Thoughts and ideas of a dyslexic designer/developer
The picture was from the official iPhone twitter app – ironically (as Dave puts it), the only two accounts who have thrown this error up have been myself and Loz Kaye’s. Two people pushing for open platforms and transparency… Both accounts are listed as unretweetable?
There is something really interesting going on in the movie industry… I can’t put my finger on it but something interesting is going on…
In America everyone is going nuts over Groupon to starting to offering movie tickets at a discount. I thought ok, so what, nothing new? We’ve had Orange Wednesday for years and thats has had a massive effect on the industry.
When I say massive I mean, Orange Wednesdays discount code has become the currency for discounts all over Wednesday. Pizza Express now have a 2 for 1 pizza Wednesday. And more locally theres quite a bit of discount on transport tickets and other restaurants for Orange Wednesday customers.
On top of this… The movie industry is coming around to this notion and have starting allowing films to be released on Wednesday. (remember the cinema week use to start Thursday with previews and Friday for the main day). For example Limitless
But the interesting part is that although the numbers through the doors are better on a Wednesday due to the discounts, the kind of people who are going are less of the serious film lovers and more of the general public (I would suggest). General public are great for sales but to be honest they tend not to be fanatical about films and therefor (I would once again suggest) are less likely to come back for another viewing or tell there friends. So overall the film industry will have to fight even harder to keep up the profits they have. They really think piracy is the problem but could it be the cinemas which are the silent killers or the last nail in there own coffins? Its a bit like Apple and Music industry with itunes.
The music industry was so hell bent on catching the music pirates and stopping computers from doing what there great at doing (copying), that Apple slipped in with pandora’s box which looked great to them all. What they didn’t know till later was that pandora’s box (or itunes as its better known), meant giving Apple a massive slice of the music industry… In the same way, the movie industry moving release dates to benefit the cinemas is not such a good move for themselves. (At least the groupon deal doesn’t include shifting the release dates, yet!)
Instead of fighting new technologies, they need to embrace it before someone else close by (like the cinema chains or a mobile phone operator) makes them irrelevant.
The irony is Orange’s cinema adverts are all about the deconstruction of films through humor and putting a mobile phone in where its not really wanted. Humor indeed but for whom?
Of course this is just my thoughts or suggestions and not the truth, you may disagree… But if you do please add a comment. I could be barking up the wrong tree but something is certainly going on…
Everyone knows I’m not a fan of Apple but after watching the mass hysteria over the ipad2 which was a massive yawn. I’ve been thinking what is it with the iphone/ipad which bugs me. besides the obvious stuff like a closed platform and ecosystem, etc… Then I saw Charlie Brooker on Channel4’s 10 o’clock show ranting about the Apple ipad 2… and trust me the rant is hysterical…
Anyhow it got me thinking… after drying the tears from my eyes (from all the laughing of course) the Apple iphone and ipad adverts kind of suck.
Why? Well let me explain… Here’s a series of iphone adverts.
In my view (and I’m not a advertising exec) the iphone is too in your face. Its all about the iphone and not much else. Heck even the human is reduced down to a hand puppet. Here’s the ipad advert. Shiny Shiny... Yes you have Johny Ive talking but frankly thats not enough to break it up, because he’s talking about the device and not what it could enable.
Here’s the Microsoft Phone 7 advert which to be fair does take the mick out of the people’s use of phones but look how much time the phone actually gets on screen? Microsoft was right, the phone distracts you from whats going on around you. This can be a good thing sometimes but most of the time its a bad thing. Charlie Brooker in his lovely crafted rant hits it right on the mark. You might as well burn down the locations around the users, the users are so distracted by the ipad, they might as well be no where. Its of course not just the ipad and iphone… Here’s the mac book air advert.
Orange a long time ago use (the animals not so much) to create amazing adverts which don’t include technology. Here’s the new range of adverts which don’t include a single phone at all. This one shows some quite difficult concepts using non-tech ideas. Heck even Apple use to create interesting adverts for there ipod range.
