Reminder that Jobs wasn’t always right

1984-steve-jobs-ipad

Got to love the new Google Nexus 7.

Recently I have seen a lot of people with the Apple ipad mini, so much when I see someone with the ipad full. I can’t help but touch it and lift it. Usually saying something like “wow its really that big and that heavy!

Although I use to get ratty when people confused my Samsung Tab 7+ with the ipad mini

So ironic being the fact the Galaxy 7+ was released in the middle of fight between Samsung and Apple. Apple said the Galaxy tabs looked like the ipad and got the Galaxy Tab 8.9 and 7.7 blocked in different parts of the world. Samsung fighting the blocks, decided to make a Galaxy Tab 7+ which I ended up buying.

Back to the point…

People making the mistake of thinking my Galaxy 7+ is a ipad mini… Thats finally starting to go away now the market is flooded with 7inch tablets.

Steve Jobs famously announced, there is no need for a 7inch tablet.

No tablet can compete with the mobility of a smartphone, its ease of fitting into your pocket or purse, its unobtrusiveness when used in a crowd. Given that all tablet users will already have a smartphone in their pockets, giving up precious display area to fit a tablet in our pockets is clearly the wrong trade-off. The 7-inch tablets are tweeners, too big to compete with a smartphone and too small to compete with an iPad.

These are among the reasons we think the current crop of 7-inch tablets are going to be DOA, dead on arrival. Their manufacturers will learn the painful lesson that their tablets are too small and increase the size next year, thereby abandoning both customers and developers who jumped on the 7-inch bandwagon with an orphan product…

Well he was so wrong, even Apple themselves ended up building the 7.9inch ipad mini. But more interestingly is the overall demand for 7inch tablets is very high.

Apple have lost the plot

iPad 2 as a Video Camera

I have been meaning to write about those disgusting Apple adverts (yes disgusting, I was almost sick in my mouth when I first saw it) but been so busy, then Maggie reminded me at Hacked.io about what I wanted to say.

Fast Design write up pretty much how I feel

Watch the ad closely for me. As we’re told that products are what matter, we see a series of shots in which people actively turn away from life to engage with their technology.

  • A woman closes her eyes on the subway to soak in electronic music.
  • A room of students looks down at their desks instead of at their teacher.
  • A parent and child cuddle, focused on a screen that’s so powerful it illuminates the kid’s face.
  • A couple kisses in the rain, then immediately turn away to look at a phone.
  • A tourist opts to FaceTime instead of bathing in visceral, smoky yakitori.

In what should be a warm, humanizing montage, people are constantly directing their attention away from one another and the real, panoramic world to soak in pixels. They’re choosing the experience of their products over the experience of other people several times in quick succession. And Apple has a warm voice in the background, goading us on.

Now I’m fully aware most adverts are like this but frankly for Apple, this is bad bad news.

On top of that, the fact Apple are advertising this factor, is worst still. So much for creativity…!

Just to be clear the best adverts in this class were the Orange adverts, which never showed the actual device but rather the effect of the device. Now unfortunately Orange or rather EE have switched to another style which isn’t much better than most.

The technology should be the glue not the end point. However Apple want you to marvel at there devices. I’m not certain when this changed but its certainly changed for the worst.

Have to be clear I’m not against devices, heck if you follow this down the line you can end up somewhere with Sherry Turkle.

Our devices and software are great but I have to echo some of the thoughts about using your mobile while dating and dare I say it, some of the Orange Cinema adverts. Don’t let your device get in the way of a great time. No matter how pretty it maybe.

Its not going to take 20 years… Its outdated and shockingly backwards already…

Develop for the platform please

I have been tweeting recently a post which Sam tweeted a while back.

Reading it, reminds me of a quite major company asking me to try out their newly created Android app because they don’t actually have any designers or developers who ran Android regularly. Ok this was a good 3 years ago but still how the heck can you expect to create a Android app with no real understanding what your building for?

Worst still there were so many classic mistakes which clearly pointed to iOS developers just porting the app to Android. Simple things like pressing the menu button did nothing. The back button would take you right to start of the app again instead of a logical back step. There was no sharing button or option just a email this or post to FB/Twitter. The splash screen seemed to take forever and I always thought it was weird and out of place, all the other apps which have splash screens you can disable using a preference if they had one at all.

