Louis Theroux shows the geeks have won, for how long?

Louis Theroux: Selling Sex

I saw this piece from the independent and thought it was fun to read. Mainly because I thought throughout is the geeks have won.

But what is it that makes him quite so alluring? After all, Louis is not someone who immediately screams “heartthrob”. He’s a slowburner. A man of the pulled pork variety. A lamb tagine. A put-it-on-at-80-degrees-and-leave-it-to-simmer. But if you’re patient enough you will see beyond his slightly gawky posture to a man with a jawline so square you could dice vegetables on it.

He reminds me of those slightly confusing crushes that develop so slowly you don’t even notice them. Like that nerdy guy you sat next to in history class. The one you initially disliked because he says “that’s an ad hominem argument” so often. And then he goes to university and gets a nice pair of glasses and you kick yourself when you see his girlfriend walk around the corner and she’s Suffolk’s answer to Natalie Portman.

Theroux is proof that humans often want what they’re not supposed to. Not all heroes wear capes; not all hunks wear six-packs.

Ok seriously now, I find this Interesting…

However although while talking to my partner about this, I remembered this kind of talk previously in the 90’s. Who remembers the new man? Which brought rise to Lad culture. Who could forget magazines like Loaded. Ironically I was listening to the independent post while I walked past the office of Lads bible.

There is a ton of paths to head beyond this (although I’m so keen on the language used), but I wonder if the time of the new man is actually now? During the last throws of toxic masculinity, the thankful rise of feminism and the realization we all need to evolve together.

The whole notion of gender is so broken and maybe unlike in the 90’s when we couldn’t even utter words or thoughts like transgender or transsexual. Now has to be the time, you only have to look at what Grayson Perry has been up to over the last decade.

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.