Ok I hear the cries of fowl play. Comparing Orange to Apple is like… well comparing Oranges and Apples 🙂 But seriously, Orange are well known for there excellent adverts so maybe its slightly unfair. But you would slightly expect well thought out adverts for a company who prides themselves so much on the obsessive methods they use to make there products and the packaging. So lets look at Sony and Apple.
Sony’s make believe adverts, not quite as good as Orange’s but once again, the technology takes a back seat in the adverts. (of course here’s the new foam one, the paint one and of course the balls one) Its all about what it enables you to do.
Its about enabling and the experiences you could have. For me this is much more seductive and fore-filling than looking at shiny shiny objects.
But heck what do I know, I’m again, not a TV exec!
Steve Jobs’ work area…Not quite what what I expected to be honest…
You’d expect an empty black slate, cold aluminum, and lighting like an Apple Store, if blindly guessing what Steve Jobs’ home workspace looked like. The reality is, of course, much more human, lived-in, and interesting.
In a recent Techgrumps podcast we ripped into the notion of Apple including an App Store in the next release of OSX Lion. This is from the Apple…
We took our best thinking from Mac OS X and brought it to the iPhone. Then we took our best thinking from the iPhone and brought it to iPad. And now we’re bringing it all back to the Mac with our eighth major release of the world’s most advanced operating system.
When I first heard about the App store I laughed it off thinking well you know what Ubuntu has a app store as such (repository) but the major difference is in the way they are run.
Ubuntu’s repository is a pretty straight forward open democratic place and if you don’t like it, you can remove there repository and put in your own. I have for example in my app store (as such) ubuntu’s ppa, canonical partners, covergloobus, gloobuspreview, handbreak snapshots, jessyink, ubuntu desktop, gwibber daily, xbmc, dropbox, getdeb and opera ppa’s. This is very similar to the approach Boxee has done with its own repository. So ultimately I choose what I want and where I get it from. However, the question is, will the Apple OSX app store also follow this route or will the paranoid Apple force developers to go through Apple’s own process to get apps into the app store?
Something tells me the answer is very obvious…
Steve jobs is a tricky figure, theres no doubt about that. When he talks, you can feel the distortion field emerging from everything chosen word he uses. As I’ve always said Steve Jobs and Apple are against choice and therefore freedom. Evidence? Well theres tons this week…
Steve jobs slagged off Android saying Android is too difficult to build for due to many different types of handsets. He then said "Twitterdeck" (yeah I know – think he meant Tweetdeck, has he got any clue about social media? This wouldn’t be a problem if he didn’t use it as a example) was having a nightmare developing for Android.
Steve Jobs’ amateur sleuthing last night brought up that gorgeous TweetDeck chart showing the vast variety of Android handsets out there, which the Apple CEO used to illustrate the "daunting challenge" he perceives developers have to face when creating apps that work across all devices and OS builds for the platform. Only problem with his assertion (aside from Steve calling the company TwitterDeck)? His opposite number on the TweetDeck team thinks nothing could be further from the truth: "we only have 2 guys developing on Android TweetDeck so that shows how small an issue fragmentation is."
Next evidence.
"Let’s talk about the avalanche of tablets. First, there are only a few credible competitors. And they all have seven-inch screen. This size isn’t sufficient to create great tablet apps."
"And this size is useless unless you include sandpaper so users can sand their fingers down to a quarter of their size. We’ve done extensive testing and 10 inches is the minimum tablet size."
"Given that tablet users will have a smartphone in their pocket, there’s no point in giving up screen size. Seven inch tablets are tweeners — too big to be a phone, and too small to compete with the iPad."
What a load of crap, if people want something smaller then the Android tablets are ideal to serve them. In Steve Jobs head, a 12inch tablet might be ideal but for the rest of us, its too big and too heavy to be really useful. Once again choice is the key word here. If you like the idea of smaller tablets, then Apple isn’t offering you the choice. Most iPad users I speak to wonder when the camera version is coming.
Even more crap…
We think this open versus closed argument is a smokescreen that hides the real question: What’s better for users, fragmented versus integrated?
"We believed integrated will trump fragmented every time."
"We are very committed to the integrated approach, no matter how many times Google characterizes it as closed, and we believe that it will triumph over the fragmented approach, no matter how any times Google characterizes it as open."
