Art direction vs. design

Zeldman talks about Art direction and design.

Zeldman talks about the message being less important than the design, the product being 2nd to the design. The fact that most of us decorate instead of communicating.
This all comes on the back of talk I've been having with Miles about titles. The designer / developer paradox is what I refer to it as. I for one want to communicate not decorate and clutter.

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Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser. Can be found at, and