Horizon takes on the science of online dating?

https://twitter.com/rachelclarke/status/638659802097405952

Its happening againI swear everybody has caught on to the fact dating has changed and are studying it from a data point of view.

This time its Horizon who are sniffing around doing some dating research, and they actually have someone who really knows there stuff involved. Hannah Fry… yes the same woman who did the Tedtalk about the popularity in online dating. Ironically the most scientific dating experience was using her work around popularity at Manchester’s MOSI.

But even with Hannah Fry involved  I’m nervous because of 2 experiences.

  1. The year of making love – I mean I couldn’t believe it was actually the BBC behind this smoking cluster of a show. I should have known with it being aired on BBC Three.
  2. How to have more sex – Ok it was ITV and I guess it was the first time I had speed dating but seriously, when the guy tapped me on the shoulder in Brighton during the d.construct after party I was so shocked.

Saying all that, am I going to sign up?

Yes I did… I really hope its not a mistake I will regret! Now time for 150 questions, in the style/vein of OkCupid. I have a feeling I could be in for something interesting…

horizon goes okcupid on us

Psychology of dating in the technosexual era

https://twitter.com/cubicgarden/status/624880650164830208

The psychology of dating in the technosexual era is a nice title and something I’ve been collecting stories about in my diigo group dating troubles. (diigo wants more money for it to be public, but you can look at this tag for most of it)

So my first reaction was… uhhh duhhh? Who doesn’t know this?

But then I have spoke and wrote about this to death.

Tinder is hardly original, yet it has taken the mobile dating market by storm: despite launching only last year, an estimated 450 million profiles are rated every day and membership is growing by 15% each week. More importantly, and in stark contrast with the overwhelmingly negative media reception, Tinder has managed to overcome the two big hurdles to online dating. First, Tinder is cool, at least to its users.

Indeed, whereas it is still somewhat embarrassing to confess to using EHarmony or Match.com, Tinderers are proud to demo the app at a dinner party, perhaps because the alternative – logging off and talking to others guests – is less appealing.

As I also said… It switched from physical first & personality second to personality first & physical second during the first phase of the  internet’s affect on mating. But then came the fightback, starting with social dating. Now all the big sites all have a social dating app of some kind.

 

I found the Guardian piece interesting because of one two things…

  1. Yes its absolutely right and its fair to say its still scratching at the surface.
  2. Its written by !

You may wonder who on earth is he?
Let me refresh your memory…

This reminds me of a TV show we created a couple of years ago; we profiled over 3,000 singletons using state-of-the-art psychological tests and created 500 couples based on psychological compatibility… but ignored looks and race. When the couples finally met – even though they trusted the science of the matching process – they were 90% focused on looks and only decided to date a second time if they were deemed equally attractive or worthy of each other’s looks.

Yes remember the terrible dating show I took part on (not that one!) 2 years ago? Yep that one… saying the name still conjures up a certain amount of hate and distress. The year of making love!

Clearly, psychologists have a lot of work to do before they can convince daters that their algorithms are more effective.

I found this sadly ironic, especially with everything discovered over the last 5 years. I am hoping to present a spectrum of this and other issues as a conference talk in the very near future.

When will social networking dethrone online dating?

Year of making love professionals

On the plane I read a number of posts including, Could Instagram Dethrone Online Dating?

The latest word is that online dating may be on its way out – and that even includes explosively popular mobile apps like Tinder – and that social networks may be on their way in.

Which leads to a post from the same people asking… Is Facebook Becoming an Alternative to Online Dating?

…over 19,000 people who had been married between 2005 and 2012, and asked them how they’d met. Those who met on social networking sites were more likely to be younger and married more recently compared to those who met online in other ways. He was surprised to find that those who met via social networking sites were just as happy as those who met online, and those who met online in general were happier than those couples who met in more traditional ways, such as through friends.

I’ve been banging on about this for yonks

No matter what the online dating sites think or even say (and I’m surprised how short sighted OKcupid and PoF CEOs are on this). They should be worrying about facebook.

So rather than go on about the obvious, I did spot something interesting in another related posted, Why Mobile Dating Is So Popular?

