We sell all the time

Daniel Pink signing my bookDan Pike's To sell is human

I have to say I found Drive really interesting and quite enjoyed Dan Pink’s previous works. I’m now looking forward to reading my newly signed To sell is human book.

The idea we all sell and its actually one of the most human of things is intriguing. Influence can be used for good and used for bad, and the idea of selling certainly does conjure up lots of negative thoughts, like Dan points out here.

While listening I was thinking about the human need to influence and mementic theory.

Got to say Dan Pink certainly makes convincing points and it was a pleasure to see him live again (thanks to Thinking Digital and LJMU)

Serendipity and the Creative Collision

Get Lucky the book

Listening to Thor Muller on Triangulation

Thor Muller is Co-founder of Get Satisfaction, a startup delivering “people-powered customer service for absolutely everything.”

Fascinating discussion well worth listening to…

Thor at one point talked about creative serendipity or as he described creative collision. Leo or Tom mention some place where all the directors have to spend a certain amount of time together in a space. Then Thor talks about co-working type spaces as great places for creative collision.

In agreement, this is what I identified a while ago with my decision to work out of the Northern Quarter every Friday. Not always but most of the time, I’m slightly inspired by listening or watching people go about their own lives. Its a lot like watching certain people’s twitter streams. As Thor says its not directly applicable to work but in the end it points towards ideas and solutions.

Get lucky which is the title of Thor’s book actually fits very nicely with Derren Brown’s experiment last year.

The funny part of this all is, this is all about applicable to dating…

At the very end Thor talks about attraction and projection, how do we draw chance events to ourselves… Or how we draw our intentions to the world.

Am I saying dating is a creative process?

No or maybe not… but exactly, but the same factors can really help your career and confidence which changes the way you look at the world and the way the world sees you…

Imagine if you could remix books?

Cooking for Geeks cover

There is something about Simon Lumb, something that everytime we chat creative juices start flowing (wipe that smile off your smutty face, you know what I mean)…

Off the back of a conversation in Wagamama about Richard St John’s 8 Traits to be great, which I have a physical signed copy of after a TEDx. We got talking about how I tend to own a physical copy of most books although I also own the ebook version. Then we got talking about Instapaper and Readitlater, how they give you the ability to pull together elements from a range of sources…

Imagine if you could do the same thing as a published book? Remix books!

Books right now are like Albums, but imagine if they were more like singles and EP’s?

They could be like the Mixtape of the written word? Fits perfect with the self publishing trend.

  • Example 1: Custom cookbook. Pick a your favourite menu items and self publish your own cookbook. A bit of Jamie, dash of Heston and a lot of Nigella (yes please). Arrange them into a new type of cook book which is custom for you, or reflects your cooking style. It could be a cookbook for you or for someone else…
  • Example 2: The best of… Many times in the past, people have said the best way to learn about Z is to read chapters Y & X of book W and chapters A, B and C of book D… Want to know the best to learn how to skateboard or surf? I recommend reading my custom book which is made up of… you get the idea
  • Example 3: The best places in the world. Could be a nice mix of places you’ve never been to before, places you inspire to go or places you have been to before. Actually it kind of reminds me of off beat guides, but instead of building it from raw components its from previous decent reviews.
  • Sure there are many more including books for young children, books for different learning styles, etc, etc…

The remix methodology is actually very apt, because instead of building your own from the components, your remixing parts of others. Like a Dj remixing other peoples tunes.

The copyrights framework will be a nightmare to work out (we’re not kidding ourselves about that) but to be honest it could be something like the music rights framework for albums and singles? Might even increase the amount of readership for some books? It could be massive changes, or little changes like the art work in the book. Instead of lovely glossy pictures of food in a cook book, it could be technical diagrams for those more interested in seeing those? Maybe the remixes will cost more than the originals but to the person who gets it, its worth so much more. You get the idea…

Crazy idea? Tell me and Simon why? Maybe you love it and want to run with it? Well all we require is attribution… This idea is open to the world… Run with it and tell us when you get rich by changing the publishing industry. This is what places like Lulu have been crying out for right? Just like… My lifestreaming dating idea and my dreamscape idea. Go get them, change the world or go Lazy web make it so…!

Welcome to mydreamscape.org

a inception poster

I love Inception, there’s no doubt about that….

But what really got me going was the idea of dreams.

So here’s the background

Everyone has dreams but up till now dreams have been very personal. People have them and talk about them all the time to there close friends but up till now its not been something you share socially. Well I say that but actually people do share aspects of there dreams. For example

janeygw‎: @MetsThrifty Are you serious? omg I had such horrid dreams last night too

Clodyyyy‎: You wish you can record your dreams and then watch them later. #DamnItsTrue

collinbeballin‎: I have had so many bad dreams tonight that they have left me praying. And thats some real shit.

PatRobeck1ofHis‎: Goodnight, my friends. Dream good dreams!

ohhdarylann‎: if love is a way out, then please let me in. don’t start, darling, don’t you turn my nightmares into dreams once again

stephalicious‎: Just had a dream @natbat had taken up smoking and I threatened to tell @simonw if she didn’t stop 0_o

Natbat‎: Woke at 5am with panicked dreams. can’t sleep. wonder if I should just get up and have breakfast now. hungry

…. lots more on twitter people talking about there dreams on blogs.

So we share aspects of them with friends, family and even total strangers.

The concept

mydreamscape.org to become the flickr of dreams.

Make dreams social with controls so only certain people can see the parts you don’t want to disclose. Use social tagging to add relevance and additional metadata to the dreams.

The concept in more words

Why not have a place where you can share your aspects of your dreams with other people and of course perform analysis on your dreams?

