Another year and another Thinking Digital. This year the programme looked very strong, and thankfully I can say one of my highlights was from the BBC.
5 Years now and thinking digital is winning more even more new fans, Martin Bryant from the next web wrote his thoughts about the conference comparing it with TED. It seems crazy than over 5 years ago I heard Herb Kim talk about a TED like conference in the North East and I pulled him aside and said “are you for real?” So determined Herb was, I couldn’t help but offer support where ever possible. In actual case I’ve wrote about Thinking Digital every single year except 2010 when I had my bleed on the brain, and thanks to Herb I was there in spirit as such. Theres no doubt in my mind Thinking Digital is the english TED and it will go on to be something even better.
On the first day, it was the thinking digital university and there was some great courses to be involved in. In the end I went with the one which best fits my work. A Practical Guide to Predicting the Future by Magnus Lindkvist.
At one time or another, if not everyday, we are all called upon to try and spot trends and/or predict the future. It’s pretty tough to do well. Magnus Lindkvist is considered to be one of the world’s foremost authorities on trendspotting and is the author of Everything You Know is Wrong, The Attack of the Unexpected and When the Future Begins. In addition he is a wonderful speaker and workshop facilitator. As one person commented, “Listening to Magnus Lindkvist is like rejuvenating your brain.”
In this session, Magnus will share some of his insights on the pitfalls and practice of trendspotting and trying to predict what will happen next. It will be a fascinating and fun workshop that could change the arc of your organisation and maybe even your life.
In the area of trendspotting, theres a lot of different approaches and some are as good as throwing a ball into a pit. But Magnus did a good job breaking the task down. His spectrum of predictability gave some scale to the levels of predications and with Tennis Balls, Fingerprints and the Human Brain in mind off he went.
Pearls of wisdom? Well there was a lot of common sense including news is blinding and slow moving things no one notices because the human brain is crap at recognizing tiny changes. The human mind is crap at thinking about cultural changes, example? Why does the Jetsons still have woman as the housewifes? The best people who predict the future are generally loud and good at convincing people even when wrong.
His talk was equally good and different examples helped… Lets just say I’m now a follower on twitter.
So what was my highlights?
Pam was like a lightening bolt, her no nonsense style and talk totally blew away the audience, she almost received a standing applause for everything she had done in Todmorden. Really got me thinking about the community I live in and should I be pushing much harder to achieve the community spirit she’s achieved. Incredible and also one of the great treasures Thinking Digital uncovers.
You got to hand it to Peter, lovely guy and after the failed attempt to demonstrate his computer assisted music sequencing system working on the first day, he came back on the 2nd day to a massive round of applause. Excellent music and great idea. Look forward to hearing and seeing more on the Space soon.
I had the pleasure of sitting next to Mikko during the speakers and VIP dinner. It was great talking to him and I didn’t know he was going to take the more personal security and privacy approach. We had a good chat about world security and social engineering. Mikkos talk was really good and I felt like he had much more to say but there was plenty to make people think. It wasn’t as scary as Paul Rogers talk at TedXBradford who I recommended to Mikko at dinner but plenty to take away. Another great talk and great to see Thinking Digital trying different types of talks.
Didn’t really want to like Ken but I found his talk fascinating, maybe in the same way I would find Steve Jobs if I was to heard him live. Ken had some choice words including… Being simplicity isn’t simple, Why add complexity, think common sense. Simplicity isn’t a trend its forever, its burned into our wiring. However when Ken made the comment about Apple’s rivials creating 16+ types of machines to face up against Apple’s 4 types. I disagree with about choice being bad. The business models they are using is wrong in my view. Very good talk and great opener to the whole conference.
Adrian is a great guy and friend, always been loved what him and his brother have done from a early time. Great to hear what each of them are doing but Adrian really got me thinking about Kickstarter. Don’t get me wrong, I’ve heard so many stories about kickstarter but to hear about Zombies Run, well it got me really thinking about the possibility of using a store of ideas to see if any of them were worth pursuing or not. More details about that hopefully soon. But excellent talk and great to have Adrian’s deeper thoughs along side his current work. Credit to Adrian if things go the way of crowd funding.
I had no idea who he was till he started talking about his great hole in the wall project. Then I was transported back to 2000 in the doors of perception 6 conference in Amsterdam. I remember hearing about the project and thinking wow, how amazing one person can make such a difference. I was a budding interaction design student with no real idea of how much these things would shape my life in the future.
