O2 tries to muscle in on Orange Wednesdays?

Has anyone else noticed how mobile network O2 are trying to muscle there way in on Orange Wednesdays and in actual fact setup there own groupon thing?

What is Priority Moments?
Priority Moments is an innovative location based mobile service that takes Priority to O2 customers by serving up nearby exclusive offers and experiences from brands they love. Available to O2 customers around the UK, Priority Moments makes location-based offers useful, relevant and mainstream for the first time.

O2 tried many times to offer tickets to gigs, etc in the past but nothing has stuck or had the disruptive effect of Orange Wednesdays. I now know people who stay with Orange simply because of Orange Wednesdays.

O2′s list of discounts and offers (priorities as they call it) is pretty impressive but is too lengthy… The thing they don’t get about Orange Wednesdays, is that, its exactly that… Orange Wednesdays. For example on O2 you get this from the Odeon. Half price adult & teenager tickets (Sun – Thurs). Well thats the same as you get from Orange really. Sunday – Thursday is interesting because Sundays are still popular and Thursdays are usually when the previews show. However thanks to Orange Wednesdays, thats bouncing back and forth between Wednesdays and Fridays depending on the distributor.

All the other offers and theres a lot of them, puts 02 in the Groupon & Living social fields for sure. Lots of useful discounts but no real focus, and to be fair focus of attention is maybe what is needed. Orange should stick to there guns.