The Business of Film with Mark Kermode

Mark Kermode and Ray Winstone

I have to give film critic Mark Kermode’s series about  the economic realities of the film industry, a thumbs up. Its in 3 parts and available forever as a podcast. Its well worth listening to if you are a film fan

Ep 1: Development Hell

Mark Kermode charts the cycle of ‘development hell’, where producers turn in scripts, listen to conflicting opinions and resubmit their work hoping for that magical green light.

I especially love the donnie darko reference and I do think Matthew Vaughn has a very good point.

Ep 2: Getting to the Screen

Mark Kermode examines how films get financed and distributed. The challenge, of course, is that nobody knows the ultimate appeal of the film.

I’m really feeling this as I try and put a project I’m working on forward (I’ll explain more in the future).

Ep 3: The Business of Showing

Mark Kermode considers the crucial moment in a film’s life – the opening weekend. Marketing may convince us of a film’s merit but a tweet can ruin even the most inventive campaign.

I’m pretty sure I’ve talked about this type of thing many times over this blog but its fascinating to hear regardless.

No more Orange Wednesdays

Orange Wednesday say goodbye

EE which is Orange and Tmobile combined recently announced there will be no more Orange Wednesdays from Wednesday 25th Feb 2015.

“Orange Wednesday launched over a decade ago and at its peak was a massive success and an iconic promotion,” the company said in a statement.

“After 10 great years our brand has changed and our customers’ viewing habits have also evolved so it’s time to move on.

Yep I thought so…

Recently cinemas have been offering their own 241 deals on days like Tuesdays and Mondays to boost attendance. O2 tried emulate Orange Wednesday with their own thing.

Although something smells like the cinemas may have wanted more of a cut that originally agreed. I wouldn’t be surprised…

This would also mean (if it still ran) no more Salford Cinema Club.

What is with Nolan and the simultaneous releases? Not a review of Interstellar

Interstellar IMAX ticket

It seems to me like Christopher Nolan is the only one worth getting out of bed early or late for. Over the last few year, I got up for Inception at 12am, Dark Knight rises at 5am and now Interstellar at 8:15am. All have been in the Manchester  (which is thankfully a real 70mm IMAX).

So was Interstellar worth getting out of bed early for? YES and I’ll be watching it again on Sunday.

Interstellar

No spoilers

Interstellar is a love story told over space and time. It very much reminds me of Voices of a distant star and Contact. Both emotional and stunning to watch. Attention to detail is incredible too. It does pull at the heart strings and you can’t help but shed a tear here and there.

8.5/10 for me and I’m not the only one.

Update….

Oh and thanks to Jaz for pointing out that there’s actually up to 6 different versions of Interstellar available. I went for the 70mm IMAX originally and then watch it again in standard 35mm at the Cornerhouse Cinema on Sunday. The difference is certainly the quality of some shots but also the lack of immersion.

Inception is a metaphor for cinema?

Abandoned Cinema

…One of the coolest ideas behind the film “Inception” is that the entire film was widely reported on the internet to be a metaphor for cinema. Cinema creates an artificial dream world and invites the audience into that dream that we then fill with our subconscious. We already have dream sharing technology. It’s called cinema.I am a story junkie and I am immersion junkie.

The dream is real…? Now that makes sense…

I had never heard this but then again at the build up of Inception, I was kinda of busy. Mind blown!

This was taken from a interview with Jason Silva. It really got me thinking while reading it on my kindle today. I specially love this reply to Why are you so fascinated about what happens to our brains when we watch movies?

Diana Slattery writes that Immersion is a “necessary precursor for any kind of interpersonal persuasion or transformation to occur”..  Janet Murray writes that we “long to be immersed” and that we “actively metabolize belief in story”… because we are effectively narrative beings.

