Teresa Valdez Klein – The Art of Subvertising on Facebook

Teresa Valdez Klein is simply amazing for what she did with subverting advertising to tell people actually they are great and don’t need to conform to be great. In this Seattle ignite talk, she outlines her story and what drove her to do it. This is a must watch…

All of us have been conditioned from birth by our families, our friends, and marketers to want (or not want) certain things. And while I’m a big fan of Facebook, I have this theory that it reinforces social conditioning in some pretty insidious ways.
In this talk, I’ll explain how I used Facebook’s self-serve advertising platform to combat the social pressure cooker.

Inspirational… and bloody marvellous…!

Shes so right, being previously on the path to the dream family setup. Its hard for people to understand why you wouldn’t want what they have. Each person puts a tiny piece of social pressure on you, without even knowing it. But what really hurts is the constant hammering that your not this, your not that which advertising can deliver with sometimes devastating effects.

It take a very strong person to reject all this… But even better is when you can inspire others that actually they are great and will become amazing in there own right.

This is also why I love iamido.info

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.