Android is fragmented, we all knew it would happen but thats not a excuse to give up your choice. I have friends who would like a physical keyboard why penalize them for this? For some people the touch screen isn’t friendly, but steve jobs doesn’t care about them. In actual fact its "Its my way or the highway!"
iOS is closed and google are right to call it so.
Finally in Q&A
One of these days we’ll eventually learn the Android numbers, and I imagine we’ll compete with them for a very long time. But we have very different approaches — ours is to make devices that just work.
Oh yeah of course just work? I’m very sure Android developers are thinking the same. Your not alone in that steve. No in actual fact your only interested in telling people through hardware and software how to live there lives.
Welcome to the steve jobs distortion field…
I think not…
Kevin Rose talks in more detail about what he thinks the new AppleTV will feature.
The rumor: Apple will be releasing a revamped/renamed version of their ‘Apple TV’ set-top box, called ‘iTV’. The box will run the Apple iOS (same as the iPhone/iPad), and be priced around $99.
Why will this change everything?
- iOS TV Applications: Expect to see an iPhone/Pad like marketplace for television applications. Video sharing/streaming/recording apps, interactive news apps, and of course games.
- a la carte (app) stations: With Apple’s iAds, content producers (eg. ABC/NBC/etc.) can directly monetize and distribute their content. This will eventually destroy the television side of the cable and satellite industry, as your only requirement to access these on-demand stations will be an internet connection. Say goodbye to your monthly cable bill.
- MobileMe Picture/Video sharing: At $99 your parents, grandparents, and friends will have an iTV. Sharing pictures/videos from your iPhone will happen with the push of a button. Imagine getting a notification of new family videos the next time you turn on your TV. My mom will love this feature.
- The iPad will turn into one big badass remote control: The iPad will be the preferred input device for the iTV. You’ll be able to editing videos, control games, and extend the interactive television experience. Imagine watching monday night football on the TV while viewing/exploring other camera angles on the iPad.
From what I hear we should expect to see the iTV launch in September.
I’ve talked in a lot of detail about the new AppleTV and even GoogleTV. Kevin Rose is usually pretty dead on with Apple stuff mainly because of his contacts but honestly everything mentioned isn’t enough. Even a $99 price tag is far too much, specially when you have to pay for everything else. I won’t even go there about the app store, I’ve covered that to death.
This is true of Apple fans, they seem to want apple shiny stuff no matter what. Tragic… Found via the excellent digg reel. My flat mate suggested setting one up in real life in the uk. Well you never knew…
Google have really hit it out of the park this time. Google App Inventor (sign up page) allows almost anyone to build a Android application using a simple interface. Now don’t get me wrong, the interface is pretty nasty but heck Google are democratization app development and in my book thats great news for content producers or just people with good ideas and a little time.
This all flies in the face of Apple’s restrictive SLA which prevents apps being made with a application on another system.
I look forward to seeing what other democratization google does in the near future, but boy do google need some good designers, because this looks pretty ugly. Hopefully that won’t put people off. Maybe Google should get Adobe involved in this one?
Louis Grey, A large fan of Apple just turned his back on Apple, why? Well thats best explained by him. But there’s some real good points which I also made in a recent episode of TechGrumps.
For me, more than the over-used phrase of "open", the promise of true multitasking, and the platform’s integration with Google Apps, was one word – "Choice". Choice of handsets. Choice of carriers. Choice of manufacturers. Second behind the word choice has to be "Momentum". I can see that Android has momentum in terms of improved quality, in terms of the number of devices sold and users, and yes, applications, which are growing in quantity, soon to be followed by quality. I really do believe that if Android does not already have a market share lead over Apple yet in this discussion, they soon will. It is inevitable. The growth in the number of handsets, carriers and users will drive more developers to the platform, and the holdouts who are not there will eventually make the move. And yes, third is "Cloud" – the idea that I don’t need to be tied to my desktop computer to manage data on the phone, but instead, the phone is built to tap into data stored on the Web. Fourth is "Capability". The Android platform, as the Droid commercials offer, simply does more. The power of the mobile hotspot cannot be understated, and the iPhone is a zero there.
Agreed.
