn’t all bad. I’ll save what happened with another one for my book.

I do keep reminding myself it might just be the season or time of year too. These things seem to cycle.

Somebody once called me the wikipedia of online dating…

OK only one person has but its kinda of stuck.
Why do I recommend OkCupid? Because its a great dating site and highly recommended by many

OkCupid. This site tops the list, and maybe because their demographic skews younger and it’s a little more engaging with members than some of the classic dating sites. Most of the searches were conducted by men (68%).

Interestingly…

PlentyofFish. This dating site has a bit of a reputation, but that hasn’t stopped people from checking it out. Formerly known for its “intimate encounters” section, POF has recently undergone an image change to focus on matching people with relationship potential.

Pof… I heard on a film (was it thor2?) the other day. Its certainly starting to grow in popularity specially since they cleaned it up? Free online dating is growing and pof is positioned its self right behind okc in my personal line up. Glad to see I’m not the only one…

Tinder. This mobile app was made popular by college students, a sort of “hot or not” version of online dating. With its easy-to-use and convenient set-up, the app has taken off among singles who like to see who’s close by and wanting to meet a little more spontaneously.

Tinder also known as the grindr of the heterosexual world. This has really taken off and to be fair I can’t knock it. I hear its great if your female (like most dating sites to be honest). Unlike the rest of the mobile apps its damm simple and ties directly to your Facebook. Even bettering OKCupid in the regards you don’t need to fill in a profile. Wonder how long till my dating site idea happens, although tinder is pretty close already.

Whats in common with Tinder?

A while ago I wrote a piece for Single black male titled technology assisted dating.

A trip to the coffee shop or a bar is full of surprises. Who has not heard of the likes of Grindr? Grindr is/was extremely popular with the urban single gay males and it seems highly effective in meeting other people. You could see this as a digital wingman of sorts or a step on the way towards a technology assisted dating/hookup depending on what you’re actually after?

The likes of OKCupid and POF’s mobile apps use geolocation to find singles which match your profile. Grindr however seems to have that extra element of passive fun or hookup. So the question always has been? Wheres the hetrosexual version of Grindr? Those in the know, recommend Tinder. So I checked it out a while ago and recently gave it another try .

The thing about Tinder is its totally based on your Facebook profile. When I first saw this as a requirement, I read the privacy policy and though no thank you. But since I gave it a shot and found it weirdly interesting.

As said before the app requires (there is no other way to make it work) Facebook data. Once you hook it up every aspect of your Facebook data you get recommendations of people you may like. As I letter found out you can alter some of the settings in the app. Things like distance to search, sexuality and the age range.

The interface is a hot or not styled thing based on profile pictures from people around you. Its not exactly scientific in anyway.

However whats interesting is when Tinder finds something you like in common. This can be something you both liked or something you both have an interest in. It even points out any friends you both have in common. So instead of filling out loads of questions, its simply highlighting the commonality between you both.

Tinder app okcupids app

For example above, there are 3 common things me and Sally share. If I click the i, I can find out which things exactly. In this case Sally likes donnie darko, fight club, and the watchmen. If we had friends in common it would put a number in the other box too.

Once you’ve done all this, thats pretty much it. If the other person comes across your profile and also hearts you, then your both made aware of this connection.

Its simple but also quite effective, if your facebook profile is maintained and well used. The problem I have is I don’t really use Facebook and its apps much, so alot of it is more guess work than matching. Maybe I might consider updating and managing parts of my FB profile in future.

Using Facebook makes a ton of sense and I’ve always maintained that Facebook makes a great dating site.

So its pretty frictionless as a app and service. I have already seen people adding additional information like there twitter username and even email address to the one and only free text area. Which makes me wonder how there going to make any revenue from the app and us the users? Its also lot less realtime that Grindr, so I don’t expect to see people wondering around with the app open, so no real time adverts.

Is it all about the data and what they can sell on? Will there be a pro version on the cards? Will they start selling adverts? Or will they simply go for a walled garden type thing like most other dating sites? It would be good know before I can really recommend the service.

But as a whole, I’m quite liking Tinder and it will stay on my android devices for now. Its certainly not Grindr for us hetrosexuals but its something smarter and slightly clever.

