Apple being hit from many sides

So after the surprising announcement that Spotify was accepted by Apple on to (into) the App Store. And the recent Google Voice pondering, will Apple also allow Real's Rhapsody too and even more interestingly will Netflix get a on to the App store? What kind of justification could they use against those two but not the others? Will the FCC also add to the pressure of the app store submission process?

This is why being the filter between yes and no is a very bad position to be in. Apple will get it from every single direction, not only the large players but also the smaller players. Anyone considering building a App Store modeled on the Apple Store better take note (microsoft), this is simply not sustainable. One yes to one player such as Skype/Spotify, gives others the grounds to push there application too. I mean really whats the practical difference between Spotify and Rhapsody? Maybe Napster might also want to get in to the game, heck even Microsoft Music might get involved. If Netflix do get on to the app store, why would Apple not allow a specially crafted Boxee for example? Or even better examples Hulu or BBC's iplayer?

I know I bash Apple a lot but what would you say when Netflix come calling?

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Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.