So while in Ireland for Media 2020, I got to play with a couple of people’s iPads. Now you all know I’m not a fan but these are my honest thoughts while playing with it.
Its bloody heavy, I expected it to be much lighter. When you use two hands its ok but I can see why people end up resting it against something for a while. The screen is vivid but you can see the pixels easily and even worst with apps which are blownup using x2 option. Reading an actually ebook was disappointing and felt like readiing from my on laptop. Adjusting the backlight down helped but no where near the ease of eink.
Why is it curve on the back? It seems to make even hard to hold and its not helped by the shiny back. I really would not want to carry this in a crowd in fear of it slipping out of your hand due nudges and the usual human traffic or if someone really wanting to nick it off you. Talking of which, what on earth kind of glass screen tech are they using? It picks up greasy finger prints in seconds. Not good.
Finally I thought it was meant to be slightly bigger that my Sony Ebook reader, no actually its exactly the size of two of my sony ereaders side by side. Which says to me its far too big. One of the people who had bought one had a special rubber case which i guess helps it stay clean but geez its ugly. Obviously not designed by Jon Ive.
Apple really need to grow up, are they running porn filters in mobile Safari too. Didn’t think so. This is the advantage of a open ecosystem like Boxee or Android which can support both official and unofficial repositories. Remember one day its porn next day its rap music, I’ve seen it all before…
Everyone is talking about Steven Johnson piece in the New York Times titled Rethinking a Gospel of the Web. Steven Johnson a very good author of some fine books and clever guy generally, is starting to question if open platforms is not a technological-utopianism.
FOR about a decade now, ever since it became clear that the jungle of the World Wide Web would triumph over the walled gardens of CompuServe, AOL and MSN, a general consensus has solidified among the otherwise fractious population of People Who Think Big Thoughts About the Internet.
That unifying creed is this: Open platforms promote innovation and diversity more effectively than proprietary ones.
In the words of one of the Web’s brightest theorists, Jonathan Zittrain of Harvard, the Web displays the “generative” power of a platform where you don’t have to ask permission to create and share new ideas. If you want democratic media, where small, innovative start-ups can compete with giant multinationals, open platforms are the way to go.
I’ve long considered myself a believer in this gospel and have probably written a hundred pages of book chapters, essays and blog posts spreading the word. Believing in open platforms is not simple techno-utopianism. Open platforms come with undeniable costs. The Web is rife with pornography and vitriol for the very same reasons it’s so consistently ingenious. It’s not that the Web is perfect, by any means, but as an engine of innovation and democratization, its supremacy has been undeniable.
Over the last two years, however, that story has grown far more complicated, thanks to the runaway success of the iPhone (and now iPad) developers platform — known as the App Store to consumers.
He then lists what he sees as the successes of the appstore, iphone platform.
More than 150,000 applications have been created for it in less than two years, transforming the iPhone into an e-book reader, a flight control deck, a musical instrument, a physician’s companion, a dictation device and countless other things that were impossible just 24 months ago.
Hold on a second, this is also true of other platforms like windows mobile. Yes there hasn’t been 150k of apps but I’ve seen all type of things developers for windows mobile have done.
The decision to route all purchases through a single payment mechanism makes great sense for Apple, which takes 30 percent of all sales, but it has also helped nurture the ecosystem by making it easier for consumers to buy small apps impulsively with one-click ordering.
Agreed but I think a open system could also have benefited some very interesting payment and delivery models. Up till recently Bluetooth transfering of apps and media was huge but with the apps store everything has to go through a central server, how else will apple get there 30%?
And I think this is the point, an open system gives you the freedom to get really creative.
Apple could certainly quiet a lot of its critics by creating some kind of side door that enables developers to bypass the App Store if they wish. An overwhelming majority of developers and consumers would continue to use the store, retaining all the benefits of that closed system, but a secondary market could develop where more experimental ideas could flourish.
But whatever Apple chooses to do with its platform in the coming years, it has made one thing clear: sometimes, if you get the conditions right, a walled garden can turn into a rain forest.
I will be the first to admit Apple have done a good job with the illusion of freedom, its a bit like dark city where people forget there is a daytime and how to get to shell beach. Few people rub against the sides of the rain forrest or the dark city. However this illusion is only sustainable for so long.
