Colour in the right context

Colors of Deepawali

Stowe Boyd reflects on MG Siegler’s color experience in a bachelor party in Mexico

Maybe the $41M pre-launch injection of capital has sucked all the oxygen out of the discussion about the app. A bunch of folks were using it at the recent Podio launch party in San Francisco, and we all thought it was cool as hell.

Color really shines in a setting of maximum social density and activity — like parties, concerts, or conferences. It may be equally interesting to use in a voyeuristic way in areas of high population — like wandering through Soho — if there are enough hipsters around to give you their perspective via photostream.

It won’t displace other photo sharing apps, like Instagram, but it will change the way we experience the most socially rich events.

Absolutely, color in the right environment could be interesting and even useful. Now we know how there doing the proximity/matching. It makes total sense that you need to be in a venue which is used for a shared experience (or as stowe calls it maximum social density) like a club, bar, conference, concert, etc. If (and it seems like it) this is there patient pending technology, then there is absolutely no doubt that there will be other proximity photosharing services popping up real soon..

The concept of proximity based photosharing is going no where, but I think color certainly is. To be honest, I’m just happy to be able to use the correct spelling of colour again *smile*

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.