I’m fascinated by the liminal spaces we enter when we are absorbed by cinema: that magical borderland between dreams and reality, the space of archetype, of myth, of madness and ecstasy, the landscape of the imagination, freed from the constraints of time/space/ distance.
Cinema is the realm of subjectivity. The only technology that allows us to enter the mind of another.  Cinema is cartography for the mind.   As Gene Youngblood wrote: “cinema reflects mankind’s historical drive to manifest his consciousness outside of his mind in front of his eyes”
Love it… We long to be immersed, we have always wanted to manifest our consciousness for others to be immersed in…

Let Her… talk to you

Her.

A lonely writer develops an unlikely relationship with his newly purchased operating system that’s designed to meet his every need.

This is a really good film. Some parts are funny and some parts are tragic. But this isn’t a review of a really good film but rather a look at the technology in the film her. There might be some mild spoilers and I would recommend not reading till you’ve seen it in full.

When I first heard about Her, I thought oh no here comes another S1mOne. Don’t get me wrong S1mOne is ok but gets a little silly in parts. Her on the other hand is smart and although it does go towards the obvious, it pulls back and finds a new more interesting path.

Adrian sent me a link to wired’s piece about the UI design in her.

A few weeks into the making of Her, Spike Jonze’s new flick about romance in the age of artificial intelligence, the director had something of a breakthrough. After poring over the work of Ray Kurzweil and other futurists trying to figure out how, exactly, his artificially intelligent female lead should operate, Jonze arrived at a critical insight: Her, he realised, isn’t a movie about technology. It’s a movie about people. With that, the film took shape. Sure, it takes place in the future, but what it’s really concerned with are human relationships, as fragile and complicated as they’ve been from the start.

The film is certainly about people and our relationships in the age of artificial intelligence. Reminds me very much of the book which imran gifted me which I’ve still not read completely, love in the age of algorithms.

But whats really interesting is the simplicity of the technology. Pretty much every interaction is with voice. There’s little interaction with screens, although there are giant screens in some of the shots. Even the camera which the main character uses looks underwhelming simple. I can only suggest in the near future we started to solve the power/battery problems of today.

We decided that the movie wasn’t about technology, or if it was, that the technology should be invisible,” he says. “And not invisible like a piece of glass.” Technology hasn’t disappeared, in other words. It’s dissolved into everyday life.

Here’s another way of putting it. It’s not just that Her, the movie, is focused on people. It also shows us a future where technology is more people-centric. The world Her shows us is one where the technology has receded, or one where we’ve let it recede. It’s a world where the pendulum has swung back the other direction, where a new generation of designers and consumers have accepted that technology isn’t an end in itself-that it’s the real world we’re supposed to be connecting to.

I think Wired is right, the movie is a total U turn on the likes of Minority Report and Blade Runner. There is a great scene where our main character is lying on the grass in a field. He’s talking to the AI like she is lying right next to him. The cinematography actually applies it from the camera angle.

The technology is there but it feels like that Internet of things dream, the technology is embedded everywhere. Not the Google Glass style future. something much closer to ubiquitous…

All of these things contribute to a compelling, cohesive vision of the future — one that’s dramatically different from what we usually see in these types of movies. You could say that Her is, in fact, a counterpoint to that prevailing vision of the future — the anti-Minority Report. Imagining its world wasn’t about heaping new technology on society as we know it today. It was looking at those places where technology could fade into the background, integrate more seamlessly.

After that Wired goes into depth about the User Interface being vocal and how its a perfect fit for the cinema. I don’t disagree but its only one of many types of User Interfaces which can be available. I do agree its a nice depart from touch interfaces which is in most films.

But the AI isn’t simply voice alone (this has been done many times in cinema too), its context sensitive, its perceptive! This is what brings the sense of magic to the exchanges. The AI seems like she is there talking and taking it all in. All those subtle gestures, human expressions, etc. They are all taken into account, making the AI seem very human.

…we’re already making progress down this path. In something as simple as a responsive web layout or iOS 7′s “Do Not Disturb” feature, we’re starting to see designs that are more perceptive about the real world context surrounding them-where or how or when they’re being used. Google Now and other types of predictive software are ushering in a new era of more personalised, more intelligent apps.

