POF cleans up and advertises in unique locations


Well I’m hearing Plenty of Fun, I mean Fish is cleaning up its hookup image

POF is blocking hookups based on age difference and message wording, resulting in immediate bans, Intimate Encounters going away, 17% of the time we can pick the exact person you will end up dating, 70% of POF use is via a mobile phone.

Markus says, “Unfortunately about 2% of men started to use POF as more of a hookup site mostly due the the casual nature of cell phone use.”

POF have made systematic changes too… Directly from Markus the founder

1. Any first contact between users that contains sexual references will not be sent. Anyone who tries to get around this rule will be deleted without warning. This rule has actually been in effect since last month and it’s made the site so much better.

2. You can only contact people +/- 14 years of your age. There is no reason for a 50 year old man to contact a 18 year old women. The majority of messages sent outside those age ranges are all about hookups. Anyone who tries to get around this rule will get deleted.

3. Intimate Encounters will go away in the next few months. There are 3.3 Million people who use the site every day, of those there are only 6,041 single women looking for Intimate Encounters. Of those 6,041 women, the ones with hot pictures are mostly men pretending to be women. Intimate Encounters on POF can be summed up as a bunch of horny men talking to a bunch of horny men pretending to be women.

In short the vast majority of people will not be impacted. This is because the vast majority of people are not going around spamming women saying “let’s have sex tonight”. I can’t change POF alone, I need your help to get the word out there that POF is all about relationships!

So I assume with the clean up, POF needs to shout about the change… Shout about it they do, so much than you can see the advert on OKCupid.com, another free online dating site. Weird but I guess it makes sense, OKC is a dating site with a lot of daters on board.

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.