Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser. Can be found at cubicgarden@mas.to, cubicgarden@twit.social and cubicgarden@blacktwitter.io

Perceptive advertising is coming…?

not too much h20

Google wants to bring TV ads into the 21st century. The company has quietly announced a new local advertising service for Google Fiber that will make TV ads behave a lot more like internet ads. Using data from its set-top-boxes, Google (and advertisers) will know precisely how many times a particular local ad has been watched in homes with Google Fiber service. That might not sound like a big deal, but the industry-standard Nielsen ratings simply don’t offer that kind of information. Like on the web, Google will only charge for the number of views an ad receives.

We all knew it was coming but I always wondered why Google and the other data driven companies hadn’t really done anything about the massive opportunity of personalised marketing?

It’s not yet clear precisely how the system will work, but, similar to Google’s cornerstone AdWords business, algorithms might determine the best time to show you a certain ad. For instance, if you’re watching the news before flipping over to the football game, the system might determine that you should be served a different ad during halftime than your buddy who switched over to the game from Pawn Stars. Google says it will even be able to swap out ads on DVR’d programs, so you won’t be served an old or irrelevant advertisement if you watch a program a week after it originally aired. Fiber customers will have an option to disable ads based on viewing history

But that is just the start. There is still the notion that the adverts are solid pieces for media which must be played from start to the end. This is a mistake, which will break down over time. Context is king yes, but there is big question about how personal you should get?

Something Doc Searls talks a lot about… and cue the Uncanny Valley graph…

Uncanny_valley

I am worried that in the rush to deliver context sensitive advertising and marketing, there will be too much which falls into the uncanny valley space. So much it will ruin the great uses of data and context like Perceptive Media. I always said it was little friendly touches not a sledgehammer to the face or other senses…

Think IOT + Trakt + Shazam for video

https://twitter.com/cubicgarden/status/581556354155974656

Here’s one for anybody to take on…

Imagine a device like Amazon’s echo which ambiently shares what you are watching and also at what point…

It would operate similar to Trakt.TV’s live progress but rather than be constrained to an online web service, it would be a physical connected thing (IoT) which uses acoustic fingerprint technology similar to Shazam to automatically recognise what you are watching and where you currently are.

This is essential as on-demand viewing is changing the way we watch and consume media. This similar in concept to BBC prototype the Olinda. Think trakt crossed with Shazam and Olinda.

Whipclip reminded me of this, but I have been using Yatse with  Kodi or the Chromecast to share the shows I’m currently watching.  But I’d like to share the part of the video I’m watching really… This causes some issue with spoilers, but that could be worked out if you knew the episode and position of the person who is looking.

Lazyweb… make it be!

 

The barbershop world is ripe for disruption

I was talking to a guy in VividLounge recently and we were talking about the new trend for barbershops to create high quality promo videos for themselves. In actual fact when I was getting my hair cut last week at Barberboutique, Damien mentioned the new trend for  videos to be taken out side the shop rather than inside. The whole idea of pictures of people in the chair having their hair cut is old news it seems.

Look at whats on Youtube, theres some serious videos and theres a certain house style which is starting to emerge. Lots of them have taken the gentlemans therapy to another level with Coffees, Whiskey and even Champagne. But I feel theres plenty of room for disruption… Especially around the business models.

The energy in teams and collaborations

https://twitter.com/ade_oshineye/status/573101236083400704

Saw this tweet from Adewale and it got me thinking…

When thinking about collaborations, I tend to seek out people who provide their own energy and drive to overall project. This sounds simple but its surprising how many people don’t. When it comes to the moments when everything seems to be going slightly wrong, that external energy really can make all the difference.

There’s also so much to be said for generators and capacitors, but even more for the switches and resistors.

A smarter city called Bristol

Giant mirror ball

The city of Bristol has announced a multi-million pound experiment to create the smart city of the future.

As soon as I heard this, I was worried. As there is something about Bristol which I hadn’t really got till I left. Bristol is a city where things are done differently. Where art and business are in conflict with each other and that conflict drives the continuing disruption and creativity.

I needed not worry…

Bristol is Open, the project will effectively turn Bristol into a giant laboratory and look at how big data can be used to solve problems such as airpollution, traffic congestion and assisted living for the elderly. The network could also be used to collect and understand data from the city’s trial of self-driving cars. Bristol is one of four UK cities currently testing driverless car technology as part of a government scheme.

Sensors and other internet of things devices will be hooked up to the network to collect huge amounts of data from the city. In one example it would be possible to use tracking technology to collect location data from vehicles used by the health, education and city transport sectors to try and solve the city’s traffic congestion problems.