Arthur C. Clarke said…

Any sufficiently advanced technology is indistinguishable from magic.

Her is does have a magic quality, its not the best film I’ve seen this year but its one which I do think will cause a trend showcasing different user interfaces in movies, instead of defaulting to the usual push/pull/touch interfaces.

Its well worth watching and enjoying, just don’t think about S1m0ne beforehand.

The joy of going to the cinema alone

(What is up with Flickr’s new embed system!)

Den of Geek talk about the benefits of going to the cinema by yourself

I remember my first time. May, 1995. A Wednesday. A student house in Coventry, and I uttered the fateful words “anyone fancy the cinema tonight? There’s a film called Hackers that looks great”. And not one of them wanted to come, the selfish bunch. Too interested in playing Doom on their PC, watching The Bill or listening to this ‘Britpop’ stuff. They certainly weren’t busy cleaning the kitchen.

So I made my mind up, walked out of the house and settled down at the Odeon by myself. I loved every minute of the Jonny Lee Miller/Angelina Jolie electro nonsense on my lonesome. And I’ve been enjoying the joys of solo cinema for many years since.

I’ve been known to like going to the cinema by myself sometimes and the reasoning isn’t far wrong…

  • Common sense…
    I want to watch this film and I usually ask on twitter, etc. If no ones up for it, I go anyway. Last film I watched alone was Gravity in IMAX3D. Friends moaned that I was going to late in the night.
  • You get to read the free cinema magazine
    Heck no, it was a chance to sneak into other movies and see the trailers. Back in the day, there was time between the showings but thanks to the multiplexs you can literally walk out of one and into another one (the greed, means they try and fit more into less time)
  • It’s about the film
    Absolutely… Sometimes you don’t want any of the nonsense chatting, you just want the film and nothing else.
  • Together, alone
    The whole of idea of the defunked Salford Cinema Club was to go together but end up choosing the film you really want to watch. To be fair only a couple of times did we actually split up the group. But the idea was always there.
  • It’s all down to you
    Nothing better than picking the seat you want. Small ice cream and This is another reason why I quite like going to the cinema late at night because theres the minimum of disturbance from kids and punks throwing stuff around.

Some of the best films I’ve watched have been alone including Inception, The Matrix, Donnie Darko, etc… Ok not all of them have been in the cinema but they have all been in a darken room

My Top Films for 2013

Trance

Its been a interesting year for films. The time between cinema and download seems to have shorten and some films surprised even me. I didn’t include Prisoners, World War Z, This is the end, Iron Man 3, Thor 2 and many others.

  1. Trance
    I can’t tell you how great this film is. Its smart, quick and emotionally something I didn’t expect. All the characters are sharp and the sound track is up there with the best. I would go as far as to say, the film is like being in a trance, the way parts keep jumping in and out.
  2. Cloud Atlas
    Although officially it came out for most of the world in 2012, it didn’t hit the UK till Feb 2013. I have seen this film so many times and it still has emotional depth and a sharp storyline.
  3. Now you see me
    After watching the fight of the Prestige vs the Illusionist. I thought I’d had enough of magicians on the big screen. But I like what happens in Now you see me. 4 magicians working together and a twist which I didn’t believe could work. Plenty of replay value.
  4. Gravity
    I watched this at 2330 in IMAX 3D and was simply blown away. I never like 3D movies but all that space, just worked with the 3D effect.
  5. The Great Gatsby
    I didn’t know much about the Great Gatsby, so the whole story was brand new for me. And what a story it turned out to be. Not only that the cinematography and art direction was up there with other Baz Lurman movies.
  6. Oblivion
    When I first watched this film I was not impressed then I watched it again weeks later and started to enjoy it more and more. Once again Tom Cruise who I’m not a massive fan of but he’s a bloody good actor. Good idea well executed and even watchable again and again.
  7. Fast & Furious 6
    I didn’t expect to enjoy this much but I remember me and Jude decided over Pizza we were in a hollywood smash mood and decided to watch it instead of a range of other movies at the time. Fast 6 didnt disappoint. Very action packed, but a nice heist along the lines of Takers. Fast 6 certainly has found its niche and if fast 7 does what it promises, we’re in for more action packed heisty fun.
  8. Upside Down
    Maybe less well known that the others. The context is explained in the first 3mins and the rest of the story is a traditional love story. What makes it special is the theming, characters and cinematography. Each scene looks a lush and I’m glad I gave it a chance.
  9. Pacific Rim
    Like Fast 6, pacific rim has a simple story to tell. Massive Monsters (Kaiju) vs Massive Jaegers. Nothing more complex that devastation and carnage.
  10. Man of Steel
    I was disappointed with Man of Steel. I felt Nolan and Snyder would be great, but it seems Synder took the reins in the first of the trilogy. Don’t get me wrong I love Snyder’s cinematography and art direction a lot. But Sucker Punch and 300 holds nothing against Inception and The Dark Knight.