Tomas Chamorro-Premuzic, professor of psychology at University College London, told The Times: “[Using a dating website] is almost like booking a holiday or a job application, as you try to customize your partners. Mobile dating – and Tinder is a good example – is different. It is more linked to impulse and emotions and focuses on attractiveness and looks, which is more realistic, even if it is a bit more lazy. It replicates the traditional version of dating more closely than Match.com or eHarmony as it allows for more serendipity.”

Now you may already noticed Tomas’s name from the Year of Making Love that crazy show I was involved in (well somewhat…). Anyway passing over that, its a interesting point. I don’t think its necessarily true but who knows, the behavior of people on Tinder and Grindr is questionable and addictive. Not far off a night on the town? Or at least the last part of the night when you look around for someone to hook up with?

The browsing and snap judgments are somewhat part of Tinder and Grindr. If they happen to have something in common, thats a bonus. If a friend of a friend, then thats certainly a +1.

Is it really TV time again?

Shane says this has my name all over it

Fancy sharing your dating dramas with the world? Well now’s your chance – with BBC3 looking for online daters to tell their side of the digital story.

As data has grown and given people more means of communication, so technology has advanced to bring people even closer than ever – or has it?
With social networking sites connecting friends via a number of platforms, the cyber highway has taken networking to the next level – literally.

Online dating has become a global phenomenon, with people seeking love all over the world in the hope of finding ‘The One’ – and now leading UK television production company Roughcut TV is on the lookout for any volunteers willing to divulge their experiences, particularly those using dating apps such as Tinder.

Assistant producer, Alana McVerry, says: “The documentary we’re making for BBC3 is broadly looking at dating and relationships in the age of technology. We’re looking at how dating and relationships have changed given that we’ve now got access to more people than ever before and dating has become a truly global market.

“Does having access to more people than ever before make us pickier? Or does it make us more likely to find a good match? Now that we’re looking online are we looking at different things like grammar and spelling and picking apart profiles and characteristics, which we wouldn’t do if that person was standing right in front of us?”

When I first heard about it I said sure sounds good, then Marie wrote on twitter saying, would I like to be on TV again. My instant thought is oh my goodness… TV not a again and BBC Three again! And what is the link with welovedates.com? (never heard of this site before). I originally thought it was Radio, so I suggested Marie should check out the radio shows pieces I’ve done for BBC Merseyside’s Upfront.

Lets remember what happened the last few times I was on TV (plus I’m not a fan of the TV people)

The Year of Making love… and How to have more sex

I would have to be some sort of sadistic guy to put myself through it all again. And frankly this has such a small amount of information about its actual purpose. I’m already imagining a show full of people moaning about the bad side of online dating, rather than mentioning the good stuff which can happen too.  If it was a good BBC programme, it would mention both sides really?

Anyway unless I hear differently from Marie Northon and the rest of the production team, its going to be no.

You will have to read about my dating dramas in my book which I’m still writing slowly… Funny enough I was writing chapter 13 in my local when Shane tweeted originally.

The height factor?

Tall woman (photo: Marion) #floreo #panni

Josh sent me a link to this survey of people in the UK and more interestingly the height factor.

“Love the way you (don’t) lie: Manchester men among most honest online daters in UK, survey reveals”

Dating site WhatsYourPrice.com, which allows members to bid for their dates, released a survey about how often people lie on their online dating profiles. The study asked 15,200 UK members, and Manchester came out in the top five in honesty. The poll revealed that 82% of Manchester men are honest on their profiles, ranking them fourth highest in the country. Manchester women came in at sixth with 78% being honest. The study found that overall 34% of women and 21% of men lie on their online dating profiles.

Ok so nothing new there…

Embellishments included in online profiles can range from small tweaks such as adding a few inches onto height to fabrications of fictional identities. The study shows however, that women most frequently lie about their age and career, while men are most likely to lie about their height and career. Founder and CEO of WhatsYourPrice.com Brandon Wade said: “It’s interesting, though not surprising, that men are lying about their careers. “In this economy, it is very likely that a man is unsatisfied with his career, and might embellish his online dating profile as he would a resume to make himself more appealing.”