I only recently learned Bristol was the 2nd most congested city in the UK and hated by many of car drivers. Hopefully the artistic, creative and playful nature of the city will persist throughout.

Bristol's Park Street water-slide

Got to love Bristol…

Alternative user interfaces

I studied interaction design in university and always had an imprecation for good interaction and interface design. Recently I seen a few examples which have got me a little excited.

Ubuntu’s scopes
I like ubuntu’s unity paradigms of scopes and lens, even though I prefer to use Gnome Shell as my default on the desktop. The scopes and lens really make a lot of sense. It was fascinating to see Ubuntu apply it across their phone and tablet. Be interesting to see how it works on Ubuntu TV if thats still ongoing?

Pebble timeline
When I first saw the pebble time interface, I instantly thought, when are they going to roll that across there existing line of smartwatches? If not, maybe I might invest in one of the new ones. Division of a interface by future, present and the past on a watch makes a lot more sense than anything else I have seen to date including the Apple Watch.

Android Material Design
Ice cream sandwich or Android 4.0 was a massive step up in style for Android but Android 5.0 Lollipop really was the first Android when the interaction design was thought about at a deeper level.

I don’t necessarily  like the style of flat plates of colour for example the Google hangout app is just the wrong kind of green for my pallet but the interaction model is nice. Although I have spotted a few places where the rules are broken by certain apps.

Inside the mind of a catfish

https://twitter.com/MancNewgirl/status/577926897448939521

Its funny most people haven’t really heard of the term Catfish. I wrote about the term a while ago and mentioned it a few times in passing.

Now you don’t become the wikipedia of online dating without bumping into a few here and there. But I have been lucky to never really fallen for it, but I have been known to play along waiting for the moment when they suggest I give something up. Be it money, photos, phone number, address, etc.

I quite enjoy fishing the catfishers, trying to get into there minds about why they do it. There’s certainly warning signs, just like the scams. In my experience its started with a message out of the blue like “How are you?”, “You like what you see?”, “hey daddy!”, etc

Before long they try and move away from the original platform to something more free like text message, snapchat, facebook, etc. Most of those other platforms don’t really have the protections of the original, and you have to tell them something about you. For example the latest catfish suggested a number of ways to keep the conversation going. Usually romantic or dirty talk, nude pictures, etc.

I did the usual googling, image search, etc to see if I could find where things are coming from. But found nothing, it was actually Chris which found and linked the pictures to the twitter account.

With my latest catfish, we moved to Facebook but messaged only in the other inbox (aka I never added her as a friend). Lots of pictures were shared from a glamour model with the same name (NSFW! Thanks Chris), but I shared not a single thing.

Unlike most catfish, there was a push to hook up quickly. This kind of surprised me, and I agreed to meet up. Outside Tesco metro supermarket in Salford Quays (weird location but there was no way I was going to director her to my flat, she/he suggested it). Unlike other times before, I thought I’d better inform people just in-case.  Anyway the long and short of it, was I popped by Tesco with Chris and nobody showed up.

I thought there would be a no show (she/he/it never replied to messages after yesterday) I assume the fun was done. But to be fair in the past, when they have turned up and sometimes we’ve had a fascinating discussion about why they lied and used somebody elses profile.

It is a shame I didn’t get the chance to find out who was behind the scenes but they have been blocked and reported now. Like I should have done, many of you are saying instead of entertaining there warped scene of fun.

I did elude to this happening before multiple times (you will be surprised how many messages) . Usually I find there stolen/ripped pictures or trip them up on something. One such time was with a woman I’ll call Cat. I found her pictures easily enough and started calling her a scammer. She got very defensive and I convinced her to meet in a public place.

Here’s a extract from my ever elusive fictional book…

We met up in Piccadilly Station. As you can imagine, she was nothing like her profile pictures. I could have had the pleasure of telling her so over and over again but it didn’t seem right. I asked her how she was going to pull off the fact she was nothing like her profile suggested. She said she was so frustrated by me calling her a scammer and she decided to meet.

She was overweight, young and had a friend in tow. She was like one of those girls you see hanging out with skater guys at the park. Over baggy clothes, piercings, slightly frumpy with a bag load of self confidence issues.

I wanted to rip into her about using someone else’s identity but I just couldn’t do it. She was young, foolish and her friend even more so. After a cup of coffee, a pastry and a quick talking to it was time to leave her and her friend to it.