Cloud Atlas is finally coming this way…

Cloud Atlas and Mapo, Seoul
I won’t lie, I’ve already seen Cloud Atlas a few times.

I couldn’t wait and I’m very glad I did, as the film is so complex and very true to the book. Everytime I see it I’m amazed in how rich the plot is and how amazingly gorgeous the each scene looks and feels.

As usual I want to see this in the cinema, ideally at the Manchester IMAX.

The Official UK Release date for Cloud Atlas is Friday 22nd Febuary.

I’m not certain it will be in the IMAX but I’m going to watch it on the Friday…

Who’s with me?

Don’t forget to Tweet seat

cinema "Batalha" #4

Tony Tweets a piece following my blog about what cinema could learn from TV.

The theater may seem like the least appropriate place to check your Twitter feed, but that’s exactly the kind of behavior a Minnesota venue is encouraging with the launch of a designated “Tweet Seats” section. The Guthrie Theater in Minneapolis opened up its Tweet Seats for the first time this week, for the first of four performances of The Servant of Two Masters. Priced at $15 a ticket (compared to the $34 a standard ticket costs), the seats are all located in a balcony-level section where, according to the theater, spectators’ Twitter habits “will not be disruptive to other patrons.”

Tony is worried this might effect the way films are actually made but as I blogged it could be interesting for cinema…

My biggest problem is the light and sound phones generate when I’m trying to watch the film. If the seats are up above or right at the back, then it could work? Although the back seats are usually for couples not really interested in the film… Won’t even tell you what I’ve found in the backseats while I’ve been working…

End of the day, its coming like it or not Tony and others…

…regardless of how theatergoers choose to allocate their tweet time, the Guthrie and other venues seem more willing to embrace the mobile habits of contemporary audiences, rather than discourage them. Theaters in Boston launched similar experiments late last year, as have the Cincinnati Symphony Orchestra, Palm Beach Opera and New York’s Public Theater

Now is the time for the Cinemas and the movie industry to get behind this and do some interesting prototyping…

Sign me up people…!

What Cinema can learn from TV?

Adopt the internet

A few blog posts ago I was talking about Cinema and the audience using their phones in the cinema to share the experience and hinted at some other things Cinema can learn from TV.

Me and Hugh were arguing in FYG, Television has gotten the cluetrain like the film industry hasn’t yet. (it has a long way to go, to be at one with the internet but alas…). Live TV is the new fashion and teamed up with Twitter its giving TV a way to do explicit feedback like never before. I’ve attended so many talks where twitter integration is taken as the norm, actually what was weird was hearing our European public broadcasters talking about using Facebook instead of Twitter hashtags.

So generally…

Live TV + Twitter = Good experience

I wonder if Cinema and the film industry can learn something from this?

