Tesco: All that technology but no ethnic food?

Tesco's online store for home delivery is great, I've been using it for something coming up to a decade I'm sure. But what I don't understand is with all the choice, options and clever ways to drill through the database of items, you still can not buy or order ethnic food or drink.

I'm sure I've highlighted this problem before and Tesco said it depends on which store your close to. Aka they only reflect whats in the store around the corner. Well I'm sorry but its almost 2010 and thats not a acceptable excuse as far as I'm concerned. Imagine if Amazon said that?

What kills me is I'm only after Popcorn Kernals to go in my new popcorn machine. I had no idea that Popcorn Kernals are ethnic goods, wow because they are so exotic of course. So now on top of my full tesco order, I now need to head down to ASDA in Hulme to buy Popcorn Kernals and a loaf of hard dough bread. Tesco if your listening, everything should be available, if it requires extra time or effort to get the item, warn the customer and in extreme cases, suggest a very small service charge. I would have paid at 50p extra to have it delivered instead of having to scoot down to hulme just to pick up two items.

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Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.