Misunderstanding dating apps from a far

"i saw you on tinder" Trastevere 2014

Tinder, tinder, Bloody Tinder!

Even now people keep going on about Tinder…

In the past I have been pretty down on Tinder and to be fair I still am, but its true people do meet, hit it off and even get married via Tinder. Of course I say the Birthday paradox is in play.

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The thing I keep hearing from people (usually in relationships) is tinder IS dating apps. When I tell them there is a new dating app/service every month, they never believe me. At a party on the weekend I tried to put into words why I use OkCupid and recommend other services over Tinder (yes I know they are owned by the same people).

The point I made is that unless you both swipe right, you can’t talk or get to know each other. Thats ignoring the fact men are more likely to swipe right, profiles are mainly pictures with little text and you can’t see the next person (grass is always greener beyond the swipe) unless you make a decision one way or another (gamification).

I insist the system of tinder encourages or even dictates playful interactions. This is fine if you like playing but not ideal if not. Its clear people are using Tinder to fill their time when bored or playing around with friends.

The tinder/hot or not system is setup that way, and the human behaviour follows suit. Don’t get me wrong, sometimes it can work the other way but Tinder is strongly built with this mentality in mind. I am reminded of addiction by design, simple as this – tinder is built to maximum shallow activity. There’s no other way around that unless you pay them money.

Other services have similar systems (OkCupid has likes, POF has meetme, etc) but each one of theses have the ability to just see a user and message them. This subverts the tinder behavior but requires more effort like getting over your fear of rejection.

The key point I’m making is each service is different and requires a different way to look at it. For example Bumble although it does have the hot or not dynamic, the system is set up to give the women the control. As a result the behavior of the users is quite different?

It’s a mistake to think of Tinder as the de-facto dating app. It would be like thinking McDonalds was the de-facto of restaurants from those who are vegan!

Now that’s one scary thought, I think we would all agree?

I won’t even dig into why all these people with partners always want to get wrapped up in their single friends lives? Thats best left alone…

Coffee and Bagel, future of online dating?

Coffee and Bagels

I heard about coffee meet bagel a while ago while researching online dating. The concept is simple and quite effortless. Less of a dating site and more of a way of dating in the modern world.

Coffee Meets Bagel launched in New York City in 2012, when three sisters decided there must be a better way to date in the Big Apple. They created CMB based on three guiding principles:

  1. Unless you want to tell others, your dating life should remain private.
  2. Your friends are the best conduits for your dates.
  3. Meeting quality people doesn’t have to be so awkward or complicated.

Users sign up through Facebook and receive one match – a.k.a. a ‘Bagel’ – every day at noon that is somehow connected to them. Members then have a time limit in which to respond with a simple LIKE or PASS. If all goes well, Coffee and Bagel are put in touch via a private company texting line and magical breakfast-y sparks will fly.

Reason why I would put bets on this could be the future of online dating is because it seems to hit most of the sticking points right now.

  • Friends of friends. Leveraging what already exists and what people are doing today anyway. Using the network for the right reasons.
  • Facebook. How many users does your biggest online dating site have? I bet its a drop in the ocean compared to Facebook.
  • It could be free, low risk and low effort. No need to create a new profile, lie about your past, its all there in Facebook. And catfishing will drop as your friends really know who you are. And what kind of a person would you be if you recommended a catfish? Your reputation would be crap.

At the moment its not free but it would be simple to bypass the company. This would remove the pressure to squeeze every penny out of the opportunities.

This is what my single friend should have been… (Imho)