More magic leap thoughts

I have been aware of magic leap for ages but since Dave sent me the piece about magic leap; I’ve been looking at more of their work and approaches.

This is when I watched the recording of Graeme Devine at the games for learning summit.

The over all idea of mixed reality I certainly would agree with… The important part is talking about worlds and experiences. Nothing about screens or devices. I would suggest the statement…

MixedReality-300x252

Mixed Reality is the mixture of the real world & virtual worlds. So that one understands the other. This creates experience that cannot possibly happen anywhere else.
– Graeme Devine

…as the Moon shot.

It certainly something I’m also thinking a lot about when it comes to perceptive media. Experience which are simply not possible. The only way this is possible is with the combination of the real and virtual/media world. I’m still inspired by some of the thinking behind alternative reality gaming; mixing reality with directed and scalable experiences.

I also found their company ethos of…

  • People are first
  • What we make will be better, not always new
  • The experience really matters

Quite interesting…

Author: cubicgarden

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.

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