Toothing becoming popular

Sarahs American friend Birch keeps me updated on the toothing craze going on in London. Bizarre because I obviously live in London but avoid turning my bluetooth devices onto discoverable due to the blue snaffing flaw. Anyway I'm usually stuck in a ebook with my headphones on most of the time to be thinking about replying to any text messages.

The interesting thing about the last article Birch sent was the commercial aspect of toothing.

Dario Betti, of the British-based consultancy Ovum, said bluejacking had really taken off, helped by the fact the service was free. The element of the unknown, that you are connecting to someone around you that you might not know, it's a novelty factor that is helping it to start, he told Reuters.

I'm already starting to imagine toothing in bars and clubs. Not quite sure how money can be made of toothing quite yet. But maybe there might be something to be made about getting people together. Ah got an idea… What about meetup to get people together of a simular interest but in places like trains and tubes. Then the toothing can take place. For example meetup on the Bromley south to Victoria via Beckenham. Toothers can then move from carrage to carrage looking for others with bluetooth discovery till victoria where the public toilets or bars await. Those who couldnt wait will end up else where…

I'm also thinking about flashmobbing with toothing for slow but emerging crowd flocking. Sure smartmob's Howard Rheingold must have thought about it before.

Comments [Comments]
Trackbacks [0]

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser. Can be found at, and