Teresa Valdez Klein – The Art of Subvertising on Facebook

Teresa Valdez Klein is simply amazing for what she did with subverting advertising to tell people actually they are great and don’t need to conform to be great. In this Seattle ignite talk, she outlines her story and what drove her to do it. This is a must watch…

All of us have been conditioned from birth by our families, our friends, and marketers to want (or not want) certain things. And while I’m a big fan of Facebook, I have this theory that it reinforces social conditioning in some pretty insidious ways.
In this talk, I’ll explain how I used Facebook’s self-serve advertising platform to combat the social pressure cooker.

Inspirational… and bloody marvellous…!

Shes so right, being previously on the path to the dream family setup. Its hard for people to understand why you wouldn’t want what they have. Each person puts a tiny piece of social pressure on you, without even knowing it. But what really hurts is the constant hammering that your not this, your not that which advertising can deliver with sometimes devastating effects.

It take a very strong person to reject all this… But even better is when you can inspire others that actually they are great and will become amazing in there own right.

This is also why I love iamido.info

Leeds Ignite updated to Feb 2nd

Little update to Ignite Leeds…

Part of the LSx series, Ignite Leeds is fast-paced, fun, thought-provoking, social, local, global— a high-energy evening of talks by people who have an idea—and the guts to get onstage and share it with their hometown crowd.

Check out video of our previous speakers at vimeo.com/channels/igniteleeds

Head on over to igniteleeds2012.eventbrite.co.uk for details of our awesome lineup of speakers! They’ll cover everything from dating etiquette and DIY biology to shooting a film in three days and the secret dreams of your mobile phone…

Human insights in the data of Qriously

could the chromebook be googles ipad

Data is a really interesting but you already knew that… I hope…

Qriously insights reminds me of the excellent insights we use to get from OkTrends (okcupid’s blog) before Match.com bought it (wheres the cool insights now then?). In aggregation there are some really amazing things which can be pulled out. Qriously puts the power to ask the questions and define the sample and scope in a very simple way.

I’m hoping to be able to use it at Ignite Leeds to finally decide who should pay on the first date?

More details are due soon… but the Leeds digital festival looks great, well done to Imran and others. Thanks to Monica Tailor too…