Armin van Buuren and the Philips M1X

Well Armin Van Buuren launches a DJ device with Philips.

Its the M1X and on the face of it, it looks like a reasonable DJ device. 399 euros should mean about 299 pounds, which isn’t bad for a 100 watt boombox, with dj controller.

However, you must run it off an Apple ipad or iphone with lightning connection. This your suddenly talking upwards of 599 euros for something you can actually use (on the beach – as Armin said many times). The lightning connector slams the door on your Android devices. It also seems to only work with Algoriddim djay 2! So even if you invested in Traktor, Virtual DJ or what ever, your screwed? The only interesting feature is the ability to hook up multiple M1x’s to the same thing. How this works in practice is a massive question and I look forward to seeing people messing with this in time.

Armin said again and again, you can use it on the beach, but really? Are you going to carry that whole thing down on to the sand? A boombox with good speakers and amp is a lot cheaper that 399 euros. Plug in a Pacemaker and your laughing. Nope sorry its nice in concept but its not going to carve its way out of a tiny niche. That niche is smaller that the pacemaker and thats saying something!

Thumbs down sorry Armin… Either do something different like the Pacemaker guys or make the whole thing real cheap…

Its seems crazy that no one has a better device than the pacemaker, even with all the progression in memory, cpu speeds, display tech, etc.

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.