You are irrelevant…

apple Ipod billboard

I was talking to one of Emma's friend on a night out in London a while ago and we got talking about my theory of Steve Jobs control of Apple (still to be written I guess). Anyway we got around to the ipod and I suggested that before the ipod, Apple was all about Thinking Differently

Now its not about thinking anymore its about you being irrelevant now.

The more famous commercials and print advertising featured dark silhouetted characters against bright-colored backgrounds. The silhouettes are usually dancing, and in television commercials are backed by up-beat music. The silhouettes are also usually holding iPods and listening to them with Apple's supplied earphones. These distinctively appear in white, so that they stand out against the colored background and black silhouettes. Apple seems to change the style of these commercials quite often depending on the song's theme or genre.

Yes you can also be the dark silhouette, a mean-less thing to hang a ipod off? Well thats the way I see and Emma's friend did actually agree with me. Its not very suttle either… I mean what other adverts have you seen when they have blacked out the person? Imagine a wii advert with a black silhouette? Car advert with a silhouette driving the car, hell even a drinks company advert with silhouettes? Yes it might sound all wrong to some of you and maybe some will say its just good advertsing. But good advertising works by getting in deep and making you feel inadaquent or in other words irrelevant right? The ipod adverts are just less suttle.

Yep your irrelevant get use to it, or change it.

right shall I close the comments?)

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Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.