I was talking to a guy in VividLounge recently and we were talking about the new trend for barbershops to create high quality promo videos for themselves. In actual fact when I was getting my hair cut last week at Barberboutique, Damien mentioned the new trend for videos to be taken out side the shop rather than inside. The whole idea of pictures of people in the chair having their hair cut is old news it seems.
Look at whats on Youtube, theres some serious videos and theres a certain house style which is starting to emerge. Lots of them have taken the gentlemans therapy to another level with Coffees, Whiskey and even Champagne. But I feel theres plenty of room for disruption… Especially around the business models.