Even those who bought ipads and tried to use them on the way home noticed the lack of ability to be used till synced with itunes on a laptop. Theres also something Apple did in there recent announcement about iphone software v4 development. New iPhone Developer Agreement Bans the Use of anything but there own software to build software for the appstore.
Applications may only use Documented APIs in the manner prescribed by Apple and must not use or call any private APIs. Applications must be originally written in Objective-C, C, C++, or JavaScript as executed by the iPhone OS WebKit engine, and only code written in C, C++, and Objective-C may compile and directly link against the Documented APIs (e.g., Applications that link to Documented APIs through an intermediary translation or compatibility layer or tool are prohibited).
So something like Adobe’s Flash-to-iPhone Compiler is completely out the window. As you can imagine this has outraged developers and pissing off developers. This has to be like poking in the eye of each one of the great apes, its just not what you want in a rainforrest, unless you want chaos. Or back to the darkcity analogy, John Smith is working things out. And finally Apple’s idea of one device for everyone is now just a theory,
The fact that the iPhone platform runs exclusively on Apple hardware helps developers innovate, because it means they have a finite number of hardware configurations to surmount. Developers building apps for, say, Windows Mobile have to create programs that work on hundreds of different devices, each with its own set of hardware features. But a developer who wants to build a game that uses an accelerometer for control, for example, knows that every iPhone OS device in the world contains an accelerometer.
The iphone 3GS has different features to the ipod touch 2nd generation. Not only that but some generations will now have the iphone 4th generation software with all those extra apis and older phones wont. Same for the ipod touch, some will some won’t. Throw in a ipad with its already different screen size, cpu, etc then give it different software based on when the upgrade comes out in the world. Yes this is sounding a lot closer to the Windows Mobile world than Steve Jobs would care to admit. From my understanding by Christmas this year, there will be 2 types of iphones running v4 software, ipod wise, 1 v4 and 1 v3. throw in a Ipad and who knows what happens when the Apple TV joins in on the fun? Theres no doubt that Apple will tie the AppleTV to the rainforrest in someway and apps will make it on the platform at some point. Goodness knows what specs and capabilities that device will have, lets alone what software platform?
Nope shame on you Steve Johnson for falling for this trap (its a trap!) Open systems are better, there just unpredictable and when your worried about the stock price, this is would be off putting.
Jonathan Zittrain of Harvard and the book I’ve been shouting about the future of the internet is right, the Web does display the “generative” power of a platform where you don’t have to ask permission to create and share new ideas. If you want democratic media, where small, innovative start-ups can compete with giant multinationals, open platforms are the way to go.
Apple release the islate, itablet as the ipad today. I’m sure many people will write about the device and how they really want one but even with my mac bashing hat on the table its not enough.
If you’ve not seen it, think of a ipod touch and grow it quite a bit and you got yourself a ipad.
The first thing which puts me off is the size, its too big to slot into my life. I want something which I can discreetly hold on the bus without people going hey whats that he’s got there? Something you don’t need another case or bag for. Something I can just carry with me just incase I got 30mins to do something. Some of you will argue that the smartphone is that device but I’m not so convinced. Its also quite weighty, which don’t get me wrong – is good for a large LCD but I want something really light. The real deal breaker and to be fair this was always the case even before it had come out. The Apple App store and Apple Ecosystem.
I can’t express how sick to death of the Apple Ecosystem I am. Everytime I even consider the ipad, I think about my experience with the ipod touch I bought last year. I couldn’t even turn on and use the device without the device talking to iTunes, which meant installing itunes on a work machine to just use the damm thing. Then there was the problem with storage. If I wanted to transfer something over to the device, it had to be via iTunes again. Not even Bluetooth push/ftp/send would work.
Compared that experience to my Sony Ebook reader. First day, I plug it into my Ubuntu machine and it pops up as a storage device with simply named folders for ebooks, pictures and audio. This also means later I can do automated file transfers from any media player I’m using at the moment (I tend to bounce between Rhythmbox and Banshee). Yes the Sony is a less complex device but they got the basics right. In actual fact the Sony ebook reader is the model of what I’m looking for. When I first bought it, I never knew I wanted something like it for size and use outside of reading ebooks. This is why I switched from the Sony PRS505 to the PRS600 with touch screen and ability to write/draw notes.