Cinema + Twitter = ? experience

I already expressed an dislike of people using there phones in the cinema due to the light but if you could tweet without ruing the darkness of a cinema, now that would be interesting… Of course the ability for people to be able to take pictures of the screen is a massive problem but tweeting about scenes could maybe increase the engagement (specially tweeting alongside premieres). Maybe theres a way to replay a hashtag in real-time along with a film?

This could work if films adopted something like status.net along film releases rather than using twitter per-say. Being in control of the microblogging means spoilers can be moderated and that replay feature can work. However your never really going stop people using Twitter oppose to using your own backchannel system? If it did work, imagine what you could do with the DVD, Bluray, digital download releases. Replay the best/insightful comments, add the directors comments, tweets from the actors, staff, etc… Who knows?

Maybe the whole aping TV is a distraction and there is something which it can do which is more interesting and more native to films? I had thought about using sensors within the cinema, perceptive media style? But its strikes me Hollywood is never going to allow customisation of films. Just like TV doesn’t want to see the same. Maybe sending the stats to the Internet and visualising them could be somewhat interesting? But hardly ground breaking… Sure a few people are thinking about this and will make a killing…

The things Hugh Garry says

Recently Hugh Garry has been writing in his blog more often than usual. Not sure what has prompted him but he’s writing some amazing stuff. Everytime I read something I want to comment or blog it straight away, but I’ve decided to take a few bits and comment on them here.

From Rules of watching a movie

Switching ‘on’ your phone during a movie is something that the film industry is going to have to get used to. It’s a new rule of cinema – people like to share their lives and that includes capturing screen shots of the film they are watching – it’s happening and it’s creating spreadable media.

I hate it when people turn on there phone so you can see the glow of their screens in the darken cinema but love it or hate it, its not going away. Its actually spreading.

I watched Argo yesterday as part of the salford cinema club. In the darken cinema, you could see people sharing thoughts and the like. Ok no one was pointing the phone at the screen but they might as well have. I really wanted to capture the new anti-piracy advert because I kid you not most of the cinema was laughing out loud when it came on the screen. At that moment I had to resist the instant temptation to tweet it.

Capturing the anti-piracy advert surely can’t be bad? Its not like I paid to watch this propaganda. In fact it leads nicely on to Hugh’s next blog…

From Banksy on Advertising

On Friday night I stumbled upon this great quote from Banksy on advertising via the excellent The Fox is Black. Wish I’d had it in time for the lecture.

“People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.

You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.

Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.

You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs. Banksy”

Hugh and ultimately Bankey is right. F them. I’m sure I mentioned somewhere how growing up in Bristol. Clever defacements of public advertising was a everyday thing. It wasn’t just Banksy doing it, everyone was doing it. It was just a way of life. It wasn’t till I moved to London, that I noticed it was a uniquely Bristol thing.

Bristol has always been a counter-cultural city and the counter advertising has always had a big role. They are less a cheap shot and more a highly educated shot at some entities which need cutting down to size.

These entities are not above the law and specially above the law of common sense. No one is… The moment they think they are, things start to break down and get really ugly. I won’t mention the serious stuff which is happening about now.

Hugh’s Popup ideas shop concept is really interesting… and the weird thing is, I think I’ve been doing it without noticing.

I’m running a series of pop-up idea shops in Manchester and London. It’s not really a shop – more like me at a table in a cafe with an empty chair waiting to be filled. It’s free ideas for anyone who needs them. I’ve never done it before, and I don’t know if anyone else does them, but I’m giving it a go to see what happens.

So here’s the idea…

This Friday (November 16th) between 1pm and 4pm I’ll be sat at a table in Fyg on Tibb Street in the Northern Quarter, Manchester. If you need ideas, a new perspective or a fresh set of ears for whatever you’re working on then do drop in. You might be taking your first steps in digital or social media and don’t know where to start. You may need help shaping the story of your brand – come say hello. There’s no charge for this. I may be able to help you or I may not. Either way I’m happy to have a brew with someone new if you are.