Interesting height still matters for a number of a reasons… I know men who wont date anyone taller than themselves Okcupid has something to say about this too

REALITY: People are two inches shorter in real life.

Okcupid has tons of interesting stats to answer the question Do taller guys have more sex? The answer, to a degree, is yes, and they then expand on it… But whats even more interesting is the fact 5′ 4″ woman gets 60 more contacts each year than a six-footer.

It’s plain from these two charts that women six feet or taller are either less attractive to men or are considered too intimidating to message. The data also raises the interesting possibility that these tall women are much more likely to sleep with a man who does approach them. Compare the 6′ 0″ woman to her 5′ 4″ counterpart: the taller woman gets hit on about two-thirds as much, yet has had slightly more sex partners.

But back to the other post…

Dating expert Alex Mellor-Brook of Select Personal Introductions, Manchester, says that the survey shows how difficult the dating game has become. He said: “It’s great that the guys in Manchester are doing so well in telling the truth.

“I can understand height being a point that guy’s lie about.

“It is one of the main criteria that would be high on a woman’s wish list.

“Fashion has a lot to do with this, as shoes get higher, women do not want to be towering over their guy.

So generally, Men prefer shorter women and women prefer tall men? (not saying I do personally) Thats got to suck for the short guys, specially with the trend to towards women with bigger and taller platforms shoes… But what I’m more interested in the fact height factors really high in the list when it could be a problem.

Even when Year of making love experts (if you can call them that and thanks to Pebaline for spotting our YOML expert sticking his nose in on other stuff) were shocked by the reaction of couples who had an unbalanced in height towards the female.

Single black male have a ton of reasons and also ask the same question. The ones which is most cutting and which seems to go through most peoples minds is…

Masculinity In her own words “Being tall gives you that athletic persona, and makes you more of a man”.

There seems to be a height factor…Superficial, stupid, old fashioned? like it or not…

The Year after we were meant to be making love

Psychologists Emma and Tomas talk about how science is important when it comes to matchmaking and we see how the couples were matched for the Year of Making Love.

Right its over… 6 episodes of BBC Three TV episodes. It couldn’t have gone so well because on the 4th episode, it got shifted around in the schedule and in the end I had to find it on iPlayer to finish off the series.

The last episode does have a look back and goes considers the science a little more but frankly lets talk maths (bear in mind I never studied it beyond GCSEs)…

Originally it was meant to be 1000 single people matched to 500 couples. That didn’t happen so it was roughly 300 couples matched on the big day and then who knows how many couples were matched afterwards to make up the original 500 couples. However! we don’t know that for sure because there’s never been any data released about it. So lets say 500 couples matched over a few months…

Out of the 500 couples which were matched, about 20+ of them made it to the screen. Most ended after the first date or soon after. Only 3 made it through a year  and are still together now? Funny enough out of the 3 which did make it. 2 of them are from the later matches not the original match day. Tweak to the algorithm?

So frankly 500 to 3 is a terrible result! I mean would you sign up to a dating site where 166 people need to get in touch before you find one worth following (would you?). 1/166.666 is pretty bad odds! And we don’t know if they changed the questionnaire or changed the formula half way through? I certainly didn’t fill in 100’s of questions. You can’t claim scientific if its certainly not…

I’m sure (heard) there are others who are still together but we never saw them. It could be because they weren’t attractive enough to be on TV? or maybe there were no one else? Another question for the programme commissioners.

To be frank, the odds are maybe better if you go down your local deansgates lock, big market, etc and try pulling people. Heck a lot less people would be hurt or have there hopes raised

I’ve dated a lot but I guarantee you if I was to date 166 people on OKCupid I would be in a serious relationship now. I do understand what Emma and Tomas are saying about the one but unforgivably the programme didn’t back up there thoughts. Even Emma shouts at one point, how people are too busy considering the looks not the person. The thing they hadn’t considered or calculated in to the theory was Chemistry. Chemistry is important… and no ones quite got that part figured out, no matter what anyone says

Someone should really do a proper scientific trial… and give up some data about how it went. Maybe I’ll ask around to see if there’s any anonymous data we can get from the year of making love?

