Little social test, how men on tinder react to makeup?

graffiti, Shoreditch
Tim is once again on a roll with this  little test of the effect of makeup on profile pictures in the domain of online dating. Or how men on tinder reacted to three different levels of makeup.

As many of you know, on Tinder you cannot view any reciprocated likes (matches) until you indicate your interest in that person by swiping to the right. So, when planning my experiment, I decided to swipe right for the first 100 suggested matches per account, then allow one hour afterward to see what kind of messages and matches it turned up. I then counted the reciprocated likes, messages and ages of my matches to see any general trends when it came to my level of cosmetic “enhancement.”

To be clear this isn’t a scientific in anyway… but the results did surprise me and the conclusions were slightly interesting… I say slightly…

Despite my reservations about the entire concept, however, the guys on Tinder surprised me. More men flocked to a bare-faced girl than a heavily made up one, yet they seemed most aggressively interested in a face adorned in average levels of makeup. Their language seemed to reflect what they thought of the woman behind the makeup, treating my bare-faced account as a friend before a hook-up. While it’s unfortunate to me that many of these men treated a woman as more sexualized because of her cosmetics, their cordiality in most of the messages was refreshing.

Part of this could be the out of your league thing? Or maybe its a good thing for once…? Because heck nothing else good seems to come from Tinder 🙂

When will social networking dethrone online dating?

Year of making love professionals

On the plane I read a number of posts including, Could Instagram Dethrone Online Dating?

The latest word is that online dating may be on its way out – and that even includes explosively popular mobile apps like Tinder – and that social networks may be on their way in.

Which leads to a post from the same people asking… Is Facebook Becoming an Alternative to Online Dating?

…over 19,000 people who had been married between 2005 and 2012, and asked them how they’d met. Those who met on social networking sites were more likely to be younger and married more recently compared to those who met online in other ways. He was surprised to find that those who met via social networking sites were just as happy as those who met online, and those who met online in general were happier than those couples who met in more traditional ways, such as through friends.

I’ve been banging on about this for yonks

No matter what the online dating sites think or even say (and I’m surprised how short sighted OKcupid and PoF CEOs are on this). They should be worrying about facebook.

So rather than go on about the obvious, I did spot something interesting in another related posted, Why Mobile Dating Is So Popular?

Tomas Chamorro-Premuzic, professor of psychology at University College London, told The Times: “[Using a dating website] is almost like booking a holiday or a job application, as you try to customize your partners. Mobile dating – and Tinder is a good example – is different. It is more linked to impulse and emotions and focuses on attractiveness and looks, which is more realistic, even if it is a bit more lazy. It replicates the traditional version of dating more closely than Match.com or eHarmony as it allows for more serendipity.”

Now you may already noticed Tomas’s name from the Year of Making Love that crazy show I was involved in (well somewhat…). Anyway passing over that, its a interesting point. I don’t think its necessarily true but who knows, the behavior of people on Tinder and Grindr is questionable and addictive. Not far off a night on the town? Or at least the last part of the night when you look around for someone to hook up with?

The browsing and snap judgments are somewhat part of Tinder and Grindr. If they happen to have something in common, thats a bonus. If a friend of a friend, then thats certainly a +1.

I think I saw you on Tinder?

Tinder costume

To be honest its happened a few times, not just tinder but other virtual places like my experience with TV and dating.

It could be awkward for many. But to be honest for myself, as I’m deadly truthful its doesn’t come as a shock that it is.. really me.

The last time this happened was at FutureEverything’s opening party. Unfortunately I was rushing off, so the women in question said hi and pointed out our friend in common.

Other people have come up on dating sites and I have recognised them and learned a tiny bit more about them. Of course no names… But people from work and other places. The tricky part is pretending they didn’t come up and saying nothing?

Some of them have lied about different things like height, age, where they work, etc. A couple I have spoke to and asked them why they feel the need to tell little and not so little while lies? My thoughts is something to do with a mix of social pressures and self-esteem issues. Its a shame really.

Whats in common with Tinder?

A while ago I wrote a piece for Single black male titled technology assisted dating.

A trip to the coffee shop or a bar is full of surprises. Who has not heard of the likes of Grindr? Grindr is/was extremely popular with the urban single gay males and it seems highly effective in meeting other people. You could see this as a digital wingman of sorts or a step on the way towards a technology assisted dating/hookup depending on what you’re actually after?

The likes of OKCupid and POF’s mobile apps use geolocation to find singles which match your profile. Grindr however seems to have that extra element of passive fun or hookup. So the question always has been? Wheres the hetrosexual version of Grindr? Those in the know, recommend Tinder. So I checked it out a while ago and recently gave it another try .

The thing about Tinder is its totally based on your Facebook profile. When I first saw this as a requirement, I read the privacy policy and though no thank you. But since I gave it a shot and found it weirdly interesting.

As said before the app requires (there is no other way to make it work) Facebook data. Once you hook it up every aspect of your Facebook data you get recommendations of people you may like. As I letter found out you can alter some of the settings in the app. Things like distance to search, sexuality and the age range.

The interface is a hot or not styled thing based on profile pictures from people around you. Its not exactly scientific in anyway.

However whats interesting is when Tinder finds something you like in common. This can be something you both liked or something you both have an interest in. It even points out any friends you both have in common. So instead of filling out loads of questions, its simply highlighting the commonality between you both.

Tinder app okcupids app

For example above, there are 3 common things me and Sally share. If I click the i, I can find out which things exactly. In this case Sally likes donnie darko, fight club, and the watchmen. If we had friends in common it would put a number in the other box too.

Once you’ve done all this, thats pretty much it. If the other person comes across your profile and also hearts you, then your both made aware of this connection.

Its simple but also quite effective, if your facebook profile is maintained and well used. The problem I have is I don’t really use Facebook and its apps much, so alot of it is more guess work than matching. Maybe I might consider updating and managing parts of my FB profile in future.

Using Facebook makes a ton of sense and I’ve always maintained that Facebook makes a great dating site.

So its pretty frictionless as a app and service. I have already seen people adding additional information like there twitter username and even email address to the one and only free text area. Which makes me wonder how there going to make any revenue from the app and us the users? Its also lot less realtime that Grindr, so I don’t expect to see people wondering around with the app open, so no real time adverts.

Is it all about the data and what they can sell on? Will there be a pro version on the cards? Will they start selling adverts? Or will they simply go for a walled garden type thing like most other dating sites? It would be good know before I can really recommend the service.

But as a whole, I’m quite liking Tinder and it will stay on my android devices for now. Its certainly not Grindr for us hetrosexuals but its something smarter and slightly clever.