No mushy middle for Ben & Jerrys

At the intersection of activism and confectionary delight is none other than Ben & Jerry’s. The company has stood up for everything from climate change to same sex marriage to Black lives matter and defunding the police. And in June 2020, the brand took a bold stance against white supremacy, proving that in business, silence is no longer an option.

Ben & Jerry have been consistently amazing with their support for many things from climate change to systematic racism. I do wish more companies would learn from them examples. It can easily dismissed as PR in glance but their consistently is the key.

The continuous ability to be better is something which I see is missing in many places. The status-quo must be challenged and Ben & Jerrys are all about this.

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.

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