I tend to push all my adhoc meetings to Fridays in the northern quarter. Some of the discussions are very relevant to my work in the BBC and sometimes its less so.

Of course FYG deli is a great place to do it and I’ll be there enjoying a deli platter and meeting with a few people while I sort out a few things to do with Perceptive Media.

Maybe I’ll sit next to Hugh to keep him company in between the quiet times.

Rules of watching a movie

Another thing I saw from Hugh Garry which got me thinking

Switching ‘on’ your phone during a movie is something that the film industry is going to have to get used to. It’s a new rule of cinema – people like to share their lives and that includes capturing screen shots of the film they are watching – it’s happening and it’s creating spreadable media.

I use to be a usher at a couple of cinemas in the past including the Odeon chain.

As a usher, your meant to make sure everything is ok in the screens. Things like people talking too loud and people talking on their phones is a reject-able offense in a cinema (although its worth noting they can pretty much throw you out for anything). Of course its quite sometime since I’ve done ushering in a cinema and are shocked by how slack some ushers have got with there duties… However things have changed, rather than people talking on the phone, there texting, tweeting and generally doing stuff on the phone.

This doesn’t cause such a distraction but most smartphones have a crazy backlights which can literally light up a small cinema. So when your tweeting in the dark, everything is lit up for a short while. This is painful…

However saying all this… I’m seriously wondering how much better the experience of the cinema would be if you could pull your phone our and tweet for example. I generally tweet at the end while the credits are rolling up and the house lights have dimmed up.

Yes I understand the fear of people recording parts with there phones and the like but seriously? I wonder about the actual damage of people sharing photos of parts of the film with there friends. As someone once said all publicity is good publicity… If someones tweeting to their friends, there doing because they feel the need to share with friends or the world. Pay attention, the intent is critical… Go with it!

Looper Directors Commentry

Looper poster

I heard about the director’s commentary for looper via my rss reader and though it was well worth a another watch anyway after watching it at the Salford Cinema Club first time.

The idea is quite simple… Download the extra track to your phone or mp3 player. Go to the cinema again and  watch the film again with the extra sound track.

Johnson has recorded a commentary track that is meant to be heard in-theater. (Of course, he strongly cautions against listening to it on a first viewing.) Considering that the new film starring Joseph Gordon-Levitt and Bruce Willis has a much higher profile and a plot better suited to directorial untangling than Bloom, Johnson was besieged by requests from fans to repeat the experiment.

The Looper commentary is a totally different track than the version that will be included on the eventual DVD/Blu-ray release. This version is more technical and detailed, meaning don’t expect any anecdotes about how the actors got along or what the weather was like during filming. There’s an introduction up top that instructs users on how to sync up for the optimum viewing experience

The only problem I had was the introduction says to pause and unpause when the tristar logo comes up on the screen. In the UK it wasn’t Tristar, it was something else. Which caused a moment confusion and then a delay. It wasn’t too bad a delay but certainly meant seeing something then the director referring to it a second or so later.

The other thing is the volume… My headphones are a bit low and in the cinema it was sometimes hard to hear the director talking.

Overall it was a good experience and I would recommend it for films like Looper, Donnie Darko, Inception. Yes you can wait for the DVD/Bluray but its like having a friend nudging you with useful facts in the cinema.

Could this be a signal of things to come in the future? Don’t think so but if the syncing is cleared up it could open the door to much more interesting experiences and heck even personalised experiences layed on top of a mass medium. You could certainly see Perceptive Media in such a role…

Chronicle vs The Craft

I was watching Chronicle again recently and started thinking, how a like it is to the Craft. Doesn’t matter to me because frankly there both great films. Funny they also have similar votes…

Chronicle
Three high school students make an incredible discovery, leading to their developing uncanny powers beyond their understanding. As they learn to control their abilities and use them to their advantage, their lives start to spin out of control, and their darker sides begin to take over.

The Craft
A Catholic school newcomer falls in with a clique of teen witches who wield their powers against all who dare to cross them — be they teachers, rivals or meddlesome parents.

