OKCupid starts screwing around with messages

Stop Screwing with okcupid

I proposed a few times in the past that dating sites may not necessary showing your messages to certain people because of a number of reasons (maybe you are sending too many messages, maybe you are deemed no beautiful enough!)

Well OKcupid quietly announced this change over the holiday season.

Hi! We’ve made some exciting changes to how messaging on OkCupid works. You see, from member feedback we found that our messaging system needed some help: members were getting too many unwanted messages, which was distracting them from the messages they actually wanted to respond to. After all, the conversations that end up leading to something are between people who actually like each other, so we wanted to make it easy for you to focus on just those messages. So now, although you can still send a message to anyone, you’ll only see messages in your Conversations from people you’ve liked. People who have messaged you but whom you haven’t liked yet will be highlighted in DoubleTake (and everywhere else, too) — just visit their profile to see the message. And if you’ve already liked someone, their message will automatically show up in your Conversations. Easy! And now for the best part — after testing these changes for weeks, we’ve found that this new way of messaging increases matches by over 30%! So thanks to your feedback, we’ve been able to make some pretty exciting improvements in time for the new year.

It sounds like a reasonable change, but I do wonder how much further they will go with this? It wouldn’t be hard to not show messages because of x reasons.

If you think about it also, OKCupid is slowly pushing people towards the ways it prefers to connect with people. No longer can you browse, read peoples profiles and send a message hoping to connect that way. I understand why but once again where does it lead us?
Update

After a little discussion with the amazing Lydia about this. I do think it’s good that okcupid is listening to it’s audience, but we do agree they may only be doing this due to falling numbers to the likes of tinder (owned by the same company) and bumble (match group tried to buy recently).

The skeptical me (anything okcupid does right now I am very skeptical about) thinks there might be a better way to educate users about their poor inbox filling messages. But it’s clear from okcupids founders own book Dataclysm, the mass produced non-personal messages seem to get conversations started (much to my dismay of humanity when reading this). Its also clear men are the biggest culprit of sending these and although a 2nd inbox (similar to Facebook?) to sorted by liked unliked people is a good for women. Maybe okcupid could educate the men before the message is even sent?

We seen (we see everything!) you copied and pasted this same message over and over again (5x times in 24hours), we are not going to send it till you think of something more original or read the profile!

Okcupid is a safe place for ALL its users…

Now that would be bold, helpful and move the emphasis from the victim to the culprits.

You could even quota the sent messages which resets when there is a reply and reduces further on blocks? But this all needs to be transparent and educational otherwise the user will just setup another account out of spite or frustration?

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.

One thought on “OKCupid starts screwing around with messages”

  1. fewer guys are gonna be getting through. sometimes there’s a guy a woman will look over him because of lack of visual appeal , but sometimes this guy might send a random message and spark something. rarely happens, but it does happen and it happens because they guy was able to send that shot infused with The Force and hit that death star

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