The cocaine of dating – The 3 day trial?

Match's tube free 3 day adverts

Lots of times you see free membership weekends too. Now to be fair its a trial but if you think about it, what can you do in a few days?

Say you see someone you like and write them a message. And your lucky they happen to be online the next day and reply. If your very lucky, then your online and reply the next day. Thats pretty much 3 days gone. You will fork out money for a month membership and they got you! And thats if your not replying to another non-member who decides to actually purchase a membership. So the person you were talking to chooses not to buy one!

Yes it sounds over dramatic but I’d point to the 3 day trial or free talk weekenders as the crack cocaine of the online dating world.

Get people in, get them talking and then lock them out, lock the door and charge them to keep speaking to each other… I only pick on Match because I noticed the advert on the tube but all of the major online dating sites do this!

What a lovely business model!

Reminds me of drug dealers who let you have the first one for free to hook you in the future.

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.