Public Service Internet monthly newsletter (Sept 2026)

What happens when the entire economy is a scam, with a large mobile phone stairing down at its user
Via: https://yourbrainonmoney.substack.com/

We live in incredible times with such possibilities that is clear. Although its easily dismissed reading Zuckerburg’s deranged superintelligent AI future post, hearing about pagers leveraged for data breach and what could ever go wrong?

To quote Buckminster Fuller “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.“

You are seeing aspects of this with the EU finally embracing open source as part of sovereignty, Chicago public media launching a city wide social network with New public and will Meta’s settlement finally make the difference we need for traditional social media?


The reality of not believing what you see is here

Ian thinks: This interview with GetReal is honestly incredibly difficult and NSFW listen to. It certainly digs in to how the AI tools from the likes of Grok and Meta is have not only caused the deep-fake dilemma people have predicted for years. But also a crisis for those trying to report and stop them.

Disinformation and fear fuelled deaths

Ian thinks: On a similar point, Channel 4’s breakdown of what happened in the Ceuta migrant crisis, is a good solid watch. Watching it made super clear how disinformation is a real killer and how clearly thoughts about its weaponisation has long become a reality. Sadly its only going to get far worst.

The Surveillance as standard

Ian thinks: The EFF, are great for tools which help so many people understand the nuances of the digital surveillance state we find our selves in now. I would love to see tools like this become something which is shared with others organisations across the world.

Rethinking social software with Blane Cook

Ian thinks: I have a lot of time for Blane, I have come across he quite a lot and his thoughtful mind is perfect for this conversation. A little bit of what Twitter could have been but not the nostalgia nonsense I occasionally still here, but forks in the road where decisions could have made something much closer to what social looks like now.

One good thing going right

Ian thinks: This short TED talk is a reminder there is hope and there is a way forward, even when things are clearly not great.

Which end of the centaur are you?

Ian thinks: This interview on Jon Steward’s weekly show with Cory Doctorow is full of amazing insight about our lives with AI. I only started reading Doctorow’s Reverse Centaur’s Guide to Life After AI, but I won’t lie I budged it to the top my reading list after watching this. Even if you are fed up of hearing about AI, this is a must read.

Public media and social networks?

Ian thinks: The digital public space or the public service internet. Both have been tried but like always, its about the timing. Maybe New_Public have it right this time? As there are a lot of events in the states which could really need stronger local news and communities. One to keep an eye on.

IKEA marketspace a good move or centralisation?

Ian thinks: I respect the points about trusted place especially when looking at the awful nightmare of Facebook marketplace. IKEA seem to be doing a solid for buyers and sellers. However I wonder about the centralisation of this all. There is a number of power plays they could put into action but time will tell, how successful it will be and how much control they will unleash? Dare I say enshittification…?

Is someone you know part of the grift economy?

Ian thinks: Following the Louis Threoux documentary about the Manosphere, the notion of grifting became a lot more common to most the internet users. Grifting isn’t anything new but the ecosystem which has grown around it is something super charged by the physiological super weapons of Gen AI. As usual the companies and people selling the tools are also benefitting off griffters. Just like people selling shoves during the gold rush.

Hetrosexual dating is broken beyond repair?

Ian thinks: As someone writing a book and building a new type of system to make connections more meaningful; I have found a lot of discussion about how straight dating is broken beyond repair, including one from the same Vox channel. This interview summaries a lot of the thoughts I have about this space. Yes its slightly broken (always was) but its turned up to 11 and echoed by the internet/social algorithms. Its not good and its a clear example of the real human effects, adding to the loneliness epidemic; even in part.


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Which projector fits in my flat?

My home cinema setup

I love home cinema and the idea of a projector is one of those things I always wanted but couldn’t afford. A while ago I (well my friends wife did and I helped) put up a white Tupplur blind from IKEA. Then I bought a really cheap XGA projector.

It kind of works but I have to put the projector on the coffee table and quite high. As its XGA (1024×768) and not even WXGA (1280×768), the picture is cut off when playing a film and of course its analog inputs only which is a real pain. So finally its time to get a new projector.

This should be easy but I realise I might be asking for the impossible?

  • Full HD 1080p projector
  • HDMI inputs
  • Less than £500
  • The ability to beam 4 meters and fill but not over shoot a screen of about 2.55m diagonal (2.1m width x 1.45m height)

The last part is the biggest issue, the current projector over shoots the screen massively and the only way I can make it fit is with a telephoto lens I bought recently.

The macrolen attached to my old projector
Telephoto lens attached to my current projector

So I’ve been looking up throw distances, and it seems to be roughly the meters I want the projector away (4 meters) divided by the second number in the projectors ratio (usually something like 1:62). The number resulting is the width of the image.
For example the perfect number is 4 meters divided by a nice projector throw ratio like 1:1.9 gets you 2.1 meters at 4 meters distance.

Theres lots of projector calculators online, I’ve been using this one. They are great but when looking up projector prices in the UK, its always difficult to get the throw ratio. This is important because even if projector central can filter by throw and other things, the prices are all over the place.

The telephoto lens in effect

After much looking, comparing and searching (I’m surprised theres no way to compare this type of data easily actually, the best site I found for this is Projector Central which allows you to search based on key features). I decided to order the Optoma HD143X HDMI 3000.  I’ve decided to give it a try and be prepared to use a telephoto lens again to get the picture down to a reasonable throw size. Searching and comparing was eating up my time, when I should have been doing other things. So I’m glad that all done now and just happened to nab one as the price went up again. One of the online retailers had not changed their price quick enough, luckily for me.

