Facebook is being used for dating… full stop!


Saw “Facebook’s Graph Search Awkward For Dating” over the weekend in Online Dating Insider

Sam Yagan, CEO of both OkCupid & Match.com said, “I used graph search and it showed me people who meet my criteria but that didn’t mean I wanted to date those people. … I dont think Facebook itself wants to be in dating – because its risks alientating the majority of its users that don’t want Facebook to be a dating site.”

Aaron Schildkrout, CEO of HowAboutWe, said the problem is what to do after you’ve found someone you like, “pretend you search for your Bjork loving Cobble Hill 27 year old. You find your match. She looks cool. And then…what? You pay a dollar to message her on Facebook? You friend her out of the blue and wait? To me, these actions all feel just kind of… off. You have the clear sense that this is not quite what Facebook was built to do.”

Markus Frind, CEO of Plenty of Fish, agrees, “Facebook isn’t going to kill dating sites. Its all about intent. If you signup to Plenty of Fish there are millions of people who made the decision to signup because they want to be a in relationship.”

No matter what the online dating sites think or even say (and I’m surprised how short sighted OKcupid and PoF CEOs are on this). They should be worrying about facebook.

Facebook is being used by people for online dating. Simple!

I know a few people who have met up, dated and hooked up with friends of friends via facebook (geez look at that film/programme – Catfish). The friends of a friend (foaf) system is a new type filter which doesn’t exist on any dating sites I’ve seen before. Yes Badoo and Zook (all the other facebook dating apps) have tried to build on this filter but frankly done so so from what i gather? Heck they even have their own mobile platform now 😉

Like it or not Facebook currently rules the roost in connecting people and therefore will become a dominate force in online dating market without ever supporting online dating! And frankly some of the business models I’ve seen or guess others are using, they maybe deserve to?

Not that I’m saying its all tied up, there still major issues but Facebook doesn’t charge and verification of friends really helps

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.