Syncing wasn’t a big deal in this case because it didn’t do anything so fancy but (if it did this little rant would count) boy oh boy the app went back to the developers and designers with a massive list of wtf’s…

I hate to say it but they lived up to the stereotype of designers being stuck in a bubble, this bubble was the iOS bubble.

As the writer writes…

You can argue about which is easier to use or more polished, but at the end of the day, iOS does not have as many features as Android and that means it should not be used as the “golden standard” that all apps are targeted for. Take advantage of the features and capabilities of a given device. If iOS has a better WebView, use it; if Android has better sharing support, use it. Don’t let a desire for the lowest common denominator harm your app.

In total agreement, yes I know its more expensive and requires more time, etc… but do a proper job otherwise your userbase will tell you exactly what they think by not installing your app. I think I said it before but developers this isn’t good enough sorry.

Shocking to think it was the BBC News app!

Reinvent content and the tools

A number of things on my mind recently centring around narrative again. There also connected (at least in my mind they are)

George Entwhistle today gave a speech to BBC Staff… (read the whole thing) where he mentions reinventing content

In a bold first-day speech, the BBC’s new boss says the corporation must stop thinking that online innovation means repurposing broadcast content and instead ‘create genuinely digital content for the first time’.

As we increasingly make use of a distribution model – the internet – principally characterised by its return path, its capacity for interaction, its hunger for more and more information about the habits and preferences of individual users, then we need to be ready to create content which exploits this new environment – content which shifts the height of our ambition from live output to living output.

Adam Curtis argues TV needs better techniques

Television no longer has the dramatic techniques to explain today’s world, according to leading documentary-maker Adam Curtis.

At a masterclass session at the MediaGuardian Edinburgh International Television festival, Curtis will claim that the traditional techniques television uses, such as the identifying of good and bad guys and a linear narrative, are obsolete.

Apple was awarded a patent on a broadcast device that uses implicit acts to decide if you’re going to be interested in a section of the content (thanks Tony)

A user … may not be interested in every media item provided as part of a broadcast stream. For example, a user may not like a particular song broadcast by a radio station, or may not like a particular segment of a talk radio station (eg, the user does not like the topic or guest of the segment). As another example, a user may not be interested in content originally generated by sources other than the media source (eg, advertisement content). Because the user has no control over the media broadcast, the user can typically only tune to a different media broadcast, or listen to or consume the broadcast content that is not of interest.

Apple vs Samsung, consumers lose…

 

Apple have won their case against Samsung…

A US court has ordered Samsung to pay Apple $1.05bn (£665m) in damages after upholding allegations that several Samsung devices had infringed Apple’s intellectual property, including design patents and some functionality.

Samsung has promised to appeal against the decision describing it as “a loss for the American consumer”.

I can only say, the consumer will lose out in Steve Jobs legacy to take down Google

The chilling effect will be felt…

 

The real elegance of Steve Jobs?

My last blog post about the late Steve Jobs caused quite a stir but to defend my thoughts just this once… I’m not the only one saying could be seen as unpopular things about the late Jobs.

In the The Tweaker (The real genius of Steve Jobs) by . He points out some of the more interesting pieces of his biography…

The angriest Isaacson ever saw Steve Jobs was when the wave of Android phones appeared, running the operating system developed by Google. Jobs saw the Android handsets, with their touchscreens and their icons, as a copy of the iPhone. He decided to sue. As he tells Isaacson:

Our lawsuit is saying, “Google, you fucking ripped off the iPhone, wholesale ripped us off.” Grand theft. I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong. I’m going to destroy Android, because it’s a stolen product. I’m willing to go to thermonuclear war on this. They are scared to death, because they know they are guilty. Outside of Search, Google’s products—Android, Google Docs—are shit.

In the nineteen-eighties, Jobs reacted the same way when Microsoft came out with Windows. It used the same graphical user interface—icons and mouse—as the Macintosh. Jobs was outraged and summoned Gates from Seattle to Apple’s Silicon Valley headquarters. “They met in Jobs’s conference room, where Gates found himself surrounded by ten Apple employees who were eager to watch their boss assail him,” Isaacson writes. “Jobs didn’t disappoint his troops. ‘You’re ripping us off!’ he shouted. ‘I trusted you, and now you’re stealing from us!’ ”

Gates looked back at Jobs calmly. Everyone knew where the windows and the icons came from. “Well, Steve,” Gates responded. “I think there’s more than one way of looking at it. I think it’s more like we both had this rich neighbor named Xerox and I broke into his house to steal the TV set and found out that you had already stolen it.”

