More magic leap thoughts

I have been aware of magic leap for ages but since Dave sent me the piece about magic leap; I’ve been looking at more of their work and approaches.

This is when I watched the recording of Graeme Devine at the games for learning summit.

The over all idea of mixed reality I certainly would agree with… The important part is talking about worlds and experiences. Nothing about screens or devices. I would suggest the statement…

MixedReality-300x252

Mixed Reality is the mixture of the real world & virtual worlds. So that one understands the other. This creates experience that cannot possibly happen anywhere else.
– Graeme Devine

…as the Moon shot.

It certainly something I’m also thinking a lot about when it comes to perceptive media. Experience which are simply not possible. The only way this is possible is with the combination of the real and virtual/media world. I’m still inspired by some of the thinking behind alternative reality gaming; mixing reality with directed and scalable experiences.

I also found their company ethos of…

  • People are first
  • What we make will be better, not always new
  • The experience really matters

Quite interesting…

The perceptive media moon shot

Again and again I hear people ask the question. What is the moon shot?

Usually its related to a project idea, and they are asking for the trajectory target?

Well with the lens on Perceptive Media, which I believe is the future of storytelling. The kinds of storytelling which touches and engages at such a deep level. Canus said life should be lived to the edge of tears (I assume happy & sad).

The moon shot is the lucid dream

“Immersive works of art or entertainment are increasingly not content to simply produce a new range of sensations. Instead, they often function as portals into “other worlds.” Erik Davis