POF cleans up and advertises in unique locations

POF on OKC

Well I’m hearing Plenty of Fun, I mean Fish is cleaning up its hookup image

POF is blocking hookups based on age difference and message wording, resulting in immediate bans, Intimate Encounters going away, 17% of the time we can pick the exact person you will end up dating, 70% of POF use is via a mobile phone.

Markus says, “Unfortunately about 2% of men started to use POF as more of a hookup site mostly due the the casual nature of cell phone use.”

POF have made systematic changes too… Directly from Markus the founder

1. Any first contact between users that contains sexual references will not be sent. Anyone who tries to get around this rule will be deleted without warning. This rule has actually been in effect since last month and it’s made the site so much better.

2. You can only contact people +/- 14 years of your age. There is no reason for a 50 year old man to contact a 18 year old women. The majority of messages sent outside those age ranges are all about hookups. Anyone who tries to get around this rule will get deleted.

3. Intimate Encounters will go away in the next few months. There are 3.3 Million people who use the site every day, of those there are only 6,041 single women looking for Intimate Encounters. Of those 6,041 women, the ones with hot pictures are mostly men pretending to be women. Intimate Encounters on POF can be summed up as a bunch of horny men talking to a bunch of horny men pretending to be women.

In short the vast majority of people will not be impacted. This is because the vast majority of people are not going around spamming women saying “let’s have sex tonight”. I can’t change POF alone, I need your help to get the word out there that POF is all about relationships!

So I assume with the clean up, POF needs to shout about the change… Shout about it they do, so much than you can see the advert on OKCupid.com, another free online dating site. Weird but I guess it makes sense, OKC is a dating site with a lot of daters on board.

An experiment in mobile dating…

OKCupid!

For years now I’ve been dating using websites and speed dating. I have also at the same time been reading people’s accounts of there dating, such as 52 first dates. Every once in a while I moan about the lack of transparency and data from dating sites and if you know me, sometimes over a couple of drinks I swear I’m going to write a book about my dating experiences.

So with all that in mind, I read the blog post “taking my dating life mobile a social experiment” with a lot of interest.

Basically Senior Writer for ReadWrite.com Dan Rowinski is going to use mobile dating apps to gage there success rates in finding love. Of course there is rules…

I have to set some parameters here, or this type of experiment could completely take over my life. So here are my ground rules:

Parameters

  • I will actively use dating apps for at least one month to meet actual people.
  • I will use a variety of apps (Android and iOS) to get a good sense of their depth and variety.

What I Will Do

  • Approach each connection with an open mind and respect.
  • Apply the rule of “half your age plus seven” to how old a date has to be (nobody in their late teens or very early 20s).
  • Notify dates that I am writing a series on dating apps.
  • If I make a meaningful connection and start a fledgling relationship with someone I meet, I’ll terminate the experiment.

What I Won’t Do

  • I won’t actively use the dating apps to just look for a “hookup.” No trolling for sex on my smartphone.
  • I won’t recount much in the way of specific details about my dates. Yes, I’ll share a few anecdotes here and there, but if you’re looking for salacious gossip, click elsewhere.
  • I won’t do anything to endanger my physical, emotional or financial safety.
  • I won’t lie to make myself look better or misrepresent myself in any way.
  • I won’t ignore possible connections in real life that didn’t originate on my smartphone.

The Apps I’ll Be Using
I chose the following apps because they represent a good cross section of new, interesting, location-based, social and traditional approaches. I won’t be using any traditional websites affiliated with the services, should they exist. For instance, when I use eHarmony or Match, I’ll only use those sites through their apps and over email to my phone. Here they are:

  • Let’s Date – Popular new app that allows to browse anonymously for connections.
  • Tinder – Location-based app that allows you to see who’s nearby, their pictures and snippets from their Facebook profiles.
  • eHarmony – There should be at least one traditional dating site in here to provide a counter to mobile-only apps.
  • OkCupid – It’s free and has a decent app.
  • Blendr – Among the several sub-tier dating apps in contention, I’m going with Blendr just because it looks the least troll-y.
  • Martini (if applicable) – Group dating app that just came to the Apple App Store.

Now the question is do I join in and try it out for myself?

In the past I have used Okcupid and Plenty of Fishes mobile apps and its been fun in some cases.

Don’t get me wrong I’m interested to find out what could happen and find out if mobile dating is any good or not. Mobile dating is a different take on the same idea? I did propose this as something different a while ago.