Jobs was someone who took other people’s ideas and changed them. But he did not like it when the same thing was done to him. In his mind, what he did was special. Jobs persuaded the head of Pepsi-Cola, John Sculley, to join Apple as C.E.O., in 1983, by asking him, “Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?” When Jobs approached Isaacson to write his biography, Isaacson first thought (“half jokingly”) that Jobs had noticed that his two previous books were on Benjamin Franklin and Albert Einstein, and that he “saw himself as the natural successor in that sequence.” The architecture of Apple software was always closed. Jobs did not want the iPhone and the iPod and the iPad to be opened up and fiddled with, because in his eyes they were perfect. The greatest tweaker of his generation did not care to be tweaked.

Frankly I’m not a fan of Bill Gates but he’s very right in his statement and Gladwell is also right.

There are a bunch of things like this which can be found in the biography, but for now I’m done with the subject to be honest…

Steve Jobs… what more can I say?

Steve Jobs and Bill Gates

I’ve said nothing about recently Steve Jobs, his death was very sad just like anyone who dies earlier than there potential age. His cancer wasn’t just life threatening it was a killer.

Saying all that, however I do have serious problems with his late view point on the world and I have a lot of agreements.

He was a smart guy and what he did for Apple and the industry speaks for its self but…. there’s some things which I can’t help but remember…

“I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong,” Jobs said.

“I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.”

What on earth…? Who says this kind of thing and really mean it? Frankly I would suggest rightly or wrongly, a psychopath? This psychopathic nature is something most people ignore or overlook. I can’t, I mean can you imagine Bill Gates saying the same about Linux, with such venom? (I’m assuming not, but I’m sure someone will prove me wrong).

When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

Yes this is quite spooky but I’ll be honest and say death will do that kind of thing to you.

When I was lying in bed after my brush with death last year, I thought damn hard about my life and made quite a few decisions.

It sounds like Jobs had a similar thing but I can’t understand why he would hold on to his fear about Android?

As Yoda says

“Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.”

It pains/saddens me that he went to his death bed worrying about the challenge of Android. Letting go is essential and not doing so, just seems like a very sad thing.

He seemed to have forgotten his own words…

all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.

I never want to go to my death bed thinking how I wanted to right the wrong of Apple. Its ludicrous… Yes I’m not a fan but you know what I’m not a fan of a lot of things including crappy fluff filled TV. I would never want to go to my death bed thinking must see a end of Xfactor or something.

Sure some of you are saying, yes but you almost went to your death bed hating Apple? Well not really, even in previous blog posts I’ve expressed happy feelings for Apple. The question should be, if I could stop Apple with all the money I owned, would I do it? Answer is a absolutely NO!

The plan was to buy the Steve Jobs book which was released but frankly I won’t really read it (plus the media has pretty much uncovered most of the book for us all) and as I said before, its very tragic but I’m personally not going to dwell.

He was a genius but also made other peoples lives hell and frankly if he was doing this still after learning about his cancer, he has certainly gone down in my estimations.

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

I know he strived for perfection but at what cost? The misery of others around him, was it really worth it in the end? Remember the way he treated his child? Once again was it really worth it in the end?

Life is such a precious thing and so many people never face the reality of how precious life really is…

I will remember Steve Jobs as a super smart man who was driven, who even on his death bed loved what he did, and did everything he could to building his own personal dream. I’m still convinced he was nuts to fight the opening up of the world and the more human engagement everyone is finally adopting…

RIP Steve Jobs

Steve Jobs steps down

Steve Jobs talks about the iTunes Movie Rental stuff...

People have been asking me, what do I feel about Steve Jobs stepping down as CEO of Apple.

The markets have already spoken… But to be honest, I do wish him well although I talk smack about him and Apple all the time. For Apple, I do think the real test will be 2-4 years down the line when the current crop of products and services are a little old or long in the tooth.

The problem with having a leader dishing out his wisdom from on high, means when their gone (in what ever way) the single vision is lost or not communicated in the same way. And frankly I don’t think anyone will be able to follow Steve Jobs into the void.

Of course I don’t want to speak too ill of the sick but I’m really hoping Tim Cook can bring a little more openness to Apples future. Under Steve Jobs it was just never going to happen.

They say when you get older you become more conservative than before, maybe this sums up Apple’s recent moves to control and conquer?