Continue readingThe Year after we were meant to be making love

Need any more #YOML proof?

Useful tweeting from MuzikSnob,

If you need any more proof about the kind of people who signed up to the Year of Making Love.

Darren wasn’t just on Take me out series 2 ep 3?, but also involved in the year of making love episode 3.

You got to wonder how many other things he and others have been on? YOML attracted a number of people who seemed to be attracted to the limelight for maybe the wrong reasons? Who knows?

At least he didn’t mess around with single mother-of-three Olley and had the guts to tell her why. Maybe putting a massive dent in her confidence? Shame for her really

Times review of the Year of Making Love

Year of Making Love Times review

Thanks to Teknoteacher for the tweet… alerting me to the Times review

Just as I feared

Unfortunately very little airtime during new series “The year of making love” is given over to actual “science” involved

Science…! Yes science we all shout…!

@zeonglow  said something interesting while I was watching the latest episode.

#yoml isn’t science. They should have matched up half of them at random. That would have been interesting.

All the science in the programme is 2 scientists looking pretty saying comments like, “oh there a good match…” I would suggest the title is quite correct, biology lessons minus the science.

Yes most people who watch BBC Three would yawn but thats part of the reason why I personally took part

The whole post is online as you’d expect. But I leave you with this fun section…

Unfortunately, very little airtime during new series The Year of Making Love is given over to the actual “science” involved. Essentially, personality-profiler Thomas and behavioural-psychologist Emma have analysed the assembled single masses and paired them off with one another. Imagine Yente, the matchmaker in Fiddler on the Roof, if she exchanged the layered shawls for a lab coat.

A year of making love redeems its self?

Year of making love

If you don’t already know my own personal experience of BBC Three’s year of making love and the crazy things which have followed

However last night it was time for the whole thing to be played out on BBC Three. I had feared the very worst but what was churned out on TV wasn’t so bad. Nope the TV magic or the beauty of editing pretty much cleaned away the slate of last year. With it also the grand claims of a record breaking attempt, 500 couples, blah blah, etc

Interestingly during the show there was no official hashtag, so we used the #yoml hashtag which a few of us had been using during last years recording. Most of the comments were reasonably positive about the show which seemed to focus more on the couples than the experiment and process.

Even Laura said

Looks so smooth, sleek, quick and efficient.. The magic of television!

Was I in the show? Yes I saw myself twice but only really passing shots. The clearest is when Cherry Healy is talking to a guy and there’s me in background.

Most of the shots for the show focused on the start of the day when everyone was happy and still expecting great things to happen. However there are some shots where its clear the audience has thinned and are a lot less enthusiastic about the whole thing. In actually fact there was other signs of the conflict which was unveiling…

Loved seeing all the empty seats – that looked really really good……. Not

Steve G said on the unofficial YOML Facebook group

Nicely edited…the only evidence of the farce that day turned into was when Cherry and the scientists were discussing the matches you could hear the unmatched being called out like cattle like we were…
Yes I remember that moment too.. Being called out like Cattle lead to the sides and then being told they’ve changed their minds.
The scientific nature of the show was played down, because frankly it would have been a major sticking point for me. No matter what they say on the programme, we have the producer on camera talking about speed dating the leftovers. Once again you can’t claim science and then throw people into speed dating…

Ian Arundale said

YOML is a good advert for online dating algorithms! isItscienceOrLuck

To which I said no its not… Actually the science or luck is a interesting one… Being TV and the heavy editing they will show a selection of couples with a bias to the ones who last the longest. If we go on the first week, a possible one serious relationship out of 4 isn’t too great. I would suggest luck is in play more than science at this moment. This is why I’m very interested in the science behind it all as it gets to the bottom of something much greater…

With enough Big Data can algorithms work on some of the most human of things… falling in love?

Unforgettably, this show isn’t going to provide any answers…

Matthew S and Matthew K pointed out…

They didnt talk about the compatibility test at all!

Yeah, very true, the science was brushed over very quickly. TV has really strict guidelines about faking things, and we know there was lots of manipulation going on so they clearly had to be very vague about it!

Actually we were asked to make personal videos which you will see popping up on the show now and there… Of course I did my own and I have now made it public here.

