Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser. Can be found at cubicgarden@mas.to, cubicgarden@twit.social and cubicgarden@blacktwitter.io

Welcome to the world of the implicit

Advertising?

A while back I wrote a blog about how implicit data is the dark matter to the explicit. I also write about it in my wired/tired/expired post.

Well I thought its about time I started writing why the implicit is so rich and may become the dominating model in the future. Of course if you know anything about me and the BBC R&D project Perceptive Media, I have an interest in this area, I actually talked about context before but didn’t really make it clear that context is a part of the implicit dataset.

It started with personalised ads, currently sits with Google Now and ends with the end of internet advertising as a thing.

Yes I said it… The end of advertising… (which isn’t the same as the end of marketing btw)

Most people now prefer targeted advertising than wholesale advertising but hate the idea of minority report’s advertising nightmare. What was missing was the context.

Duhhh… In the future, surely a smart advert wouldn’t show tom cruise cars and expensive gifts while he was running down the shopping centre trying to escape. Yes it sounds pretty dumb when you add the context to the scene. Maybe showing Tom visions of holidays and trainers would make much more sense.

The end of advertising might seem a little premature but look at Google now. Then imagine Google now serving up adverts instead…

Double Duhhh… of course Google will be using the same algorithm to serve adverts if it can be proven to be even a slight bit more effective.

Although its far from perfect, the fact is with enough data and a insight into your context and implicit motivations. Google really can start to serve up adverts for things I want before I realise I actually want it (sounds freakish but its already happening). And if that fills you with fear, you better get ready as its not easily stopped. This might rely on the likes of our government not being greedy and short sighted, actually reflect the good of the people who put them there.

I’m thinking about a future where its too expensive and too inefficient to do the mass/wholesale advertising…A future where adblockers and VRM – Vendor Relationship Management is the norm, people pay to never see the adverts not targeted at you. Yes a bit of a dream but you got to dream a little bigger darling.

I have been using the term, Micro Data which is a specific part of the Big Data puzzle. Micro data is the implicit data, the data which is personal and we generate all the time. Its that Microdata which will power the next generation of services, apps and products. You can clearly see why I’m at the Quantified Self conference…

Soundclouds dispute grows up… a bit

One of the my big issues with Soundcloud was the dispute process…

Well it seems to have grown up and learned a trick from Youtube.

Our automatic content protection system has detected that your sound “The impossible wall of trance mix” may contain copyright content. As a result, its publication on your profile has been blocked.

You can dispute this report, if you believe the copyright content has been mistakenly identified or if you have obtained all the necessary rights, licenses and/or permissions to upload and share this material on SoundCloud.

Please do so by filling out our dispute webform at the following link:https://soundcloud.com/settings/disputes/

Unlike before you can dispute it but of course its hard to understand which part is being disputed in a mix… So its not exactly great…

You must’nt be afraid to dream a little bigger darling

Times Square, Inception style

[SPOILERS  below! You were warned!]

I am a total sucker for films which need you to think a little bigger.

You think its so big and then you square it to get an idea of how big things really are… Some would suggest these type of films are either too complex or too up themselves.

  • Inception – The king of all… Confusion and levels of visual and mental complexity which had most people scratching their heads. Inception isn’t overly complex to those who have ever had a vivid dream. But once you get your head around the first leap that you can control dreams, your greeted with the easily digestible fact you can have dreams inside of dreams. But there serious consequences too.
  • Trance – My new love in this type of film. Having gotten hypnotherapy myself, I understand the power of suggestion, having  gone wrong or is it right? Must be watched twice at least to see all the subtle clues of whats really going on. From a robbery to a film about abuse and personal spirit. Trance makes you think outside the box.
  • Revolver – Most people hated this movie because they expected something like lock stock and snatch. What it creates is a world told from our anti-hero’s point of view. You start to question whats actually going on. After much introspective it becomes clear the characters he thinks are his savour are actually his cell mates with far too much time on their hands, mater minding a plan which out smarts not only him but his nemesis. The game is discussed in detail and the chess metaphors are spot on.
  • Primer – A film so complex it comes with its own timeline. What makes Primer so special is if your not really watching, you may miss the very suttle clues to what on earth is going on. Unlike Revolver, Trance or Inception, you don’t get a sense of how epic this film is from the usual visual or audio clues were use to. Its easy to watch it and shrug your shoulders wondering what the big deal is about. Once you step outside the box and think that your actually watching one of the copies/timelines (can’t think of a better name) not the first instance your on your way questioning everything your being visually fed.

