Apple’s threat on screen based home entertainment

Everyone is talking about the ipad but isn’t it time the Apple TV was due an upgrade? Rather than leave the apple tv out to dry, I’m certain Apple will want to tie it into there already closed ecosystem (I mean rainforrest). That will mean developer written applications for your Television, something which other platforms like Boxee have been use to for some time.

I personally can’t see the attraction of writing applications for your TV but I’m sure with decent content some will be on to a winner. Rather than the widget like systems being thrown around now, content producers could build content and systems which work hand in hand. So a real simple example would be a Diggnation or Diggreel would give you the real time digg amounts with the option to further digg a story or add a comment.

Another reason why I think Apple will go down this route is because this will be Apple’s entry into the home console market. They have already announced there going to be creating there own gaming network (like Xbox Live or XLink Kai) so why not extend that out to your TV too? So not only will have your music, videos and books all within the Apple Universe but also your game playing too. Is there going to be anything which Apple won’t hold in their Rainforrest?

To be fair if Apple do launch a new AppleTV by the 3rd quarter, they may catch Sony, Microsoft and Nintendo napping. But the real forward thinking is being done by the likes of Boxee who have adopted the open wide model with a revenue model. If Boxee can get on to other platforms and spread quickly, who knows what might happen. I got to hope the most open will finally attract the talented developers, everything else is in place.

So where does this leave things like GoogleTV, Android and Canvas? Who knows…

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.