Selling the internet of things

Love what Alexandra does and writes but this certainly got me thinking about the internet of things and how you market it and sell it to others.

At the moment, anyone from IBM to Bosch is interested in making their products connect to the internet. This will have an impact on marketing only in as much as it will make communicating these emmerging products a real challenge. Youtube, & Vimeo are going to be a big part of the equation because explaining a thing that does something is better done through video. E-commerce and online PR will also lead the way for a really long time as the retail space tries to adjust to hybrid devices. Understanding where a connected lamp like GNL sits in John Lewis is a nightmare. Existing clients who have some new and kooky thing they’ve made might wish to take a leap of faith online before committing their supply chain to these experiments. These are all choices and a world that advertising can help navigate. It’s going to get very exciting.

Shes right and I remember Pyria and Alex’s experiential digital lifestyle store, Digital Wellbeing DWB. Even captured it on video in a few places (really need to port my stuff from to Youtube one day soon).

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.