I love them and just like those famous words in Inception… You must’nt be afraid to dream a little bigger darling

Upgrading the Pacemaker’s hard drive

2013-05-04%2011.16.39

Been doing some of the odd jobs I’ve been meaning to do.

One such task was finally buying the right SSD from Amazon and replacing the old Pacemaker hard drive.

I was looking at the pacemaker forum where someone posted how they replaced their original hard drive with a Solid State Drive (SSD). So after much time I decided to buy the Kingspec 1.8inch drive from Amazon. Its only 64gig big but to be honest with the old drive I was only using 32gig anyway.

For those thinking about doing the same theres a number of things to bear in mind… You need a ZIF 40-pin SSD/PATA Solid State Disk (MLC type). Zif is the connection and its a ribbon connection like you see on motherboards.

Everything was pretty straight forward till it came to putting in the new drive.

Oh crap I ripped the ribbon!

As the forum post wrote…

DO NOT MAKE THE SAME MISTAKE I DID AND RELEASE THE ZIF RIBBON FROM THE ACTUAL PMD MAINBOARD ITSELF! IT WILL MAKE YOUR LIFE EASIER IF YOU LEAVE IT IN PLACE AND ATTACH THE NEW HARD DRIVE TO IT!

Well somehow I started to rip the ZIF ribbon when moving the drive about and so I was forced to use the longer version which came with the SSD. That extra length is a real pain as you have to fold it without breaking it when putting the device back together.

PATA ribbon in the way

Carefully I put the whole thing back together and as the post says, it came on and complained the device needs a firmware update. After doing that and loading all the music back on to the device from the pacemaker app I was back in action again.

To date everything has worked and the battery life is much better than with the hard drive. Things seems a little more punchy too, so menu updates, etc are a tiny bit quicker (but it was already pretty quick). Can’t wait to put in the new battery and boost that up too.

Hard drive restored

As you can see in the photo, I’m planning on replacing the battery at some point. The battery seems easier but will need some soldering as the one I got has no connector. From the forums it looks like the battery is a 3.7V 1600mAh lithium battery Polymer while the one I got from ebay is a 3.7V 1000mAh lithium Battery Rechargeable Polymer Li-Po. The hope is that my pacemaker battery which back in 2007 lasted on average about 5hours but only last 30-40mins now will jump to about 3-4hours with 1000mAh.

Someone once said, are you a misogynist…?

What's Wrong With You? Are You A Misogynist?

Love the project Someone Once Told Me.com and I had my own photo taken for the project.

The story is so odd and to be fair it was a very long time ago during those Crazy “Nappy night” days in Odyssey, Bristol (for those who have known me that long).

“I was in a nightclub in Bristol, where I was born. I was quite young and when you’re young it’s quite hard to talk to women. Most of my friends were just talking to girls. They pushed me into talking to a particular girl so I did. So I went up to her and said ‘So, did you see Brookside last night?’ She said this to me in reply, which was completely bizarre. I just had this look on my face like ‘What?’ Then she just walked away. I was like ‘Great. Never again.’

The story is true and I swear thats what she said, its not even like I didn’t hear her, I heard her loud and clear. Maybe she got the word mixed up but she certainly said it.

Of course I’m not a misogynist, my mother would nail me to the wall if she ever thought I was. I have worked alongside and for many woman in the past and even now. Not only that ask all the woman I dated if they sensed something slightly misogynistic about me. I honestly don’t think a single one would say, “actually there is something to it…”

If I remember correctly I think she was expecting something corny from me and when it didn’t come, she just found it odd and blusted out with the question before she walked away in shame, realising she had slated a guy for talking to her in a more human way than most.