This is not a Dark Knight Rises review

The Dark Knight Rises at 5am BST

There will be *no spoilers* in this micro-review for the dark knight rises. In actual fact this is more about my experience of waking up at 3am to head to the Odeon IMAX at 4am

Yes I did the whole 5am thing and actually really enjoyed it, somewhat more than the Tron Legacy 12:01am opening thing which had me wishing I had gone to bed instead (plus I wasn’t impressed with the film besides the 3D). However I got up at 3:05am, jumped in the shower and had breakfast. I didn’t leave the flat till 3:50am which had me rushing along the very wet but pretty quiet streets.

I decided if I saw a cab I would jump into it because it was really coming down (as it does too often in Manchester). Of course I didn’t see any cabs with there yellow lights on and I just kept walking. By the time I got through the Northern Quarter it was pointless getting a cab and I walked into the Printworks complex from the east side to find a massive queue of people waiting to get into the actual Odeon. This took me back because I was planning to be there about 4am but I had arrived about 4:15am. So much for getting a decent seat I thought. But then the line started the move as the doors opened and people walked in single file. Almost everyone ran towards the ticket pickup machines and box office while a few of us went straight up to the 1st floor to the IMAX.

I was expecting another queue but it was straight into the IMAX and I must have been about 50/60th in to the cinema meaning I could get the row just in front of the Premiere seating (row G). Generally I find row G, H and I are the sweet spots for most cinemas. Of course I didn’t get the centre but I got left of it then the couple I sat next to moved because they were actually booked in the premiere seats. Meaning I could move closer to the middle.

The Odeon staff were pretty good about the whole thing with loud atmospheric music from previous Nolan films playing. The Inception sound track got a massive smile from me. However when it came to the moment we waited for, there was a delay while they had to restart the IMAX projector. Not elegant but after 3mins we were away.

The dark knight rises takes place in a time after the dark knight when the cops of the city are pretty much use to keeping the peace and not much else. Of course the dark knight comes back however against Bane played by Tom Hardy he’s pretty much out of sorts. Bane’s presence on screen is amazing and you can really feel the bass in his breathing and speech. Other characters are also great including Catwoman… I read a review somewhere else saying it was an emotional end to a great series and there not wrong. The heart strings are pulled but not in a gimmicky way. Confidence, Self believe and wellbeing, all come into play. This will touch some and will float over the head of many others (so expect lots of disappointed people)

 

However before I start talking about the plot and spoil it for you all. I would like to say this film is the defining reason to watch it in the IMAX.

Containing over an hour of IMAX footage, the movie leaps up on the giant screen, absorbing and lush and practically enveloping the audience in its 70 mm celluloid. The most notable use of IMAX from The Dark Knight, the swooping overhead city shot at the beginning of the film, is repeated over and over again in The Dark Knight Rises, but it never loses its impact. We constantly see Gotham from above, and it fills the entire screen and our entire field of vision; just as Batman is committed fully to this city, we cannot escape it.

I swear my jaw was locked in place and chin on the floor for most of the later parts of the film. It was stunning and absorbing. The level of immersion was breathtaking. I’m so glad I got a chance to watch it in the IMAX first and I’m lucky enough to live close to a real IMAX. Unlike previous films by Nolan and others, its been clear when its the IMAX camera and not. Don’t get me wrong it was still clear but the difference this time is there was plenty of footage, enough to make it blur together.

For me the Dark Knight Rises was a masterpiece. I won’t be watching it as many times as Inception but Nolan once again has done himself and his audience proud with something which people thought couldn’t be reborn. He for me and others is the greatest director ever now. What ever he touches turns to gold… Dark Knight Rises was simply EPIC!

The dark knight rises should beat the avengers and set the world record for the biggest grossing weekend in current film history, specially with its 12 cert. But please spare a thought for those killed and injured in Colorado the same time I was glued to my seat watching the dark knight rises…