I had a slight heads up about the Wired top 100 for 2011 from people around the web. And to be fair there were some surprises… First surprise is the people who dropped off the list this year. People who I know like Erik Huggers, Peter Molyneux, JP Rangaswami, Tom Loosemore, Matt Locke and Anthony Rose. However I have to say there maybe right in this case… I’ve not really heard anything they’ve been up to for a while.
However some things I still don’t understand… How did Ashley Highfield dropped to 14 but Microsoft’s UK profile has really come on leaps and bounds from last year… Jonathan Ive at 7, well what can I say… except its maybe very debatable how much link he has to the UK? Except maybe a British accent. Rory Cellan-Jones number 40, really? Mike Butcher at 25, well I guess he’s been on the scene for long enough but I do fear once again the Wired London bias is at fault again here?
One great turn around is the introduction of Herb Kim at number 74. I’m still convinced that if he was doing the exact same thing in London, he would be up at least another 40 positions but don’t even get me started on how many people from the North, Midlands or even the West are on the chart. I understand there will be a bias because London attracts a lot of people into its region but obviously Wired isn’t really working on finding the people doing the creative work outside the South East. And I guess you could argue why should they? I would explain why they should but to be fair, popularity contests are so last year 🙂 And even David Rowan says…
This can never be a scientific exercise — but we are trying to be as open in our selection criteria as we can, and to consult widely among people who know the Wired world.
Wired UK, you are at risk of making yourself less relevant thats all I’m going to say…
At last the balance of woman in the top 100 have gotten much better. Joanna Shields tops the list at number 1. Also great to see Clare Reddington from Bristol’s iShed at 73 although shes down from 55.
One last surprise, Dan Heaf at 94 as director at BBC worldwide? When did this happen? I must have been away when that email went around, good to see him back at the BBC and in a great position.