When I say aspects of your dreams, I mean just that. You should be able to add levels of privacy around aspects of your dream. Bit like how flickr.com only shows you certain photos if your a friend or family. I expect this would be quite difficult to do but it should give you the option of defining certain aspects which are public, private and of course who can see that. Hey would you want your girlfriend to find out you have dreams about a ex-girlfriend every night?

So I expect the gui for that would generate some special but simple xml (I’m thinking about using a subset of XML encryption to hide the information in plain sight) . I imagine it would look something like the modern editors such as Etherpad (colored text to indicate who can see what) but there would be levels of access to tied to the information.

Etherpad

dreams tend to have some sort of structure but its not very defined but there’s no doubt that you can say this is how it started (even if it’s just I’m in a room with no windows) and a middle (a woman talks to me in french which I seem to be able to understand) and a end (she gets up and leaves through a wall, leaving me in the room alone, then I wake up). It may not be clear how you got there or even how it ultimately ends but you could just say I don’t remember to that section.

Obviously there will be the ability to run your dreams through a dictionary of sorts (this may cost) so you can work out what your dream is about. But on top of that there will be tags/keywords will link you to other people’s dreams. So if your dream is about falling off a building, you can see who else has similar dream or even the same dream? Maybe you might find people who are having the same dream but with a unique twist. Heck, you might even find people who are in your dream who happen to be having the same dream! Of course Locations can also be tagged using geo locations, so you can see who else has been having a dream around a certain location. I’d also like to include Times, so you can say if it was night or day. Also people, so you can say I had a dream and he or she was in it. There may be others but that will do for now.

This is really interesting information but when socially put together across many people you got something extra special. Not only can you see trends across dreams but you can also spot how memes start to spread and where they end up.

The other part of this is the ability to write comments or add annotations to your dreams. So certain people (definable list) can add tags or link to other stuff. For example a dream about identity thief might lead back to the new itv tv series “identity” which you might have forgotten about but your friends remember you watched a couple of days ago. A dream about running down endless stairs could be the result of watching inception and thinking/dreaming about the architects role. Basically you can have many people adding analysis to your dream instead of just one so called expert. In actual fact your friends may know you better and where aspects of your dreams come from.

I expect we’ll make the data freely available in the same way Okcupid.com makes stats about its users available.

Hows it going to make money?

  • Pro users – Selling access to the dream dictionary (PRO users) which won’t be a static thing, it will change based on what people say about there dreams. There may also be a limit on how many dreams we hold unless your a pro user which means its endless. Maybe also only pro users can tag other people dreams?
  • Advertising – If your not a pro user, you will get adverts next to the dream your reading. We can also add advertising to the aggregated pages like the one for falling (which I expect will be quite popular)
  • Trending – Although the data will be freely available, there will be different resolutions on the dream data. So if you pay you can get much richer data (obviously depending on the users preferences). I imagine you would be able to work out how many European citizens are dreaming about a certain delegate just before an election. Not only that but if those dreams or positive or negative.
  • Product and locational placements – Maybe a lot of people are dreaming about a certain location or a certain product. If you own that location or product you may want to own that page and make it more like yours? So for example http://www.mydreamscape.org/items/buzzlightyear/ – could be a page about buzzlight year in dreams and have images and links to the item its self. This would also be true of locations too for example http://www.mydreamscape.org/location/europe/london/thamesbarrier – would obviously link to the Thames barrier in London with information taken from Wikipedia.org and other open sources. The information architecture of exactly how this would this work needs to be sorted out.

A Totem

How am I going to build this?

Well I’m not sure. I’ve been looking at things like drupal and existing services such as Facebook to see if I can adapt there system to this purpose. But it looks like it requires some serious development as there some key elements which need work. However I expect once I post this, entry people might think wow nice idea, its got legs I might be interested in either…

  1. Getting involved, so we got a team of people interested
  2. Recommend some software or a service to set it up
  3. Steal the idea and build there own version (fine, but you must give me attribution)
  4. Steal the idea and have me help out on the build process (theres a whole lot more to this idea that what I described above, ask me if you want to know more)
  5. Build a plugin for another service which could supports this

The final word

There are some elements to this idea which may not work such as will people remember there dreams, will be willing to share them, etc but honestly I think its a killer of an idea and deserves to be built. You can just imagine what a resource it could turn out to be… and imagine this scenario…

“you were dreaming about me, but I was also dreaming about you. On the same bloody night? What are the chances of that?”

That would be amazing.

dreams are still very much a unknown or under-tapped process. We all have them even if we don’t always remember them. dream diaries, etc are good but what benefits could come to a dreamers dreams if there crowd-sourced or social? There is a lot of metadata we could add to our dreams, if we had the chance. We could start to really understand our dreams a lot better through the social network of our friends, families or strangers. Heck even if all else fails, it may get people thinking about dreams a lot more and considering what they can do with them. Be it control there dreams or as far as even sharing dreams.

mydreamscape.org and mydreamscape.com could be the start of something massive, remember where you first read about it first…

So who wants to help me make it happen?

The end of screensavers?

Widgets everywhere

Something I picked up somewhere today. The concept of a screensaver is quite simple.

A screensaver is a computer program originally designed to conserve the image quality of computer displays by blanking the screen or filling them with moving images or patterns when the computers are not in use. Today, screensavers are primarily used for entertainment or security purposes.

So with all the best screensavers now being RSS or internet connected and widget engines being common on desktops now. Doesn't it make sense to do away with screensavers and go for a special widget mode. For example it would be really cool if instead of going to a screensaver, the computer simply moved all the windows and applications back and showed the desktop and an array of widgets. Like most widget engines, it could dull the background so you avoid the burn-in effect. I'm also thinking the widgets in that mode would be either be locked or ones which are informational only. So you can't bypass security through a widget. Anyway it was just a thought….

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