Public Service Internet monthly newsletter (Aug 2019)

The Cleaners film

We live in incredible times with such possibilities that is clear. Although its easily dismissed by looking at the state of democracy around the world and closer to home. To quote Buckminster Fuller “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.

With a focus on new models in business, technology, society, policy, processes, etc. I present my public service internet newsletter.

You are seeing more people thinking more critically about the power of public services to transform society again.

Don’t forget if you find this useful, you will find “Public Spaces, Private Data: can we build a better internet?” at the RSA London on 21st October  2019, right up your street.

 

Well-being the real metric which matters

Ian thinks: Sturgeon is part of a growing momentum, rethinking what’s important and coming to the conclusion; in the internet age our adoption of attention is very badly broken.
Found via Lianne

The Technology of Better Humans from the founder of the hashtag

Ian thinks: Chris Messina is always a good thinker and the idea of emotional technology by emotional intelligent entrepreneurs is very timely.

Facebook Libra deep dive with someone who knows what they are talking about

Ian thinks: After the dust has settled, a detailed look at Libra from the point of view of someone who understands Libra isn’t a cryptocurrency, no matter what others have said.

The founder of Scruff on breaking up with Google

Ian thinks: Eric gives a compelling rational why he stopped using Google ads; siding with his users against short term profit growth in favour of safety and the support of his users.

Black Hat & Defcon hacking conferences in 12-15 minutes

Ian thinks: Its fascinating to see the diversity of hacks and vulnerabilities in everything from security doors, printers, voting machines, cars and even canon DSLR cameras.

Why we need to think public transport even more in the age of driverless cars

Ian thinks: There is so much focus on individuals in driverless cars, however its public transport and last mile transport which can make the difference to peoples lives in our future cities.

You only need 1000 true fans?

Ian thinks: I have been revisiting alternative business models and was intrigued to re-read Kevin Kelly’s thoughts in the light of recent concerns over attention. Still holds weight I feel.

From Pixels to DNA, biotech needs a careful hand

Ian thinks: One place I certainly don’t want to see the “Move fast and break things” ideology is with genetic engineering.
Whole interview with Bryan Walsh

Have you ever thought about the people who moderation that other content?

Ian thinks: This slow moving documentary opens your eyes to the reality of content moderation and the absolutely awful side of the modern web we all use without too much thought.

The Mozilla Festival is finally moving out of London

Ian thinks: Mozfest moving out of London a few days before Brexit is ominous, however the strategy of moving location every few years is a good idea for all including Mozilla.
Learn more and get involved

Welcome to the world of the implicit

Advertising?

A while back I wrote a blog about how implicit data is the dark matter to the explicit. I also write about it in my wired/tired/expired post.

Well I thought its about time I started writing why the implicit is so rich and may become the dominating model in the future. Of course if you know anything about me and the BBC R&D project Perceptive Media, I have an interest in this area, I actually talked about context before but didn’t really make it clear that context is a part of the implicit dataset.

It started with personalised ads, currently sits with Google Now and ends with the end of internet advertising as a thing.

Yes I said it… The end of advertising… (which isn’t the same as the end of marketing btw)

Most people now prefer targeted advertising than wholesale advertising but hate the idea of minority report’s advertising nightmare. What was missing was the context.

Duhhh… In the future, surely a smart advert wouldn’t show tom cruise cars and expensive gifts while he was running down the shopping centre trying to escape. Yes it sounds pretty dumb when you add the context to the scene. Maybe showing Tom visions of holidays and trainers would make much more sense.

The end of advertising might seem a little premature but look at Google now. Then imagine Google now serving up adverts instead…

Double Duhhh… of course Google will be using the same algorithm to serve adverts if it can be proven to be even a slight bit more effective.

Although its far from perfect, the fact is with enough data and a insight into your context and implicit motivations. Google really can start to serve up adverts for things I want before I realise I actually want it (sounds freakish but its already happening). And if that fills you with fear, you better get ready as its not easily stopped. This might rely on the likes of our government not being greedy and short sighted, actually reflect the good of the people who put them there.

I’m thinking about a future where its too expensive and too inefficient to do the mass/wholesale advertising…A future where adblockers and VRM – Vendor Relationship Management is the norm, people pay to never see the adverts not targeted at you. Yes a bit of a dream but you got to dream a little bigger darling.

I have been using the term, Micro Data which is a specific part of the Big Data puzzle. Micro data is the implicit data, the data which is personal and we generate all the time. Its that Microdata which will power the next generation of services, apps and products. You can clearly see why I’m at the Quantified Self conference