In a bold first-day speech, the BBC’s new boss says the corporation must stop thinking that online innovation means repurposing broadcast content and instead ‘create genuinely digital content for the first time’.
As we increasingly make use of a distribution model – the internet – principally characterised by its return path, its capacity for interaction, its hunger for more and more information about the habits and preferences of individual users, then we need to be ready to create content which exploits this new environment – content which shifts the height of our ambition from live output to living output.
Adam Curtis argues TV needs better techniques
At a masterclass session at the MediaGuardian Edinburgh International Television festival, Curtis will claim that the traditional techniques television uses, such as the identifying of good and bad guys and a linear narrative, are obsolete.
A user … may not be interested in every media item provided as part of a broadcast stream. For example, a user may not like a particular song broadcast by a radio station, or may not like a particular segment of a talk radio station (eg, the user does not like the topic or guest of the segment). As another example, a user may not be interested in content originally generated by sources other than the media source (eg, advertisement content). Because the user has no control over the media broadcast, the user can typically only tune to a different media broadcast, or listen to or consume the broadcast content that is not of interest.