BBC Three turned a smouldering wreck into a tiny little pebble which will satisfy the BBC Three audience I’m sure.

My part to play in it was minimum which was good because frankly Laura is a great woman and I have to say my match which I finally got after many months, seemed slightly off on the face of it. Actually would you like to know who my match was? Well it was woman called Olivia Pinder. I did write to her once but never heard anything so just decided she wasn’t interested or she was as fed up of the whole shame as myself. Then my YOML friend Cristina Conti asked if I had heard anything from my match and convinced me to give it one more shot. Of course I didn’t hear anything, so that was it. Plus frankly I had enough of it by a certain point…

Would I ever do anything like this again? Well if its a dating show/experiment no. I felt like I brushed close enough with those people who have words like “model” and “promotions” in their résumés & had been on other TV shows! Just there looking for stardom?! This so isn’t me and I am still very surprised they let me take part at all.

Almost at blows

Steve G posed a interesting question,

Gotta feel for the people who had sat through until 8pm (like myself and it was 9pm) and didn’t get a match however I don’t know whether I would of preferred that and not knowing then having being matched last minute…

Personally I always wanted to know who my match was… the not knowing was frustrating because I knew someone knew but didn’t want to tell me unless it was in front of broadcast cameras. The moment I knew, it wasn’t such a big deal anymore. Even when I heard nothing back, it wasn’t a problem. I think the not knowing was the problem.

My brush with mainstream TV has been too close for comfort, to date I’ve gotten away with it. Maybe thats a sure sign I should avoid at all costs from now on… I’ll keep watching just to see if some of the friends I made are on there but otherwise this is one experience I can mark up as a close shave.

Year of Making love – Monday 4th Feb

image

Well here it is (sent via a email to me this morning)…

The programme maybe they shouldn’t have made (imho). Monday 4th February 9pm on bbc three, hopefully I wont see myself in the crowd because there’s certainly no way you will see me with a partner.

If there is any mention of scientific I will be laughing to myself knowing the truth

Welcome to Love in the Time of Algorithms

Imran sent me a link to this book titled Love in the time of algorithms which instantly I instantly liked…

Love in the time of algorithms

The description is exactly what I would write if I was to publish my own thoughts instead of talking about it and doing it. Actually this post pretty much sums up what I think the book is going to cover

“If online dating can blunt the emotional pain of separation, if adults can afford to be increasingly demanding about what they want from a relationship, the effect of online dating seems positive. But what if it’s also the case that the prospect of finding an ever more compatible mate with the click of a mouse means a future of relationship instability, a paradox of choice that keeps us chasing the illusive bunny around the dating track?”
 
It’s the mother of all search problems: how to find a spouse, a mate, a date. The escalating marriage age and declin­ing marriage rate mean we’re spending a greater portion of our lives unattached, searching for love well into our thirties and forties.
It’s no wonder that a third of America’s 90 million singles are turning to dating Web sites. Once considered the realm of the lonely and desperate, sites like eHarmony, Match, OkCupid, and Plenty of Fish have been embraced by pretty much every demographic. Thanks to the increasingly efficient algorithms that power these sites, dating has been transformed from a daunting transaction based on scarcity to one in which the possibilities are almost endless. Now anyone—young, old, straight, gay, and even married—can search for exactly what they want, connect with more people, and get more information about those people than ever before.
As journalist Dan Slater shows, online dating is changing society in more profound ways than we imagine. He explores how these new technologies, by altering our perception of what’s possible, are reconditioning our feelings about commitment and challenging the traditional paradigm of adult life.
Like the sexual revolution of the 1960s and ’70s, the digital revolution is forcing us to ask new questions about what constitutes “normal”: Why should we settle for someone who falls short of our expectations if there are thousands of other options just a click away? Can commitment thrive in a world of unlimited choice? Can chemistry really be quantified by math geeks? As one of Slater’s subjects wonders, “What’s the etiquette here?”
Blending history, psychology, and interviews with site creators and users, Slater takes readers behind the scenes of a fascinating business. Dating sites capitalize on our quest for love, but how do their creators’ ideas about profits, morality, and the nature of desire shape the virtual worlds they’ve created for us? Should we trust an industry whose revenue model benefits from our avoiding monogamy?
Documenting the untold story of the online-dating industry’s rise from ignominy to ubiquity—beginning with its early days as “computer dating” at Harvard in 1965—Slater offers a lively, entertaining, and thought provoking account of how we have, for better and worse, embraced technology in the most intimate aspect of our lives.

