Zoosk data breach? Or something else?

Sell the data?

I recently got a message from you’ve been pwned, suggesting that its likely some of my personal data has been leaked via dating site Zoosk.

In approximately 2011, an alleged breach of the dating website Zoosk began circulating. Comprised of almost 53 million records, the data contained email addresses and plain text passwords. However, during extensive verification in May 2016 no evidence could be found that the data was indeed sourced from the dating service. This breach has consequently been flagged as fabricated; it’s highly unlikely the data was sourced from Zoosk.

I had a idea what fabricated meant, but I had a little read…

What is a “fabricated” breach?

Some breaches may be flagged as “fabricated”. In these cases, it is highly unlikely that the breach contains legitimate data sourced from the alleged site but it may still be sold or traded under the auspices of legitimacy. Often these incidents are comprised of data aggregated from other locations (or may be entirely fabricated), yet still contain actual email addresses of unbeknownst to the account holder. Fabricated breaches are still included in the system because regardless of their legitimacy, they still contain personal information about individuals who want to understand their exposure on the web. Further background on unverified breaches can be found in the blog post titled Introducing “fabricated” breaches to Have I been pwned.

Sold or traded!

People laughed ages ago about the idea of selling user data but lets say dating site z had lost a lot of the market due to new players in the space. They needed to stay a float, prove to their investors they are still profitable? User data would be a useful resource for revenue… Of course this is illegal but you would cover your tracks… right! Make it look like “hackers!”

The example Tony Hunt uses is Justdate.com as a example

There’s a whole other discussion to be had about what causes a bundle of data to be fabricated and called a breach in the first place. Attempts to monetise the data by selling the alleged breach, extortion of the company involved or just simple big-noting by individuals seeking notoriety are all feasible explanations for many of the fabricated breaches I see. For now, the important thing is that if your data is circulating in one of these dumps, there’s now a way to know about it.

To be clear I’m not saying Zoosk is doing this, but someone is certainly pointing the finger.

We sell all the time

Daniel Pink signing my bookDan Pike's To sell is human

I have to say I found Drive really interesting and quite enjoyed Dan Pink’s previous works. I’m now looking forward to reading my newly signed To sell is human book.

The idea we all sell and its actually one of the most human of things is intriguing. Influence can be used for good and used for bad, and the idea of selling certainly does conjure up lots of negative thoughts, like Dan points out here.

While listening I was thinking about the human need to influence and mementic theory.

Got to say Dan Pink certainly makes convincing points and it was a pleasure to see him live again (thanks to Thinking Digital and LJMU)

Yamaha Majesty YP250 for sale

My Yamaha Majesty YP250

So its basiclly on its last legs now. Its time to give it up. Yep my lovely Yamaha Majesty is going to be replaced with something a lot larger and quicker. Its been great going here there and everywhere on it in the last few years. I remember driving down to Bristol in the summers. But I also remember the one crazy ride in the freezing cold and snow, when we drove back up to London on the M4 after a freak snow storm overnight.

Anyway back to the sale. Its actually in not too bad a condition. So here's the things which need fixing.

  • The coolent pipe has a leak, so the water cooling system lasts for 5mins.
  • The Battery is pretty much dead, so it needs replacing
  • The body work needs attention, its ok, but looks a little ugly
  • The Exhaust has a small hole, can be patched or best replaced as its old and gets very hot
  • The engine also needs to be looked at, but it does go well once running

I'm not expecting a lot for it but I'm still currently using it to drive to North Greenwich everyday. I'm going to stick the scooter on Ebay for about 400 pounds soon because it does have a good seat, box and it does still go with less that 30,000 miles on the clock. If you fix most of the issues outlined above, you could ride it for quite some time before another check up. With me and Sarah on it everyday, in and out of traffic for 36 miles a day, its a little too much for a older 250cc scooter. Someone riding less distance, with some training in motorcycle mechanics and not riding 2up everyday. Would love this scooter, and its a steal at 400 pounds. Tax and MOT doesn't run out till June 2007.

I was looking around Flickr for a decent picture of my model of Maxi-scooter but then I got hooked into modified Majestys. This one in Pink is simply nuts. While this one looks more like a TMax black edition which is certainly high on my list. This one is cetainly attractive and thankfully not as customised as the other ones. Anyway, do drop me a email if your interested, you could snatch it before it hits ebay, craigslist or the local loot.

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The boiler room battle of the highstreet retailers

Boiler room

This is a aledged memo to Best Buy staff. Best buy is like PC World in the UK but much cheaper. Even if its not quite real (I certainly think it is) its not uncommon in retail. I remember working at Starbucks, Showcase Cinemas and a few other retailers and having very simular type advice from managers and head office memos. A little while ago Best Buy also got into trouble recently for this and this last year.
Enjoy the “secret to screw you” memo, the boiler room style. Don't forget to check out the comments too.

1) Introduce the PSP (product service plan) in your presentation. Do not wait till the end.

Ex.
Sales Associate: I understand your daughter is going off to college, and while she'll be away we offer a protection plan that will cover anything that goes wrong with her computer/laptop.
Customer: No, I'm not interested

SA: Well it's something that you really should look into. Because if anything were ever to go wrong with your daughters computer she would have to take it in to be repaired. To give you an estimate, we charged $60/hr to decide what is wrong with it and $80/hr to fix it not including additional parts that may be needed.

C: I really don't need that, doesn't the computer come with a warranty.

S: Well that's a good question. This computer comes with a 6 month warranty but does not cover parts. Know here is a side by side comparison of what we cover and what the manufacturer covers.( hand customer comparison sheet and fill it out in front of him/her).

C: Ok, but I'm really not interested I just want the computer.

S: Are you sure, because you are really passing up a great deal here, if something ever happens while your daughter is away she could have no computer for up to a month.

C:No, I'm sure.

*1*At this time make sure to sell at least 3 accessories and if it is a laptop make sure to offer a bundle deal and a Platinum PSP**

*2*Once you have successfully added at least 3 accessories to the sale take the customer to a mobile register away from the floor traffic.**

*3*Since you Have been unsuccessful selling the Service Plan, Have another associate go with you to “help you” ring up the sale.**

*4*The other associate will help you tag team the customer. The other associates job at this point is to point out how amazing the computer is and what a great deal it is. Once you scan the computer/laptop the Kiosk will ask you if the customer wants the Service Plan. The accompanying sales associate will say, “hey did 'Joe' tell you about the Service Plan that covers anything that may go wrong with your computer…?**

*5* If your accompanying associate is unable to get the Service Plan then you must say, “I'm sorry I'm new here and there seems to be something wrong with my kiosk, I'll be right back with my supervisor and he will be able to fix it.”**

*6* You return with your Supervisor, and now You, the accompanying associate and your supervisor Tag Team the Customer Once again until the Service Plan is accepted by the Customer.**

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