Greg from Mudlark explains the idea and then I chime in later with a little more information. Its right at the start, so go download the podcast and let us know what you think.
The most cunning trick of the internet is that, with the help of some clever algorhythm-tracking piece of technology, it follows our online behaviour and reflects it back to us in the browsing choices it offers.
Dismayingly, radio may soon be playing the same game. A new invention called the Perceptive Radio, unveiled at the recent Thinking Digital Conference, is said to be able to respond to the kind of device listeners are using and to where they live. It will then adapt its output to include, for example, mentions of their local town, or the weather outside.
The aim, according to the team behind Perceptive Radio, is to provide “a more immersive experience” and, it almost goes without saying, to encourage diversity.
It sounds creepy to me. The very last thing I want from my radio is that it is customised to me and reflects my own world. True diversity lies in difference, not similarity.
Terence Blacker misses the fact Perceptive Media isn’t about algorithms alone. Its about giving the storyteller freedom to tell stories which make sense to the audience at the time. It also considers the space and place where the story is being told. It doesn’t simply reflect your world back at you. I would say its a very lazy writing to do so, you also fall into the trouble of the mediabubble theory and finally how do you cover a group or audience?
Luckily Bex jumps in with a comment…
Interesting re ‘Perceptive Radio’. I was at the launch at Thinking Digital, and went to the lunchtime session as had somewhat of the impression that you give here – that it would become yet another ‘echo chamber’ – something I’m always seeking to avoid – but it seems more about intelligent reactions (e.g. volume changes if you’re singing along), and augmented information dependent upon location. I’m sure as with all other tech, can choose to enable, customise or disable..
Perceptive Media is smarter than machine algorithm alone. It empowers the scriptwritter and storyteller…