Simon suggested I could seek out catfish but unlike the MTV show, offer support and get into the meat of why they do it. I’m obviously not the man for that but its a interesting thought anyway. Although I do worry some people can’t help themselves, not that counts as a excuse!

The Business of Film with Mark Kermode

Mark Kermode and Ray Winstone

I have to give film critic Mark Kermode’s series about  the economic realities of the film industry, a thumbs up. Its in 3 parts and available forever as a podcast. Its well worth listening to if you are a film fan

Ep 1: Development Hell

Mark Kermode charts the cycle of ‘development hell’, where producers turn in scripts, listen to conflicting opinions and resubmit their work hoping for that magical green light.

I especially love the donnie darko reference and I do think Matthew Vaughn has a very good point.

Ep 2: Getting to the Screen

Mark Kermode examines how films get financed and distributed. The challenge, of course, is that nobody knows the ultimate appeal of the film.

I’m really feeling this as I try and put a project I’m working on forward (I’ll explain more in the future).

Ep 3: The Business of Showing

Mark Kermode considers the crucial moment in a film’s life – the opening weekend. Marketing may convince us of a film’s merit but a tweet can ruin even the most inventive campaign.

I’m pretty sure I’ve talked about this type of thing many times over this blog but its fascinating to hear regardless.

What to do with super fast broadband?

Consume Superfast fibre broadband?

I snapped this while waiting for the tram back home last night in Cholton. I read the side bits and thought to myself, they are all about consumption except maybe the the “connect more?”

I don’t have a big problem with this but it does make me wonder, that super fast broadband is being sold as a quicker way to consume even more.

For me Superfast broadband (which I’m still waiting for due to the Manchester council highway authority not allowing Hyperoptic to connect it to the loop) isn’t about consumption. I’m already considering what I can do like vpn, plex, hosting, streaming radio station, etc…

Bruce James summed it up via Facebook…

Tragic waste of an opportunity since every TCP/IP based computer has (in theory) the capacity to serve data in a truly decentralised way. But we handed it all over to the commercial interests who gain by centralising and controlling what we watch, play, listen to and buy.

It is tragic and with so much bandwidth the usual excuse of asymmetricity holds far less ground. Hate seeing wasted opportunities.

The science of popularity in dating

I recently watched Hannah Fry: The mathematics of love and I thought it was fascinating, especially the part about beauty, which is taken almost directly from OKCupid’s mathematics of beauty.

It was only a few weeks before I ended up  at the Museum of Science and Industry (MOSI) in Manchester, on their evening sexology event. They had a number of free talks about sex related topics but they also had speed dating.

It’s speed dating, but not as you know it. Although we can’t reveal the exact details of this experiment, you can combine romance with research in this one-of-a-kind speed dating night. It’s fast, fun and you might just find love…

Let's Talk About Sex

The speed dating was like the many times I have been before but this time, there was a number of small differences and a big twist which reminded me of the mathematics of love/beauty.

Unlike other speed dating events, we only got to meet/date 8 women in total. Everybody also moved around each time. I thought I spotted the twist by the women I met (most were from the University of Manchester or MOSI staff), I was expecting something along the lines of my experience first time I ever went speed dating in London.

Let's Talk About Sex

But … I was pleasantly surprised when after filling in my matches form. I was treated to a form with the popularity of the 8 women I had seen. To make this clear, out of the 8 women I had seen, there was a number of ticks next to them, so you could see how popular they were.

The hypotheses I guess being, would you change your votes if you knew the person you picking is very popular. Or even the opposite way around? This got me thinking, would I change my picks? I generally decide on women based on, would  I want to spend some more time with them beyond the 3mins we had?

I decided recognising what Hannah Fry and OKCupid served up, I’m going to play along and only go with the matches who really excited me in the 3mins. Looking at the tickets, there was a mix of unpopular and very popular, not much in the middle.

Right now we (Chris also took part in the exact same thing) don’t know how the matches work out, but I’m expecting the results in the next few days. Lets hope it worked out after filling out a 130+ questionnaire in the name of science, during the process.

Afterwards there was just enough time to catch the last talk which was about pole dancing. I do wish I could have gone to the other talks but they all ran parallel to the speed dating.

Let's Talk About Sex

Generally the whole event was great, but I got the feeling although the speed dating was well thought-out. There was a problem with getting people to commit to the speed dating, but regardless it worked out nicely. As I said before it was the most scientific dating thing I have ever been to, and I have been to quite a few in the past.

Well done to MOSI and I look forward to the next one! Great work… When is the next one?