I remember there was some discourse about how much the children had learned years later but its great to hear Sugata is still trying out different methods to educate some of the poorest people in the world. Granny Cloud sounds crazy but who knows in 12 years time, I might be saying how much of a impact that had. Seriously Amazing talk… Ended the first and long day on a total high.
Now Ralph is my managers manager but since he joined the BBC replacing Erik Huggers I’ve had nothing but praise for him and his style of business. Seeing Ralph at Thinking Digital adlib with about 3 slides was captivating. He got the tone perfect and made it into one of the best talks of the second day. It was so good hearing what I thought of Ralph being said by others in the conference. There was even talk about Ralph for BBC Director General. I was so proud to be at the BBC after hearing ralph talk about his own background and why the BBC must pivot for the sake of the country and the industry.
You have got to hand it to Tom, he is one of the gems of Thinking Digital. He has spoken at every single one and each time his portfolio of work increases and gets better. To have Tom end the conference was a great honor and a great move by Herb bringing balance to Peter Fitzgerald‘s talk from Google. Don’t get me wrong Peter was good but even the Google in me was getting a little twitchy. Tom shattered the utopian dream but only by putting a few holes in the corners.
Great to see Tom has calmed down a little, he’s really carving out a niche besides the likes of ZeFrank. Great talk and great presentation, hopefully he won’t be too big for next years Thinking Digital…
Jennifer’s presentation was special for me because my ex (Sarah) was also into Epidemiology. Not only that Sarah was the person responsible for the TB register in London and we would regularly talk about how TB was a massive killer and unfortunately no was talking it very seriously. A lot of the terms and methods Jennifer described were strangely common to me and I can only guess it comes from Sarah.
Jennifer did also make reference to the fact that she started a A-Z book of diseases which Tom Scott and a few others put together in this great animation in a matter of days.
Every year theres one talk which gets me very excited about what were learning about ourselves. Last year it was eat to defeat, this year its the Connectome. Sebastian is uncovering how the brain is wired and with it how things like autism might be caused. The problem is the brain is just too dense and trying to track the connections is a very manual job. But if you can gamify and crowd source it, would it be a easier problem to crack? Well thats what Play.eyewire.org is all about. Sebastian is after better ways to make the game more fun and more interesting. I might be able to help.
Between Alan and Magnus I was really getting the feeling my thoughts around disruption and future thinking are maybe much more relevant than I had imagined. Letting the legacy die was a theme through out…
Where Alan got me was the “putting economic value on every aspects of human existence is a very bad idea, deconstructing the human is not a good idea.” This ties nicely with my thoughts about online dating and trying to understand what is chemistry? I think this is also when I wrote in my evernote notes, that I’m going to put forward to Herb a epic look at online dating and love as a presentation for maybe next years Thinking Digital.
My manager Adrian, says its clearly not BBC when I talk about love/sex/dating but if you dig a little deeper. What I’m actually doing is trying to deconstruct these notions. Maybe I am deconstructing what it means to be human in a clumsy way when I do events like Relationships 2.0 (Thur 7th at FYG Deli). I know for a fact I’ve had arrangements with people about the events and my dating experiences and actually what there getting at is the deconstruction of human emotions?
Plenty to think about but Alan did leave these points to think about…
- Change the pattern, the limits of our language is the limits of our world
- Adaptive go beyond the conventional
- The default setting is open, the world is open.
- Participatory culture, not social media.
- Craftsmanship. Is what we do good for us all?
- Seek epic wins, transformational wins
Other notable speakers…Tom Chatfield, Zach Lieberman, Rosanne Bachman, Simona Francese, Peter Fitzgerald and Jessica Latshaw for some great music (love her deep smoky voice!)
Like the Future Everything conference, there is so much more I could write about and I have a lot of notes to follow up in my evernotes. It was an amazing conference and I’d say out of the 5 maybe one of the best by a little bit. Everything just gelled from the section tagslines to the application Gospalware created for the conference. Having the sponsors down in the tea and coffee area instead of the barber room.
My only gripe is not having the Dinner next door to each other like usual and not being able to ask questions. I also wished I could have gone to some more of the university events but had to choose one over the others.
If this event doesn’t put Thinking Digital on the map for conference goers in the UK, I don’t know what will!?!?
Here’s to Herb, Codeworks, the sponsors and everyone I met during the week… To the next 5 years!
Official photos and my own creative commons licenced photos