Switching ‘on’ your phone during a movie is something that the film industry is going to have to get used to. It’s a new rule of cinema – people like to share their lives and that includes capturing screen shots of the film they are watching – it’s happening and it’s creating spreadable media.
I hate it when people turn on there phone so you can see the glow of their screens in the darken cinema but love it or hate it, its not going away. Its actually spreading.
I watched Argo yesterday as part of the salford cinema club. In the darken cinema, you could see people sharing thoughts and the like. Ok no one was pointing the phone at the screen but they might as well have. I really wanted to capture the new anti-piracy advert because I kid you not most of the cinema was laughing out loud when it came on the screen. At that moment I had to resist the instant temptation to tweet it.
Capturing the anti-piracy advert surely can’t be bad? Its not like I paid to watch this propaganda. In fact it leads nicely on to Hugh’s next blog…
On Friday night I stumbled upon this great quote from Banksy on advertising via the excellent The Fox is Black. Wish I’d had it in time for the lecture.
“People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.
You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.
Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.
You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs. Banksy”
Hugh and ultimately Bankey is right. F them. I’m sure I mentioned somewhere how growing up in Bristol. Clever defacements of public advertising was a everyday thing. It wasn’t just Banksy doing it, everyone was doing it. It was just a way of life. It wasn’t till I moved to London, that I noticed it was a uniquely Bristol thing.
Bristol has always been a counter-cultural city and the counter advertising has always had a big role. They are less a cheap shot and more a highly educated shot at some entities which need cutting down to size.
These entities are not above the law and specially above the law of common sense. No one is… The moment they think they are, things start to break down and get really ugly. I won’t mention the serious stuff which is happening about now.
I’m running a series of pop-up idea shops in Manchester and London. It’s not really a shop – more like me at a table in a cafe with an empty chair waiting to be filled. It’s free ideas for anyone who needs them. I’ve never done it before, and I don’t know if anyone else does them, but I’m giving it a go to see what happens.
So here’s the idea…
This Friday (November 16th) between 1pm and 4pm I’ll be sat at a table in Fyg on Tibb Street in the Northern Quarter, Manchester. If you need ideas, a new perspective or a fresh set of ears for whatever you’re working on then do drop in. You might be taking your first steps in digital or social media and don’t know where to start. You may need help shaping the story of your brand – come say hello. There’s no charge for this. I may be able to help you or I may not. Either way I’m happy to have a brew with someone new if you are.
I tend to push all my adhoc meetings to Fridays in the northern quarter. Some of the discussions are very relevant to my work in the BBC and sometimes its less so.
Of course FYG deli is a great place to do it and I’ll be there enjoying a deli platter and meeting with a few people while I sort out a few things to do with Perceptive Media.
Maybe I’ll sit next to Hugh to keep him company in between the quiet times.