TV Show: The Cube

I downloaded the first episode of this new show and to be honest I was surprised how addictive it was to watch. Its a very simple concept, do a task which most people could do then put it in the cube, crank up the pressure with large sums of money with a large drop to zero if your limited number of tries/lives end.

What makes the cube even more impressive to watch is the use of high definition and high speed footage with 360 degrees of views. So one of the tasks was to drop a ball into a tube and catch it at the other end before it hits the floor. Seeing how close it gets in HD on a super highspeed camera is something else. Its not just close, its nail biting eerily close. Another aspect of the cube is the lateral thinking which goes into beating the cube. So in the task mentioned earlier the guy knocked the ball up in the air with one hand then got into a position to catch it on the way down. In the most recent one, a guy striped down to his pants to complete a task which involved walking over two barriers without being able to see anything.

If this came straight from the production of ITV then I'm sure this format will appear in other countries very soon. Its also got legs for a gameshow, so you can imagine a celeb version at Christmas and New Years then even a doubles version further down the line. There's also a almost unlimited amount of games you can play in the cube. Everything from Basketball with a square box to flicking a ball into a small glass of water. You can even have the same game with different levels. So the flicking the ball into a glass of water means at 2k a bucket of water, while at 100k its a pint glass and at 250k it could be a large test tube. Clever stuff, although I would love for the voice of the cube to be a little more like the computer in Portal. The Body also looks like something out of Ghost in the Shell, nice move.

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P2P users spend more on media

P2P File Stealers Spend A Ton On Media

Ok so I was a little harsh in the last blog post, it seems some people are still catching on. So here's another graph I found which sums up the opportunity I've been spelling out across my blog for years.

Internet file sharers swapping music, movies and TV shows over peer-to-peer networks are killing media and technology companies, right?


According to a study conducted by Frank N. Magid Associates published in AdAge, “the P2P user attends 34% more movies in theaters, purchases 34% more DVDs and rents 24% more movies than the average Internet user.”

In almost every single one of those categories, I personally spend more money that most of my friends who don't use P2P or even on-demand services. I have own a HDTV for 2 years now, yes my screen is well over 20inches (40inch) but I didn't pay anywhere near 2000 dollars for it. Yes I do own a next gen game console (xbox360, and I use to own a Wii). Had a home cinema system for 14+ years now, but just recently upgraded it to 7.1. Wouldn't even consider buying anything but a smartphone since about 2001. No Bluray player, but yes to the Media centre PC (XBMC). Plus I would add that I spend more time in the cinema and buy more films that my non P2P friends. The Ad people should be gunning for people like myself, but instead they lump us in with dvd/cd street/market copiers and demonize us all collectively at the start of films as mass pirates.

Of course it gets worst because now the UK Government wants to choke P2P file sharers (bearing in mind P2P isn't against the law, it just depends on what you share). As pointed out by the open rights group, the market is coming back in to balance (even I end up buying 10+ songs a month from Audiojelly) and the government have overstepped the mark with this latest proposal.

Fact is that you can never stop such things, and calling all out war on piracy is not even funny, its actually childish and headline grabbing. Even Obama has stopped using the word war on terror, because they know how stupid the whole notion of a war on anything is. Britain needs people like myself (early adopters) who do slide in the grey areas of media because we inform whats possible for the masses in the near future. We spend more money, time, attention on media that the average person and we even share our experiences openly for all to learn from. The positive up shot of all this will go away quickly if such regulations come into play.

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Hulu Has More Viewers Than Time Warner Cable, and what?

Graph showing Hulu with more users that Time warner cable

Is anyone really that surprised that Hulu has more viewers that some cable networks in America? Seriously? I mean come on its 2009, have people not been paying attention? Maybe I spent so much time off the broadcast schedule that when theres a line in the sand between the broadcast schedule and on demand viewing, I automatically assume the on demand position. But for good reason. I mean, I'm sure I could draw some graph/chart showing how YouTube has more viewers that almost every single broadcaster out there. How Bit Torrent download is still totally killing pay per downloads stores like itunes. etc, etc. This isn't news, its clarification of what most of already knew wrapped up in a poor infographic.

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