Misunderstanding dating apps from a far

"i saw you on tinder" Trastevere 2014

Tinder, tinder, Bloody Tinder!

Even now people keep going on about Tinder…

In the past I have been pretty down on Tinder and to be fair I still am, but its true people do meet, hit it off and even get married via Tinder. Of course I say the Birthday paradox is in play.

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The thing I keep hearing from people (usually in relationships) is tinder IS dating apps. When I tell them there is a new dating app/service every month, they never believe me. At a party on the weekend I tried to put into words why I use OkCupid and recommend other services over Tinder (yes I know they are owned by the same people).

The point I made is that unless you both swipe right, you can’t talk or get to know each other. Thats ignoring the fact men are more likely to swipe right, profiles are mainly pictures with little text and you can’t see the next person (grass is always greener beyond the swipe) unless you make a decision one way or another (gamification).

I insist the system of tinder encourages or even dictates playful interactions. This is fine if you like playing but not ideal if not. Its clear people are using Tinder to fill their time when bored or playing around with friends.

The tinder/hot or not system is setup that way, and the human behaviour follows suit. Don’t get me wrong, sometimes it can work the other way but Tinder is strongly built with this mentality in mind. I am reminded of addiction by design, simple as this – tinder is built to maximum shallow activity. There’s no other way around that unless you pay them money.

Other services have similar systems (OkCupid has likes, POF has meetme, etc) but each one of theses have the ability to just see a user and message them. This subverts the tinder behavior but requires more effort like getting over your fear of rejection.

The key point I’m making is each service is different and requires a different way to look at it. For example Bumble although it does have the hot or not dynamic, the system is set up to give the women the control. As a result the behavior of the users is quite different?

It’s a mistake to think of Tinder as the de-facto dating app. It would be like thinking McDonalds was the de-facto of restaurants from those who are vegan!

Now that’s one scary thought, I think we would all agree?

I won’t even dig into why all these people with partners always want to get wrapped up in their single friends lives? Thats best left alone…

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.