I have been aware of magic leap for ages but since Dave sent me the piece about magic leap; I’ve been looking at more of their work and approaches.
This is when I watched the recording of Graeme Devine at the games for learning summit.
— Ian Forrester (@cubicgarden) September 1, 2016
The over all idea of mixed reality I certainly would agree with… The important part is talking about worlds and experiences. Nothing about screens or devices. I would suggest the statement…
Mixed Reality is the mixture of the real world & virtual worlds. So that one understands the other. This creates experience that cannot possibly happen anywhere else.
– Graeme Devine
…as the Moon shot.
It certainly something I’m also thinking a lot about when it comes to perceptive media. Experience which are simply not possible. The only way this is possible is with the combination of the real and virtual/media world. I’m still inspired by some of the thinking behind alternative reality gaming; mixing reality with directed and scalable experiences.
I also found their company ethos of…
- People are first
- What we make will be better, not always new
- The experience really matters