I heard the term but never really understood what the Proscenium Arch actually was…
In his 1997 book “Architects of the Web,” Rhapsody founder Rob Reid calls this phenomenon “shooting the proscenium arch,” referring to the “proscenium” that frames a traditional stage. It’s the idea that when new technology arrives, the first thing people do is try and force old technologies onto the new format. He writes:
“The proscenium arch has many forms, and it lurks at the birth of all media. Early radio broadcasters whose announcers read directly from newspapers were shooting the proscenium arch. TV broadcasters who pointed their cameras at chitchatting radio announcers were shooting it as well. But the proscenium arch’s day always passes quickly, as familiarity with a new medium grows, and content evolves in directions that its earliest pioneers could not have foreseen.”