Its not available till Aug 15th but is available to pre-order if you so wish

I’ll be keeping an eye out for this one and hopefully if Dan does a book tour or something I can rope him into doing something in Manchester which has the 2nd biggest singles population in the UK behind London. Maybe it can be a special #smc_mcr event or maybe a return to prestonsocial with something more solid?

The obvious thing would be to do a relationships 2.0?

Its not the first time I’ve seen Dan’s name come up, he wrote this critical piece about dating algorithms. Which is one of the pieces,  which got me thinking about dating sites and are they actually doing what they claim to be doing? His articles reads similar to my own blog if you go by the titles alone. Just need Onlinedatingpost and Datinginsider for a full house? Anyone know how to contact any of these people?

Here comes the year of making love…

Yes when you thought it couldn’t happen, here it is on the promo for BBC Three’s 2013 season (need to be in the UK sorry).

As things gear up for next season, it will be interesting to see whats changed. Seems Fevermedia haven’t quite got up to speed yet. Their last post is STILL seeking people to take part in June.

There’s been a number of comments on the unofficial Facebook group, theres little to no more information on Digital Spy but a bit more at the BBC press office.

The lack of interest and push indicates to me, this show will go down without any major fan-fare or flames. Maybe the BBC will think again before entering the world of dating and love? Got to say, it might pass without any real comment. Which isn’t a bad thing because we all (including Fevermedia) frankly rather forget what happened…

The Year of Making Love needs me…?

a year of making love band

Fever Media, the Year of Making Love… (remember that crazy dating experience I had) have been in touch again…

They want to use my video diary for the show which looks to go live in time for Valentines day 2013…

However…

They need my signature to use it… They need a licence for existing material.

I later got a email from them with the contract.

Year of Making Love (Working Title) (the “Programme”)
For the purposes of this letter, the “Material” shall mean any and all material in whatever form including without limitation audiovisual so called ‘video diary footage’, and mobile phone screen grabs/footage uploaded by you onto the Year of Making Love web capture site ‘http://yoml.tv/’ (the Website’) and / or otherwise provided to the Year of Making Love Production Team at any time whether prior to or subsequent to the date hereof

We write to confirm our agreement as follows:-

  1. You hereby grant to us and persons authorised by us the non-exclusive right in perpetuity to record, copy, reproduce, broadcast, transmit and perform all or part of the Material for and/or in connection with the production, exploitation, promotion and/or advertising of the Programme throughout the world for the entire period of copyright in the Material and all extensions and renewals thereof by all means and in all media whether now known or hereafter discovered or developed. For the avoidance of doubt and without limitation to the forgoing you agree that the Material may be embedded in the Website.
  2. By submitting the Material to us, you thereby grant to us a worldwide, royalty free, irrevocable licence to use, copy, exploit, manipulate, distribute, reproduce (and to sub-licence such rights) the Material.
  3. You warrant that you are entitled to grant to us the rights referred to in paragraph 1 above and that the exercise of such rights will not (a) infringe the copyright or any other personal or property rights of any person or be in breach of any statute or regulation or (b) entitle any person to claim any payment from us or from any of our licensee.
  4. In full consideration for all rights and benefits hereby granted we shall pay to you the sum of £1 receipt of which is hereby acknowledged.
  5. You are solely responsible for the content of any material submitted, and any consequences of the further publication of such by us. We shall have no liability whatsoever and howsoever arising in respect of Material submitted.
  6. You agree that you shall not submit any Materials which are unlawful, defamatory, offensive or in breach of third party rights.
  7. We shall not be obliged to include the Material in the Programme.
  8. We shall be entitled to assign the benefit of this agreement to any third party but we shall remain liable to you for all of our obligations under this agreement.

What do people think I should do?

