Is one of those articles you read and shake your head realising the hard truth and how right it is…
The Tamagotchi offers the option to turn off the sound. But if I turn it off, I’ll miss the notifications and accidentally kill my hateful son. At this point, I’ve kept him alive for so long, I’d feel too guilty to pull the plug on my virtual spawn.
And anyway, what’s one more beeping annoyance in my life? The Tamagotchi is just another red dot for me to clear off yet another screen. At least this one doesn’t monetize my engagement through targeted advertising.
My smartphone, I’ve realized, is also a Tamagotchi. My laptop is a Tamagotchi. My tablet is a Tamagotchi. These new Tamagotchis have nicer screens and more than three buttons, but more importantly, they’re hooked into much more elaborate guilt trips. Now it‘s not just a virtual pet at stake; it’s my friends, my family, and my work being held hostage in order to keep me pressing these stupid buttons.
My favorite new development in our terrible Tamagotchi future? The “digital well-being” trend to “fix” smartphone “addiction.” More Tamagotchi buttons, so my Tamagotchis can stay alive longer.
At the moment, anyone from IBM to Bosch is interested in making their products connect to the internet. This will have an impact on marketing only in as much as it will make communicating these emmerging products a real challenge. Youtube, & Vimeo are going to be a big part of the equation because explaining a thing that does something is better done through video. E-commerce and online PR will also lead the way for a really long time as the retail space tries to adjust to hybrid devices. Understanding where a connected lamp like GNL sits in John Lewis is a nightmare. Existing clients who have some new and kooky thing they’ve made might wish to take a leap of faith online before committing their supply chain to these experiments. These are all choices and a world that advertising can help navigate. It’s going to get very exciting.
Shes right and I remember Pyria and Alex’s experiential digital lifestyle store, Digital Wellbeing DWB. Even captured it on video in a fewplaces (really need to port my stuff from Blip.tv to Youtube one day soon).
I just got back from the Digital Well Being store in Fulham. I saw so many good things, I'm not even going to try and talk about them here. Instead you can see a load of pictures here on Flickr. But the most interesting thing about Digital well being is the whole concept of digital products being out and available to use and play with. Its not sterile like the apple store and certainly nothing like the dodgy pc world setups. The only stores which comes close is Ikea and Habitat. Anyway to only way to experience the store is to get your ass down there before they move somewhere else and change it around. You can also keep a track of whats going on with the blog they have setup, which needs to be updated.