The comments and Twitter are there if you agree with what this woman said to me…

Expecting a certain person to tweet, “sort out your problem with woman, Ian!”

Samsung Galaxy Tab 3 or 7+

Galaxy Tabs

There is something funny going on with Samsung Tablets… I swear the 7inch Galaxy tab line up is almost exactly the same every year… Actually the only thing which seems to change is the operating system?

The new Galaxy Tab 3 has the exact same specs and screen resolution as the Galaxy Tab 2, and that is very similar to my own Galaxy Tab 7+

I’m sure my Galaxy 7+ running CyanogenMod 10.1 is the same as the Galaxy tab 3.

Galaxy Tabs2

Woman speakers at conferences

I had the pleasure of attending the one day barcamp nicknamed bracamp… It was a interesting take on a barcamp and although I signed up originally because Laura was a sponsor, decided to go ahead when  Hwayoung said she’ll invite me (you know the rules of girl geekdinners, woman can only invite a guy)

Anyhow I ran a session talking about a number of things including what is a geek… Somewhere in the running order I attended something which got me speaking up about woman speakers.

I know this has been all over the news about what happened in a conferences in the states but I wanted to echo Samantha’s thoughts…

Diversity in tech is good. And not just for the sake of it, but because we need. more. techies.

I won’t disagree, but its not just techies we need… We need people who think differently…

There are two reasons why a diverse audience and speakers should be at least somewhere halfway down the agenda of any conference or panel discussion: First, diverse speakers represent a diverse audience, making minorities feel more welcome, thus potentially helping with increasing participation. Second, speakers from a different background might (might!) bring a different point of view to the conference, which helps making talks and panels a lot more interesting.

Yes it was a great idea having the girl geeks in residence at BarCampMediaCity and really worked for that event. I won’t lie, its good to see more people like yourself around and at Tech events its usually very bad.

In my opinion, at least “being aware of the issue” and making some effort is okay. If it turns out that no woman submitted a proposal and all the female speakers you’ve asked decline the offer, well, that’s bad luck.
digging for diversity can also be frustrating. It’s incredibly hard to convince non-white-males-aged between 25 and 35 to attend any ‘mixed’ event.

Yes I have felt this first hand.

I ran a series of event and for one of the last ones before it ended. One of them was a ignite style event. As you can see all the speakers are male but I tried to balance the speakers with women. I sent emails out and spoke to many woman about taking one of the spots. I must have contacted about 20+ woman for a couple places in the line up. I have the emails if anyone wants to do a freedom of information request on me (go ahead).

I even lost my cool a tiny bit with one (sorry to say and I did apologise moments later) who I know very well and knew could easily do it with a bit of a push, so I gave her a bit of psychological big up and even that didn’t work. I was willing to spend time with the lady in question to make sure she felt comfortable and happy about everything (because it would be the right thing to do), I think I need to find another way to encourage woman to get involved in future.

Any thoughts? I’m all ears… as always!

Talking at Thinking Digital 2013

Ian Forrester, Show and Tell

3 years ago I was meant to stand up at Thinking Digital and call an end to BBC Backstage, although I bet my reasoning wouldn’t be so well reasoned back then due to the obvious. A year before that I had the honour of speaking at Thinking Digital the next generation (a one day event aimed at young people of school age to twenties) and just after that hosting the makers workshop/panel. But having been at Thinking Digital right from the start, I had made talking on stage at Thinking Digital one of my aspiration in life.

Now I’m sooooo excited to announce I will be talking at Thinking Digital about one of my favourite subjects right now – Perceptive Media.

I will be sharing the slot with Adrian who will talk about BBC Connected Studio, like a phoenix rising from the end of BBC Backstage and BBC Innovation Labs.

I have been planning a different type of presentation from my usual one I did everywhere last year.

Expect short sharp and pretty intense… On top of that I’ll be showing something which we believe is a worlds first.

Yes your not going to want to miss this years, Thinking Digital conference…