Switching ‘on’ your phone during a movie is something that the film industry is going to have to get used to. It’s a new rule of cinema – people like to share their lives and that includes capturing screen shots of the film they are watching – it’s happening and it’s creating spreadable media.
I use to be a usher at a couple of cinemas in the past including the Odeon chain.
As a usher, your meant to make sure everything is ok in the screens. Things like people talking too loud and people talking on their phones is a reject-able offense in a cinema (although its worth noting they can pretty much throw you out for anything). Of course its quite sometime since I’ve done ushering in a cinema and are shocked by how slack some ushers have got with there duties… However things have changed, rather than people talking on the phone, there texting, tweeting and generally doing stuff on the phone.
This doesn’t cause such a distraction but most smartphones have a crazy backlights which can literally light up a small cinema. So when your tweeting in the dark, everything is lit up for a short while. This is painful…
However saying all this… I’m seriously wondering how much better the experience of the cinema would be if you could pull your phone our and tweet for example. I generally tweet at the end while the credits are rolling up and the house lights have dimmed up.
Yes I understand the fear of people recording parts with there phones and the like but seriously? I wonder about the actual damage of people sharing photos of parts of the film with there friends. As someone once said all publicity is good publicity… If someones tweeting to their friends, there doing because they feel the need to share with friends or the world. Pay attention, the intent is critical… Go with it!