Since all this hype about the ipad (the last 4 weeks at least) I’ve been thinking what would I personally do to the Sony EReader to improve it.
Essentials
Add Bluetooth for file transfer, dialup, networking, etc. (Sony could still do this if the SD slot is SDIO)
Run an open operating system like a cleverly crafted Andriod on it
Add accelerometers, proximity sensors and some haptic feedback
Wireless 802.11b/g (Sony could still do this if the SD slot is SDIO)
Some would ask why not a colour screen? Well the problem is colour screens require a LCD or OLED as mentioned in the last blog post, which means less that 12hours battery life at the very best. Having over 2 weeks battery life on E-ink takes some getting use to, but I think the benefits of having e-ink certainly puts it in a different category of device and thats a good thing. Steve Jobs was trying to create a device which is in a different category but I think ended up which is too computer like in hardware but too consumer device in software.
Android would be great to have on there with a open marketplace so people can really develop for it. I don’t know if Android would work on a e-ink screen but you could imagine it wouldn’t take much to build a custom build just for E-ink screens. Bluetooth, Wifi and Accelerometers would open up a whole bunch of applications which the ipad has demonstrated. But the smaller screen would be much more mobile and friendly.
Agreed it wouldn’t be as flash but boy would it be useful and something which people might happily carry around more that this massive pad thing.
I also hope this isn’t going to start a media revolution, because if it is the publishing industry is going to put its eggs in the Apple itunes/apps store they’re crazy. This device isn’t anywhere near impressive. The only slightly impressive part is the price but I assume Apple are gambling that people will use the store to make up the difference in price. Maybe in the end the store will be the undoing of Apple, if developers move elsewhere and/or get fed up of Apple’s treatment, a sudden drop in app downloads and itunes usage could spell a lot more trouble than expected.
I can’t see myself buying what ever Apple launches. But we all know that was the case anyway.
If Apple do launch a Tablet device, I will only be interested if it has a colour e-ink screen and costs less that 400 pounds. If its LCD screen then the battery life is going to be a killer, unless it holds 3x more charge per hour that your laptop. Why carry around a tablet which holds the same battery life as you laptop? If its not cheap, it will be eaten up by the small netbook industry or the whole host of smartphones coming on to the market. If its OLED then cool but its not going to be anywhere near cheap. And thats another problem. If its 500 pounds plus, why not just get a laptop? Or even add a nice top of the range netbook like the Nokia netbook or Dell Mini10’s? So could Apple do a crunchpad and get a LCD tablet down to the price of a Netbook? Maybe but the appeal is low. Would it have 3/4g? unlikely, specially after the AT&T burning Apple’s received.
Ok lets say its a Ebook device with E-ink. Well that market is becoming flooded and I can’t really see what more Apple could do in the space. I’m also sure E-ink would frustrate Steve Jobs. So were back at LCD/OLED again.
I had another thought that Apple could do something like a slate which is pretty underpowered when in its default state but when you plug in your ipod touch/iphone it binds the two together for something more powerful. So yeah all your games from the apps store can be played at its full rez instead of the iphone screen rez. I was thinking they could do the same using a bluetooth pan (personal area network) but we know Steve doesn’t like Bluetooth. So we’re left with either Wifi or some other new radio technology. Having the ipod/iphone part of the sum seems to cut the costs down quite a bit, plus when your at home it could piggy back off your laptop or other apple hardware.
I do also wonder if this big announcement be the next AppleTV, Apple Stereo or even Lisa? If so, we’d wasted so much time for a piece of crap. The chances are that its not because Apple have been working on this for years and it might be Steve Jobs last major product launch. So it could be something very different like a Apple branded LCD TV, a larger screen movie player or even finally the Apple Pippen (the games console which never came out). There is a thought that Steve Jobs must be surprised by the amount of casual games created on the appstore that the idea of a mobile gaming slate or device. Knowing Steve Jobs, he’ll be using that new standard for wireless digital hdmi system to interface with larger screens.
I guess we’ll find out soon…
