No compelling evidence online dating algorithms work

Shoreditch dating backlash?

Herb highlighted this on Facebook the other day. It seems to be some shoreditch protest against online dating. I couldn’t find anything else about it, so it might all be a flash in a very small pan but they have good reason to protest.

I quoted in my Primeconf Best of British talk

There is no compelling scientific research indicating online dating algorithms work.

This fact has not been lost on many others. I’m not saying online dating isn’t a bad way to meet someone (heck I still use it) however the chances are about the same as meeting someone on any of the other social networks, chatrooms, forums, etc

Online dating simply connects people, but so does Facebook, twitter, Google+, etc, etc… and they are free to use (yes they use and sell our data but at least they don’t do that and charge us for the privilege!)

The compelling part reminds me of what Derren Brown was talking about at the infamous show.

Extraordinary claims need extraordinary evidence…

Herb Kim found out where the pictures come from…
It was a protest against ‘Online Dating’ by @rendeevoo – an app that encourages you to ‘Date Offline’ with one click.
As I thought it was a publicly stunt by another dating company trying to convince people to use their service not the rest… Pretty lame, especially because it didn’t make any news and I couldn’t find out who did it… Poor!

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.

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