Worst comes to worst, I could always get a bigger blind, setup a white sheet or just send it back and go looking again.

Fingers crossed it will fit perfectly, otherwise another trip to IKEA is on the cards.

The dyslexic success which is IKEA

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It was Zoe who pointed me at the secret taxonomy behind IKEA’s product names. I always knew there was something behind the product names but had no idea it was all the idea of a dyslexic man thinking about the world and where things fit within it.

Bookcases are named after professional occupations (Expedit means shop keeper) or boys’ names (The bestselling Billy bookcase is named after IKEA employee Billy Likjedhal). Outdoor furniture is named after Scandinavian islands (Äpplarö an island in the Stockholm archipelago and Västerön is in Aaland). Rugs are named after cities and towns in Denmark or Sweden (Ådum, Stockholm, Silkeborg), while bed sheets, comforters and pillowcases are named after flowers and plants. (Häxört or circaea lutetian is an herb in the primrose family).

The rules for naming were devised by IKEA’s founder Ingvar Kamprad, who struggled with dyslexia and had trouble remembering the order of numbers in item codes.

This lead me to find out more about Ingvar who I knew had a checkered background, especially with the Nazis.

I didn’t know he was dyslexic but this strikes such a cord.

One day, it is reported that Ingvar Kamprad overheard one his draughtsman (a kind of designer or engineer) named Gillis Lundgren. The man had difficulties fitting a table into a transport. After many unsuccessful trials he shouted out loud: “Oh God! Let’s pull off the legs and put them underneath!” Ingvar Kamprad understood that his employee was correct in his assessment of the situation. Moreover Kamprad understood the potential of this remark.

Soon afterwards IKEA introduced new product lines of furniture which were designed to be sold unassembled. In this way the cost for manufacturing (no more assembly) and logistics (standard transport costs due to optimized measures) could be reduced significantly.

Great insight, which started a great business… Should have known

 

The screen is kinda up or rather down?

Cubicgarden's home cinema

Thanks to a friend’s wife, we were able to get the IKEA tupplur projector screen up today (its really a 2 person job). On the evening I set the little panasonic projector back up and tried out Inception (what better?)

It works just as Ikea hackers and AV forums suggested and after another trip to IKEA, they finally had a extendable rod (they never had one previously) to pull the whole thing down. Unfortunally due to the change in living room layout, I can’t really have the projector on the bottom of the coffee table anymore (there is only so far keystone will go). But once positioned on top of the table and after dropping the resolution down to XGA instead of 1080p (the projector doesn’t really support anything over 1024×768 and tends to cut off the rest, but at least my Kodi machine outputs the same image to both outputs, meaning I don’t need to unplug or blank one screen each time)

So with all that in mind, there is one problem. The screen doesn’t seem to pull back up. This looks to be a problem that might mean refitting the screen again.

In the meanwhile, I’ll be standing on a the step ladder pulling the screen back up!

Ian’s home cinema starts here…?

Ian's home projector test
Testing using Inception of course…

I have always been a fan of home cinema and had a pro-logic cinema setup way way back. Heck I even remember when I bought my first DVD player (Creative Encore 5X) and use to buy Region 1 DVDs for upwards of £30. It was great when I finally got a Dolby Digital cinema receiver. Must have warn out my first DVD from Amazon, Twister.

Anyway I just bought a second hand projector so I can finally have cinema nights at mine. I did consider getting a bigger TV but honestly I don’t see the point. Its not like I’m bothered about 4k and I already have a 3D smart TV and never used the 3D or Smart feature ever. I mean why bother when I got KODI (new name for XBMC) and a Chromecast just incase. I’m also not keen on getting a much bigger TV as it blocks the great view I have of Manchester. So a projector and screen made a lot of sense.

The projector I bought is a small Panasonic PT-AE100E and can support 720p and 1080i resolutions over VGA and Component connections (no digital connections at all). Its not bad, little noisy but compact.  I tested it on my black blinds but I’ve already got plans to get the IKEA Tupplur at 180cm wide. Looking at IKEA hackers I’m certainly not the only one.

  • Films – check
  • Kodi box – check
  • Home Cinema receiver – check
  • Projector – check
  • Pull down projector screen – need to order
  • New corner sofa – need to order
  • Popcorn maker – check
  • Friends to enjoy everything. – TBC 🙂

Look out for Ian’s home cinema nights soon… not quite a dinner party but its close enough.

Ikea hacker, turn your studio flat into a one bedroom apartment

The new look room

I saw this on Ikea Hacker the other day while reading my Kindle.

A guy converted his studio flat into a one bedroom flat using the PAX sliding cupboard. The exact same one I got at home in my new place.

I can’t imagine anyone wanting to have their bed in their living room, so we started to brainstorm. We discussed ever type of foldaway bed and room divider. Then we found IKEA’s PAX sliding cupboard doors.

I wish I was better at the DIY but I’m rubbish. I had to pay a guy to put up my shelves in the kitchen the other day. But hey we can’t be good at everything…

This is what £1800+ worth of IKEA shopping looks like

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The sad thing is although it was quite stressful getting the boxes neatly on to the 6 shopping carts (maximizes space otherwise I would need even more) I actually quite enjoyed it till I saw the bill at the end! By that point I was beyond caring…

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All that shopping was just the big stuff that I couldn’t carry home on my scooter. Tomorrow i’ll get the stuff which I can easily fit in a car, such as rugs, bins etc. I don’t expect it to be anywhere near the amount I spent today

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