Art direction vs. design

Zeldman talks about Art direction and design.

Zeldman talks about the message being less important than the design, the product being 2nd to the design. The fact that most of us decorate instead of communicating.
This all comes on the back of talk I've been having with Miles about titles. The designer / developer paradox is what I refer to it as. I for one want to communicate not decorate and clutter.

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Author: Ianforrester

Founder and firestarter of cubicgarden ltd. Emergent technology expert, public service supporter, defender of human scale flourishing, city dweller, European at heart  and social geek event organiser. Captivated by the digital legacy, future of dating, human data interaction, self-hosing, personal data, open-source, house music, neurodiversity thinking, kindness and  collaborative futures for all. Can be found at cubicgarden@mas.to, cubicgarden@twit.social and cubicgarden@blacktwitter.io