A open conversation about race with Tara & Stef from Truly Inc

During a very busy time over the last few months, I recorded a number of podcasts including the ones for the tech for good live (which I highly recommend listening to).

One of my friends from the past the incredible Tara Hunt aka Miss Rouge interviewed me for the Anatomy of White Supremacy in Marketing podcast (Anatomy of a strategy podcast). We sat back and just chatted, so theres a lot in the podcast which was cut but the core parts were contextualised and added to the 30min podcast.

I really enjoyed the conversation with Tara Hunt and Stef Forester (not related as she lost a R somewhere in the name). It was late night (almost midnight) when we recorded and although I was standing at my standing desk, we could have kept on going for another hour easily.

If I can offer a tip for new listeners of the Anatomy of White Supremacy in Marketing podcast. I would start with Tara and Stef talking about the bigger reasons for the podcast.

For the past few months, between COVID-19 and the Black Lives Matter protests, we’ve opted to put a pause on AoaS to create space for other conversations (with the exception of the episodes with Laura Fitton and Joe Jackman, which we thought were relevant to the COVID-19 discussion).

Now, we see that our silence on the topic of Black Lives Matter was akin to saying, “This is not our problem.” This was wrong and it took a Diversity, Equity & Inclusion facilitator, Karlyn Percil of KDPM Consulting Group, calling me (Tara) out on this silence to knock me out of my comfort zone (and white fragility).

So, Stef and I sat down and decided that we need to do the work and speak up about it and that this podcast was a fantastic place to start. This episode is the introduction to a series (which will be as long as it needs to be) of conversations with Black professionals in various parts of the marketing industry on their experiences, perspectives and insights into how marketing – as an industry, an institution and as a practice contributes to the perpetuation of white supremacy and anti-Black racism.

Then naturally the interview with moi before listening to the other great interviews which currently there is Anatomy of Code-Switching with Cher Jones.

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.

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