At the intersection of activism and confectionary delight is none other than Ben & Jerry’s. The company has stood up for everything from climate change to same sex marriage to Black lives matter and defunding the police. And in June 2020, the brand took a bold stance against white supremacy, proving that in business, silence is no longer an option.
Ben & Jerry have been consistently amazing with their support for many things from climate change to systematic racism. I do wish more companies would learn from them examples. It can easily dismissed as PR in glance but their consistently is the key.
The continuous ability to be better is something which I see is missing in many places. The status-quo must be challenged and Ben & Jerrys are all about this.
I have been looking at the brighter side of things but also been pragmatically thinking about the future.
First of all, I do think we are talking about a long run on covid19, I suspect it will be Q3-4 when the vaccines actually become available to everyday people (people who are not at high risk, on the front line or anything like that). Pinning our hopes on things going back to the old normal is not going to happen. Heck even my mum the other day said this to me on our last family call! We already prepared ourselves to not spend the festive season together.
The festival season also brings to the UK, the harsh ramifications of Brexit. Something a lot people have blocked out of their mind as they focus on Covid19. Don’t even get me started about the this as its deeply upsetting and really encourages me to just leave this country.
However as Noam talks about in his speech, the elephants in the room (I would say blackswans but they are not because we are very aware of these, or at least we should be!).
- Global nuclear war
- Environmental collapse
Its clear if Trump wins another term as president of America, the countdown to both global nuclear war and environmental collapse will be so much closer than we can imagine. The election is a concern for many reasons but nuclear war and environmental collapse is something we should all be aware and thinking about; and I don’t mean disappearing into our escape pods.
We already passed the point of no environmental change but we are actively increasing accelerating things including future pandemics. Imagine pandemics are simply a side-effect of our environmental impact. That I feel gives it the real scope of the challenge in front of us.
This can all be a harsh reality kick in the teeth. But honestly see it as a kick up the ass for us all. Together we can do it but we all have to acknowledge the reality and look beyond the current pandemic.
Flight shaming is taking off (nice pun), can travel be more ethical? Is something I read and think about quite a bit (the flying bit of course).
I’m guilty of flying a lot, for example a few months ago I flew to Amsterdam and back in the same day. Besides it being a bloody long day, I did spare a thought about my carbon mileage for the day. I did fly on one of those e propeller planes there and back, which I gather is better than a jet airplanes? But the flight shaming isn’t going away.
I think its a balance of understanding and conscious decisions. I agree with the writer of the guardian piece, that a family of 4 on a train to Spain isn’t at all practical and I personally can’t think of a better way to get there with kids. Yes going somewhere local is a nice idea but thats ignoring the cultural benefits of going to other countries.
Weirdly enough this came up in Re:publica, which I need to blog about fully. Johan Rockstorm’s talk was super sobering and someone asked him how it got to Berlin for the conference (maybe consciously or non-cons iosuly) flight shaming him.
He’s reply was good and balanced.
…so how can you get you know the world to transport itself in a sustainable way I think that the that the solutions is therefore not to go out and simply say stop flying I mean that that would be like the only message because I think that that just just creates a deeper rift between the aware environmental movement and everyone who just says oh no I’m not gonna I’m not gonna sacrifice that and therefore I rather put my head in the sand and and create my own little fake news story of something that will somehow make this not happen so therefore I think the solution for us to succeed to really have even the in does indifferent majority to surf along with us is to you know show that sustainability is the entry point for a better life that we can achieve better quality of life not just through by consuming and unnecessarily flying when we don’t need to yeah of course of course as in all forms of excessive consumption…