Flight shaming is taking off?

Flight shaming is taking off (nice pun), can travel be more ethical? Is something I read and think about quite a bit (the flying bit of course).

I’m guilty of flying a lot, for example a few months ago I flew to Amsterdam and back in the same day. Besides it being a bloody long day, I did spare a thought about my carbon mileage for the day. I did fly on one of those e propeller planes there and back, which I gather is better than a jet airplanes? But the flight shaming isn’t going away.

I think its a balance of understanding and conscious decisions. I agree with the writer of the guardian piece, that a family of 4 on a train to Spain isn’t at all practical and I personally can’t think of a better way to get there with kids. Yes going somewhere local is a nice idea but thats ignoring the cultural benefits of going to other countries.

Weirdly enough this came up in Re:publica, which I need to blog about fully. Johan Rockstorm’s talk was super sobering and someone asked him how it got to Berlin for the conference (maybe consciously or non-cons iosuly) flight shaming him.

He’s reply was good and balanced.

…so how can you get you know the world to transport itself in a sustainable way I think that the that the solutions is therefore not to go out and simply say stop flying I mean that that would be like the only message because I think that that just just creates a deeper rift between the aware environmental movement and everyone who just says oh no I’m not gonna I’m not gonna sacrifice that and therefore I rather put my head in the sand and and create my own little fake news story of something that will somehow make this not happen so therefore I think the solution for us to succeed to really have even the in does indifferent majority to surf along with us is to you know show that sustainability is the entry point for a better life that we can achieve better quality of life not just through by consuming and unnecessarily flying when we don’t need to yeah of course of course as in all forms of excessive consumption…

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.