If I say no, they will just go and use someone elses
If I say yes, I have no idea how they will edit or mess with it.

Remember the show “how to have more sex” (I chalk that one up to how TV sucks!)

What should I do?

Finally matched: year of making love saga continues…

I’ve said some bad things about the pretty much dead on arrival year of making love. And my views haven’t changed one single bit, actually with the additional push for more meat to the slaughter, I’m really not liking what going on. But everytime, I keep wondering, what happen to my match? Whats she like, is she even bothered and does the maths/algorithm behind the match actually work in anyway?

So today I got a email from Fevermedia saying they had some good news and they were very sorry for what had happened but… they had details of my match.

Dear Ian,

Despite the disappointment of not meeting your match at our launch event, we’re really excited that we are now able to put you in touch!  We hope that you’re still interested in the project as your input is incredibly valuable to us. The experiment has already generated a number of fantastic couples, and we really hope that you will be the latest successful match!

Contact details of your match:

Name: ******** **********

Email: *****************************

This experiment relies on your input so please let us know how you get on!

So once again I’m slightly sucked in… As Josh says this is better than reality TV? Hopefully it won’t be like the car crash of Take me out.

I have emailed her and to be honest did a small google search (hey everyone does it now, trust me!) and discovered she has a twitter account and facebook account. I didn’t look any more deeper… honestly, I was at work and got plenty to do…

Interesting they use the term experiment again

Funny enough I got into a discussion with Matthew (head of BBC R&D) and he mentioned to me how he was following my tweets on the day of the year of making love. And we got talking about my thoughts on matching algorithms in respect to this whole experience and online dating.

What was really interesting was Matthew’s answer to could maths/science match people? He said, “no and hope not.” Which to be honest no ones ever said to me regarding this question yet. There was a unspoken and knowing look that there was so much more to the comment than just that statement. Maybe something for Geeky & Sexy or Social Preston?

So yes the Saga continues… In which direction will be interesting, because I don’t know many of the couples which were matched on the day which are still together.

The year of making love part 2?

I have no idea what they (Fevermedia) think there up to now…

But they seem to be recruiting for part 2, cover there tracks or trying to rescue the year of making love… A friend (removed details just incase), sent this to me, I first thought it was a old email but when I looked at it again, I noticed the date was way after the epic fail which was the year of making love event.

From: Flanagain, Kerry, Fevermedia [kerry.flanagan@fevermedia.co.uk]
Sent: 14 March 2012
Subject: Exciting new BBC Three show looking for single people to take part!

I am contacting you from Fever Media on behalf of BBC Three.
We’re currently looking for people to take part in one of the UK’s biggest relationship experiments, for a brand new BBC television series.
The show will put the new science of compatibility to the test and in order to do this we are looking for single men and women that would be interested in going on a date with their perfect partner.

I have attached a flyer to this email, it would be great if you can pass this onto your students via the intranet, or display it somewhere? Anyone that is interested can contact the team using the details on the flyer and someone will get back to them ASAP.

Alternatively we’d be really grateful if you can help spread the word via your social media networks to get encourage students to get involved. Can the you retweet the link to our application stage please? Our twitter account is @yearofmakingluv
And to post the following on your facebook page please:

Would you like to be set up with your ideal date in a ground breaking scientific dating experiment? Fever Media and BBC3 are looking to fond you the perfect match! To take part please call 02074285759 or email your details toyearoflove@fevermedia.co.uk

Many Thanks,
Kerry Flanagan – The Year of Making Love
Researcher

And I’m not the only one to spot this… On the Facebook group setup by people who were there the first time, someone posted this Exciting new BBC three show looking for single people to take part!

Yes it seems Fevermedia didn’t learn their lesson first time around and want to repeat the mistake once again. But this time it might be that they stacking the deck (as such) this time to be sure? (of course this is all rumors, but if true show how desperate Fevermedia really are and serious lack of any scientific standing in the show)

My mate runs a modelling agency , yesterday he got a phone call from the fever team asking if any of his models would like to be on the tv show ..

Once again, the scientific experiment is just a washed away in the aim of creating TV. I certainly won’t be taking part, although I will be watching and researching to see what they do this time around.